Global Growth Priority
Data, Technology, and Measurement
Harness the true promise of data and technology.
To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.
1.Optimize and create transparency in the programmatic media supply chain
2. Transform the digital media ecosystem to be addressable and privacy safe in a cookie less digital universe
3. Create a robust cross platform media measurement system that brings unity to digital and video media measurement practices.
4. Lead the business and cultural transformation that is empowered by data and technology.
1. Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.
2. Guidance for CMOs on what the future looks like and how we can get ahead of it.
3. Introduce a pilot by September 2021.
Chief Customer Officer at CVS Health
Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard
Zena Arnold Chief Digital & Marketing Officer at Kimberly-Clark
Alysia Borsa EVP, Chief Marketing & Data Officer at Meredith
Suzy Deering Global CMO at Ford Motor Company
Dave Edelman Industry Leader
Gail Horwood Chief Marketing Officer at Kellogg North America
Denise Karkos Chief Marketing Officer at SiriusXM
Ariel Kelman EVP, Chief Marketing Officer at Oracle
Global CMO, Consumer Healthcare at GSK
Carla Piñeyro Sublett
SVP, Chief Marketing Officer at IBM
Alicia Tillman Industry Leader
Deborah Wahl Global Chief Marketing Officer at GM
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