Global Growth Priority


Data, Technology, and Measurement

Harness the true promise of data and technology.

To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.

MANDATES

1.Optimize and create transparency in the programmatic media supply chain

2. Transform the digital media ecosystem to be addressable and privacy safe in a cookie less digital universe

3. Create a robust cross platform media measurement system that brings unity to digital and video media measurement practices.

4. Lead the business and cultural transformation that is empowered by data and technology.

ACTIONS

1. Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.

2. Guidance for CMOs on what the future looks like and how we can get ahead of it.

3. Introduce a pilot by September 2021.

Co-Chair:
MICHELLE PELUSO

Chief Customer Officer at CVS Health

Co-Chair:
RAJA RAJAMANNAR

Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard

TEAM LEADERS

Zena Arnold Chief Digital & Marketing Officer at Kimberly-Clark

Alysia Borsa EVP, Chief Marketing & Data Officer at Meredith

Suzy Deering Global CMO at Ford Motor Company

Dave Edelman Industry Leader

Sheila Holman Head of Marketing at United States Postal Service

Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis

Denise Karkos Chief Marketing Officer at SiriusXM

Ariel Kelman EVP, Chief Marketing Officer at Oracle

Tamara Rogers

Global CMO, Consumer Healthcare at GSK

Carla PiƱeyro Sublett

SVP, Chief Marketing Officer at IBM

Alicia Tillman Industry Leader

Deborah Wahl Global Chief Marketing Officer at GM

EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.

Connect with the 1,200 Chief Marketers of the Global CMO Growth Council to drive growth for your own organization, as well as regenerate global economic and societal growth.

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