2024 Events
Calendar
Global CMO Growth Council Events include Quaeterly Updates, Leadership Forums and Summits, Special Events, and the ANA CMO Leadership Program with IRG. Each is a distinct type of engagement that serve different purposes in various contexts.
Click on the buttons below to identify current events for 2024.
SPECIAL EVENTS
Experiences designed to bring together CMOs, business leaders, academics from various industries to discuss and explore the latest trends, innovations, and strategies in marketing. These events are often curated around Growth Council priorities.
MAR 27
Transforming Customer Engagement: The Power of AI in Personalization
1- 5PM (ET) | Boston, MA (In-Person – For You)
Join Growth Council leaders Dave Edelman (Harvard Business School) and Nick Primola (ANA) for a robust discussion shaping the future of marketing through AI. Presented by The Digital Business Institute at Boston University’s Questrom School of Business, this forum will explore innovative ways AI can enhance personalized experiences across various sectors.
QUARTERLY UPDATES: GROWTH COUNCIL WORKING TEAMS
Quarterly forums to update Growth Council delegates on progress and identify next steps. Each 90-minute forum aligns working teams on common growth drivers, and reviews member case studies.
GLOBAL CMO GROWTH COUNCIL LEADERSHIP FORUMS AND SUMMITS
Growth Council Leadership Forums and Summits bring CMOs from around the world together to unite on the actions we need to take to drive business growth and good in the year ahead.
APR 9
Global CMO Growth Council Forum
Time TDB | Dubai Lynx Festival Dubai in United Arab Emirates, Dubai, UAE | (In-Person – For You or Your Chief marketing Counterpart in MENA Region)
Growth Council delegates will continue to advance the initiatives that we have prioritized to have the most impact on the growth of our businesses and our industry – including Generative AI in the creativity process. It is important for your company’s interests to be represented, so we ask that you please forward this to your head of marketing in the MENA region, if you are not able to join us. The decisions we make in Dubai will inform the priorities of our Growth Agenda with your unique regional perspective.
NOTE: Access to Growth Council Activations in Dubai also requires separate registration to the LYNX Festival. Learn more about LYNX here.
APR 24
Global CMO Growth Council Forum
Time TBD | Spikes Asia Festival, Singapore | (In-Person – For You or Your Chief Marketing Counterpart in APAC Region)
Growth Council delegates will continue to advance the initiatives we have prioritized to have the most impact on the growth of our businesses and our industry – including Generative AI in the creativity process. It is important for your company’s interests to be represented, so we ask that you please forward this to your head of marketing in the MENA region, if you are not able to join us. The decisions we make in Singapore will inform the priorities of our Growth Agenda with your unique regional perspective.
NOTE: Access to Growth Council Activations in Singapore also requires separate registration to the Spikes Festival. Learn more about SPIKES here.
MAY TBD
Global CMO Growth Council Leadership Assembly
TBD | New York, NY (In-Person – For You)
This assembly serves as a crucial checkpoint for assessing the impact of commitments made during the Assembly’s and Summits held in 2024. Delegates will evaluate the effectiveness of growth strategies enacted since the Summit in October 2024, identify areas requiring further attention, and adjust the course as appropriate. This assembly is essential to maintaining the agility that the Growth Council needs in today’s dynamic business environment.
JUN 16
Global CMO Growth Council Leadership Forum at Cannes LIONS International Festival of Creativity
Time TBD (CET) | Cannes, France – Limited to CMOs from Client-Side Marketers Only (In-Person – For You)
With “accelerating growth at scale” at its core, the premier decision-making body of the marketing industry will bring together CMO delegates to review progress and set the agenda for the balance of the year.
- Inclusive and Sustainable Marketing
- Brand Creativity and Effectiveness
- Talent
- Data, Technology, and Measurement
- Industry Call-to-Action
NOTE: Access to all Global CMO Growth Council Activations at Cannes also require separate registration to the 2025 Cannes LIONS International Festival of Creativity. Register here for the Festival.
OCT
20-24
Annual Global CMO Growth Summit at the ANA Masters of Marketing Conference
Time TBD | Orlando, Florida – Limited to CMOs from Client-Side Marketers Only (In-Person - For You)
The seventh annual ANA Global CMO Growth Council Leadership Forum will review progress and establish benchmarks for driving industry growth.
- Brand, Creativity, and Media
- Data, Technology, and Measurement
- Talent and Marketing Organization
- Society and Sustainability
ANA CMO LEADERSHIP PROGRAM WITH IRG
When you enroll in the ANA CMO Leadership Program with IRG, you are joining an expanding community of global CMOs and growth leaders driving more humanized business and personal growth. This program reviews the WHY, WHAT, and HOW of Humanized Growth through a mix of collective Zoom sessions, individual online IRG Platform sessions, and peer-to-peer sparring, including expert contributors and best practices!
ANA GLOBAL DAY OF LEARNING
Nearly 30,000 marketers from 100 countries have participated in ANA’s Global Day of Learning. Now, to foster an even greater level of continuous learning, knowledge sharing, and skill development, ANA is returning to the live master class and workshop format.
And – it’s all still FREE for ANA Members, and only $999 for non-members.
MAY
20
Global Week of Learning: April (Virtual)
Begins at 9:00 AM on Tuesday, May 20, 2025. The event is free to all ANA Members, and $999 for non-members. You must be registered in order to access the event. Click on the REGISTER button on the right to secure your spot. Please share this with everyone you know in marketing.