Special Working Teams

Growing Business-to-Business (B2B4H) and

Small to Mid-size Company (SMC) Brands

Business to Business-focused organizations and Small to Mid-Sized Companies have unique challenges and opportunities. The Growth Priorities and mandates for these two working teams are the same as for the rest of the ANA Global CMO Growth Council. Often the solutions are different.

B2B4H

BUSINESS-TO-BUSINESS FOR HUMANS

Establishing a Foundation for Long-Term B2B Success.

B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.

SMC

SMALL TO MID-SIZE COMPANY

Overcoming the Unique Challenges of SMCs.

The mission of this group is to identify the unique challenges and opportunities of driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.

B2B4H CO-CHAIRS

SMC TEAM LEADERS

DEAN ARAGON

CEO & Vice Chairman at Shell Brands International AG

JANN SCHWARZ

Senior Global Director, Head of The B2B Institute

KERRIE ANN FREY

Global Creative and Brand Director at Intralox

AMY GATH

Vice President, Marketing & Strategy at Formica Corp

SOYOUNG KANG

CMO at eos Products

JASON LEVINE

CMO at Sabra

JASON MORROS

VP, Head of Integrated Marketing at Edison Properties

LYNN PINA

CMO at GeoBlue

B2B4H

TEAM MEMBERS

SMC

TEAM MEMBERS

Tara Agen HP

Raymond Ahn PGIM Investments

Kirsten Allegri-Williams Optimizely

Kate Ardini John Hancock

Terry Atkins BNI

Gary Augustine Van Drunen Farms

Vincent Bahk Fidelity Information Services

Michael Betz McKinsey & Company

Bill Borelle Pitney Bowes

Lauren Boyman KPMG

Todd Brezler Mitsubishi Power

Kevin Briody Center for Creative Leadership

Michael Brooks Ferguson Enterprises

Mary Ellen Brown Nextdoor

Quentin Butcher Vietnam Veterans of America

Suzanne Cafferty PCTEL

Athena Campos Case Construction

Chris Carrier Reliance Worldwide Corporation

Jennifer Chase SAS Institute

Toni Clayton-Hine Ernst & Young

Frank Cooper III Visa

Ryan Craig Amerisure Insurance

Kristy Cunningham Bright Horizons Family Solutions

Americo de Campos Silva Shell Brands International

Jennifer Dionne Bath Fitter Franchising

Marc Felsen Octave Music Group

Katherine Fowler Kryton International

Narine Galstian SADA

Jason Gantner Nelson Schmidt

Amy Gath Formica Corporation

Dan Goldstein AVIXA

Becky Graninger Feed the Children

George Hammer Tripadvisor

Suzy Hays C Spire

Sheila Holman United States Postal Service

Joanna Irwin Randstad USA

Leigh Jervey Yahoo!

Ann Kawalerski Bloomberg Media

Brent Korte Ameritas

Heather Malenshek Land O’ Lakes

Rahul Malhotra Shell Brands International

Leslie Marcus Polen Capital

Rob Markey Bain & Company

Alan Marks ServiceNow

Ann McGarry Securian Financial Group

Linda McGovern Knauf Insulation

Zara Mirza GE

Victoria Morrissey Ferguson Enterprises

Portia Mount Trane Technologies

Lally Narwall Nelson Schmidt

Daniel Nelson, Jr Nelson Schmidt

Emily Pachuta Invesco

Kristin Petrick Orion Advisor Solutions

Lynn Pina GeoBlue

Lance Porigow The Shipyard

Matt Preschern Forcepoint

Alissa Randall Step Up for Students

Gianfranco Rosolia Octave Music Group

Win Sakdinan Twitter

Lynn Schlesinger Forbes

Kathy Seegebrecht UL

Kevin Sellars PING Identity

Alannah Sheerin Campari America

Kristi Shafer The Boston Consulting Company

Kate Sibbern Avenue5 Residential

Vijay Singh Guy Carpenter & Company

Denis Sison Independent

Jennifer Slawson Scotiabank

Jim Stadler First Midwest Bank

Kelsey Sullivan Principal Financial

Vito Svans Nextdoor

Meiling Tan Waymo

Gayle Troberman iHeartMedia

Marten van Pelt Plante Moran

Meredith Verdone Bank of America

Sumit Virmani Infosys

Mark Welling Waterford Institute

Jenn Whelan Yahoo!

Julia White SAP Global

Rob Whitney Univar Solutions

Kyra Whitten Flex

Jeffrey Wilson Citizens Bank

Michael Zuna Cetera Financial Group

TJ Abramas Exos

Trever Ackerman Fitness Connection

Melissa Allen Tervis Tumbler

Iwona Alter The Habit Restaurants

Jennifer Anaya Ingram Micro

Mollie Andrews Cox Communications

Manolo Arroyo Coca-Cola Company

Terry Atkins BNI

Emily Bavaro Newell Brands

Douwe Bergsma Piedmont Health

Lynn Blashford White Castle

Maria Budet Miami-Dade Beacon Council

Thomas Burkhardt Marchon Eyewear

Quentin Butcher Vietnam Veterans of America

Jaclyn Cardin Organic Valley

Chris Carrier Reliance Worldwide Corporation

Geoff Carroll Perrigo Company

Ryan Casey TeamHealth

Phyllis Caudill Christian Appalachian Project

Yumi Clevenger-Lee QuEST Global

Matt Crum Meyenberg Goat Milk

Jennifer Dionne Bath Fitter Franchising

Nicolle DuBose Schlotzsky’s

Aaron Duncan The Sak Brand Group

Mark Felsen Octave Music Group

Robert Fisher Knouse Foods Cooperative

Katherine Fowler Kryton International

Neil Frauenglass Visit Philadelphia

Sheri Gilchrist Mission Square Retirement

Ryan Gillespie Sartori Cheese

David Gitter WPT Foundation

Kate Godbout Scholl’s Wellness

Craig Goldstein Orthodox Union

Lincoln Graham-Lee SADA Systems

Rebecca Grimm Cytel

Suzanne Hagener Blue Diamond Growers

Lisa Hake Great Clips

Jon Hall Whirlpool

George Hammer Tripadvisor

Deborah Hannah Shoe Carnival

Lenny Hirsch Avrio Health

Judy Hoffstein Crohn’s & Colitis Foundation

Erica Jensen Be the Match

Ellen Junger Helzberg Diamonds

Paul Kontonis Revry

Brent Korte Ameritas

Hillary Law JSC Federal Credit Union

Marcus Leslie Polen Capital

Dona Lucas Joni and Friends

Akrit Malik Apex Service Partners

Ann McGarry Securian Financial Group

Shaunte Mears-Watkins Clif Bar

Mickey Mericle Leslie’s Pool Supplies

Lisa Miller Ornua North America

Jennifer Mitchell Kalispel Tribal Economic Authority

Christy Nagle CleanChoice Energy

Marcel Nahm Auntie Anne’s

Dena O'Loughlin JAFRA Cosmetics International

Mollie Pajauskas Elkay Manufacturing

Nicholas Parks Discover the Palm Beaches

Pam Piligian Navy Federal Credit Union

Alissa Randall Step Up for Students

Justin Reinke TruGreen

Greg Revelle Kohl’s

Mary Rodgers Cuisinart

Amy Rosier Poudre Valley REA

Renae Scott JobsOhio

Kevin Sellars PING Identity

Andrea Sengara Campari America

Kristi Shafer American Licorice

Kate Sibbern Avenue5 Residential

Manos Spanos L-Nutra

Judy Sroufe Standard Textile

Michael Stern Crisp Thinking Group

Janice Tennant Merrell

Jayson Tipp Pokéworks

Sylvia Toense T. Rowe Price

Chris Tussing Marco’s Pizza

Keli Walbert Horizon Therapeutics

Kara Walsh Travelzoo

Nicole Watson Crown Laboratories

Shileen Weber GWG Holdings

Jen Whelan Yahoo!

Rob Whitney Univar Solutions

David Wilson 1/ST

Bailey Wolford Atria Senior Living

Tracy Wood Musco Family Olive Co.

Ronalee Zarate-Bayani Growth Catalyst

Rosa Ziebell The Sheryl Sandberg & Dave Goldberg Family Foundation

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