Special Working Teams
Growing Business-to-Business (B2B4H) and
Small to Mid-size Company (SMC) Brands
Business to Business-focused organizations and Small to Mid-Sized Companies have unique challenges and opportunities. The Growth Priorities and mandates for these two working teams are the same as for the rest of the ANA Global CMO Growth Council. Often the solutions are different.
B2B4H
BUSINESS-TO-BUSINESS FOR HUMANS
Establishing a Foundation for Long-Term B2B Success.
B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.
SMC
SMALL TO MID-SIZE COMPANY
Overcoming the Unique Challenges of SMCs.
The mission of this group is to identify the unique challenges and opportunities of driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.
B2B4H CO-CHAIRS
SMC TEAM LEADERS
DEAN ARAGON
CEO & Vice Chairman at Shell Brands International AG
JANN SCHWARZ
Senior Global Director, Head of The B2B Institute
KERRIE ANN NAUSEDA - FREY
VP Member Experience and Brand Strategy
AMY GATH
Vice President, Marketing & Strategy at Formica Corp
SOYOUNG KANG
CMO at eos Products
JASON MORROS
VP, Head of Integrated Marketing at Edison Properties
LYNN PINA
CMO at GeoBlue
B2B4H
TEAM MEMBERS
SMC
TEAM MEMBERS
Tara Agen HP
Raymond Ahn PGIM Investments
Kirsten Allegri-Williams Optimizely
Kate Ardini John Hancock
Terry Atkins BNI
Gary Augustine Van Drunen Farms
Vincent Bahk Fidelity Information Services
Michael Betz McKinsey & Company
Bill Borelle Pitney Bowes
Lauren Boyman KPMG
Todd Brezler Mitsubishi Power
Kevin Briody Center for Creative Leadership
Michael Brooks Ferguson Enterprises
Mary Ellen Brown Nextdoor
Quentin Butcher Vietnam Veterans of America
Suzanne Cafferty PCTEL
Athena Campos Case Construction
Chris Carrier Reliance Worldwide Corporation
Jennifer Chase SAS Institute
Toni Clayton-Hine Ernst & Young
Frank Cooper III Visa
Ryan Craig Amerisure Insurance
Kristy Cunningham Bright Horizons Family Solutions
Americo de Campos Silva Shell Brands International
Jennifer Dionne Bath Fitter Franchising
Marc Felsen Octave Music Group
Katherine Fowler Kryton International
Narine Galstian SADA
Jason Gantner Nelson Schmidt
Amy Gath Formica Corporation
Dan Goldstein AVIXA
Becky Graninger Feed the Children
George Hammer Tripadvisor
Suzy Hays C Spire
Sheila Holman United States Postal Service
Joanna Irwin Randstad USA
Leigh Jervey Yahoo!
Ann Kawalerski Bloomberg Media
Brent Korte Ameritas
Heather Malenshek Land O’ Lakes
Rahul Malhotra Shell Brands International
Leslie Marcus Polen Capital
Rob Markey Bain & Company
Alan Marks ServiceNow
Ann McGarry Securian Financial Group
Linda McGovern Knauf Insulation
Zara Mirza GE
Victoria Morrissey Ferguson Enterprises
Portia Mount Trane Technologies
Lally Narwall Nelson Schmidt
Daniel Nelson, Jr Nelson Schmidt
Emily Pachuta Invesco
Kristin Petrick Orion Advisor Solutions
Lynn Pina GeoBlue
Lance Porigow The Shipyard
Matt Preschern Forcepoint
Alissa Randall Step Up for Students
Gianfranco Rosolia Octave Music Group
Win Sakdinan Twitter
Lynn Schlesinger Forbes
Kathy Seegebrecht UL
Kevin Sellars PING Identity
Alannah Sheerin Campari America
Kristi Shafer The Boston Consulting Company
Kate Sibbern Avenue5 Residential
Vijay Singh Guy Carpenter & Company
Denis Sison Independent
Jennifer Slawson Scotiabank
Jim Stadler First Midwest Bank
Kelsey Sullivan Principal Financial
Vito Svans Nextdoor
Meiling Tan Waymo
Gayle Troberman iHeartMedia
Marten van Pelt Plante Moran
Meredith Verdone Bank of America
Sumit Virmani Infosys
Mark Welling Waterford Institute
Jenn Whelan Yahoo!
Julia White SAP Global
Rob Whitney Univar Solutions
Kyra Whitten Flex
Jeffrey Wilson Citizens Bank
Michael Zuna Cetera Financial Group
TJ Abramas Exos
Trever Ackerman Fitness Connection
Melissa Allen Tervis Tumbler
Iwona Alter The Habit Restaurants
Jennifer Anaya Ingram Micro
Mollie Andrews Cox Communications
Manolo Arroyo Coca-Cola Company
Terry Atkins BNI
Emily Bavaro Newell Brands
Douwe Bergsma Piedmont Health
Lynn Blashford White Castle
Maria Budet Miami-Dade Beacon Council
Thomas Burkhardt Marchon Eyewear
Quentin Butcher Vietnam Veterans of America
Jaclyn Cardin Organic Valley
Chris Carrier Reliance Worldwide Corporation
Geoff Carroll Perrigo Company
Ryan Casey TeamHealth
Phyllis Caudill Christian Appalachian Project
Yumi Clevenger-Lee QuEST Global
Matt Crum Meyenberg Goat Milk
Jennifer Dionne Bath Fitter Franchising
Nicolle DuBose Schlotzsky’s
Aaron Duncan The Sak Brand Group
Mark Felsen Octave Music Group
Robert Fisher Knouse Foods Cooperative
Katherine Fowler Kryton International
Neil Frauenglass Visit Philadelphia
Sheri Gilchrist Mission Square Retirement
Ryan Gillespie Sartori Cheese
David Gitter WPT Foundation
Kate Godbout Scholl’s Wellness
Craig Goldstein Orthodox Union
Lincoln Graham-Lee SADA Systems
Rebecca Grimm Cytel
Suzanne Hagener Blue Diamond Growers
Lisa Hake Great Clips
Jon Hall Whirlpool
George Hammer Tripadvisor
Deborah Hannah Shoe Carnival
Lenny Hirsch Avrio Health
Maria Hoanson DQ
Judy Hoffstein Crohn’s & Colitis Foundation
Erica Jensen Be the Match
Ellen Junger Helzberg Diamonds
Paul Kontonis Revry
Brent Korte Ameritas
Hillary Law JSC Federal Credit Union
Marcus Leslie Polen Capital
Dona Lucas Joni and Friends
Akrit Malik Apex Service Partners
Ann McGarry Securian Financial Group
Shaunte Mears-Watkins Clif Bar
Mickey Mericle Leslie’s Pool Supplies
Lisa Miller Ornua North America
Jennifer Mitchell Kalispel Tribal Economic Authority
Christy Nagle CleanChoice Energy
Marcel Nahm Auntie Anne’s
Dena O'Loughlin JAFRA Cosmetics International
Mollie Pajauskas Elkay Manufacturing
Nicholas Parks Discover the Palm Beaches
Pam Piligian Navy Federal Credit Union
Alissa Randall Step Up for Students
Justin Reinke TruGreen
Greg Revelle Kohl’s
Mary Rodgers Cuisinart
Amy Rosier Poudre Valley REA
Renae Scott JobsOhio
Kevin Sellars PING Identity
Andrea Sengara Campari America
Kristi Shafer American Licorice
Kate Sibbern Avenue5 Residential
Manos Spanos L-Nutra
Judy Sroufe Standard Textile
Michael Stern Crisp Thinking Group
Janice Tennant Merrell
Jayson Tipp Pokéworks
Sylvia Toense T. Rowe Price
Chris Tussing Marco’s Pizza
Keli Walbert Horizon Therapeutics
Kara Walsh Travelzoo
Nicole Watson Crown Laboratories
Shileen Weber GWG Holdings
Jen Whelan Yahoo!
Rob Whitney Univar Solutions
David Wilson 1/ST
Bailey Wolford Atria Senior Living
Tracy Wood Musco Family Olive Co.
Ronalee Zarate-Bayani Growth Catalyst
Rosa Ziebell The Sheryl Sandberg & Dave Goldberg Family Foundation
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