Special Working Teams
B2B: KEY PRIORITY
Establish the marketing function as a critical driver of business growth within B2B organizations by institutionalizing globally recognized, evidence-based best practices that are anchored in modern “buyability” principles and are made-ready for B2B’s AI/agentic future.
SMC: KEY PRIORITY
Identify and address the unique challenges and opportunities for driving business growth among small to mid-sized companies.
B2B
BUSINESS-TO-BUSINESS
2026 Initiatives
The Council will champion this initiative, ensuring full accountability for closing the gap for a $20 trillion marketplace opportunity and delivering measurable impact.
- Over the next 12 months we will create a playbook that positions B2B marketers as orchestrators of value across the customer journey. The playbook will use plain English and real examples and case studies to outline how value is defined and created, in a way that sales, finance, and product counterparts in B2B organizations can use.
- The playbook will feature the GCG’s B2B “Buyability” model. This integrates brand and demand, focuses on the account/opportunity, and explains how meeting the social and emotional needs of buying groups can be put into practice. This will deliver a guide to driving business growth and revenue pipeline a “zero-click,” AI-powered B2B market.
SMC
SMALL TO MID-SIZE COMPANY
2026 Initiatives
Recognizing that innovation must scale across all sectors, the Council committed to ensuring AI-driven growth is accessible to every organization.
- Elevate marketing’s role from functional support to strategic growth partnership for smaller enterprises.
- Ensure that AI solutions are practical, affordable, and effective across organizations of all sizes.
- Beginning in 2026, embed the SMC initiative within each of the six Growth Council teams to enable shared learning and application.
B2B CO-CHAIRS
SMC TEAM LEADERS
JONATHAN ADASHEK
SVP, Marketing and Communications at IBM
DEAN ARAGON
Chairman of the Board at ANA
AMY GATH
Vice President, Marketing & Strategy at Formica Corp
JASON MORROS
Senior Director, Growth Marketing & Client Success at LAZ Parking
JANN SCHWARZ
Senior Director, Marketplace Innovation & Strategy at LinkedIn
LYNN PINA
CMO at BCBS Global Solutions
SHILEEN WEBER
VP Mareketing at Beneficient
LEADERS
Vincent Bahk, SVP, Head of Marketing at FIS
Greg Boosin, Chief Marketing Officer at Equitable
Jennifer Chase, Chief Marketing Officer and EVP at SAS
Toni Clayton-Hine, Chief Marketing Officer at EY Americas
Jean English, CMO at CoreWeave
Garth Knutson, SVP, Chief Marketing Officer at Aflac
Abhinav Kumar, Global CMO at TCS
Sydne Mullings, General Manager, Americas at Microsoft
Juliet Randal, Chief Marketing Officer at SAP Americas
Kate Rundell, Director, Global Central Marketing (CMO) at Amazon Business
Erika Serow, Partner and Chief Marketing Officer at Bain & Company
Melanie Siewert, Chief Marketing Officer at LHH
Melissa Washko, CMO at GE Aerospace
B2B
TEAM MEMBERS
SMC
TEAM MEMBERS
Jason Angrisani DTCC
Mila Armer Epiroc
Katie Baker Scotiabank
Chris Bontempo
Johnson Controls
Lauren Boyman KPMG
Jennifer Brooks FactSet Research
Melissa Brotz
Abbott
Quentin Butcher Vietnam Veterans of America
Athena Campos Case Construction
Kimi Chuang
Construction
Keith Clark Mutual of Omaha
Louise Clements WorkJam
Joe Cohen
Axis Capital
Jennifer Dionne Bath Fitter Franchising
Lori Dolignoff
McKesson
Rachel Donnelly Experian
Craig Downing Gainsight
Abdulaziz Elyas The Saudi Investment Bank
Jairo Garcia Spectrum Brands
Amy Gath
Formica
Lisa Gilbert
Kyndryl
Dan Goldstein
AVIXA
Meera Gopalakrishnan
BD Becton Dickinson
Cheryl Guerin
Mastercard
Chris Guerrero ENGIE Resources
George Hammer
Marriott International
Ruth Harper
ManpowerGroup
Suzy Hays C Spire
Sarah Hodges
UKG
Sheila Holman United States Postal Service
Adrienne Ingoldt Pilot Company
Joy Jarrett
Guidehouse
Dipti Kachru Broadbridge
Sheila Ketzler AffiniPay
Jeffrey Key
Atlas Roofing
Todd Krugman
Globant
Tom Kuhn
PGA Tour
Heather Malenshek Land O’ Lakes
Tanya Marston
JP Morgan
Ann McGarry Securian Financial
Linda McGovern Knauf Insulation
Kristin McHugh
PwC
Katie Miller Goldman Sachs
Yvette Morrison Caterpillar
Victoria Morrissey Ferguson Enterprises
Emily Pachuta
Ascensus
Richa Panda
HP
Richard Parkinson
Prudential Financial & PGIM
Lynn Pina
BCBS Global Solutions
Jonathan Sanchez
Analytic Partners
Alannah Sheerin
Kate Sibbern Avenue5 Residential
Jennifer Slawson Scotiabank
Manos Spanos
SunnySky Products
Jim Stadler Old National Bank
Kelsey Sullivan Principal Financial
Brenda Tsai Bloomberg
Marten van Pelt Plante Moran
Shannon Versaggi SiteOne Landscape Supply
Kimberly Wayne WESCO International
Julia White SAP Global
Rob Whitney Univar Solutions
Kyra Whitten Flex
Jeffrey Wilson Citizens Bank
Jessica Zall
Burford Capital
Michael Zuna Cetera Financial Group
Jennifer Anaya Ingram Micro
Isabel Atherton SunnySky Products
Bonnie Brannigan
Kalmbach Feed
Thomas Burkhardt Marchon Eyewear
Quentin Butcher Vietnam Veterans of America
Susan Can Operation Smile
Phyllis Caudill Christian Appalachian Project
Yumi Clevenger-Lee Quest Global
Christy DeSantis
Crohn's & Colitis Foundation
Jennifer Dionne Bath Fitter Franchising
Keith Domalewski Just Born
Neil Frauenglass Visit Philadelphia
Kristin Giarrusso
Kiss Products
Ryan Gillespie Sartori Cheese
Steve Gisondi
Dorman Products
Melanie Griesser
Blistex
Rebecca Grimm
Eastern Bank Corp.
Deborah Hannah
Stride Inc.
Chris Hartley
Blue Rhino
Nathan Hayden
Blount Fine Food
Maria Hokanson DQ
Danielle Hollander Visit Orlando
David Hook
John Muir Health
Erica Jensen NMDP
Raj Joshi Nature's Path Foods
Soyoung Kang
eos Products
Dan Kleinman
Deutsch Family Wine & Spirits
Matt Kreuger GoNetspeed
Lynne LaRocca
US Golf Association
Jason Levine PIM Brands
Dona Lucas Joni and Friends
Ann McGarry Securian Financial Group
Andrew McKechnie AIR COMPANY
Rod McKenzie Frame My TV
Christy Nagle CleanChoice Energy
Peter Neiman Municipal Credit Union
Jason Partin Gorilla Glue
Steve Pawl Glen Raven
Daniel Petre Solaris Paper
Pam Piligian Navy Federal Credit Union
Michael Reda T. Marzetti
Amy Rosier Poudre Valley REA
Andrea Sengara Campari America
Sabrina Sexton
Arthritis Foundation
Kristi Shafer American Licorice
Kate Sibbern Avenue5 Residential
Manos Spanos SunnySky Products
Janice Tennant Merrell
Jayson Tipp Playa Bowls
Angelia Vang Dakota Supply Group
Tommaso Visentini Pharmavite
Keli Walbert Horizon Therapeutics
Nicole Watson Crown Laboratories
Shileen Weber GWG Holdings
Shileen Weber Beneficient
Christina Wegner
Volrath
Rob Whitney Univar Solutions
Tracy Wood Musco Family Olive Co.
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