Events

As brands navigate advertising to seemingly polarized consumer groups, many have made the decision to lean away from inclusive, equitable storytelling or increasing their focus on marketing to multicultural segments. But according to new public opinion research, the majority of American consumers still support brands that take a stand on social issues. Join Lisette Arsuaga and Gilbert Davila, co-founders of AIMM, for a discussion of AIMM's latest research unpacking consumer sentiments on DEIB and Boycotting, as well as consumer response to brands that change their position on certain topics.

Deepening trust and augmenting personalization responsibly, while navigating cookie deprecation, and mitigating risks are core to building improved customer engagements that drive growth. CMOs and marketing leaders need to articulate very clearly the value proposition for personalization.

Join the ANA Global CMO Growth Council Data, Technology and Measurement Working Team and the Customer Engagement Taskforce to discuss how marketing can drive growth by deepening customer engagement in the age of AI. We will be focusing on three key areas: How to create a consistent value stream, what are the enablers to unlock, and how to navigate challenges or potential risks. We look forward to having you share the insights that have helped your brand to grow, or to advance customer engagement and personalization within your strategy.