2024 Events
Calendar
Global CMO Growth Council Events include Quaeterly Updates, Leadership Forums and Summits, Special Events, and the ANA CMO Leadership Program with IRG. Each is a distinct type of engagement that serve different purposes in various contexts.
Click on the buttons below to identify current events for 2024.
SPECIAL EVENTS
Experiences designed to bring together CMOs, business leaders, academics from various industries to discuss and explore the latest trends, innovations, and strategies in marketing. These events are often curated around Growth Council priorities.
JAN 10
GROWTH COUNCIL / IRG PARTNERSHIP | Impact Study Launch Forum
4 PM (ET) | New York, NY (In-Person – For CMOs)
In 2023, the Global CMO Growth Council participated in an important research initiative with the University of Oxford’s Saïd Business School and the Institute for Real Growth on the pivot from shareholder primacy to value creation for all stakeholders. This event will feature the full report. For an executive summary, please click here.
JAN 17
GROWTH COUNCIL / IRG PARTNERSHIP | Impact Study Launch Forum
4 PM (GMT) | Oxford University, UK (In-Person – For You or Your Chief Marketing Counterpart in Europe/UK)
In 2023, the Global CMO Growth Council participated in an important research initiative with the University of Oxford’s Saïd Business School and the Institute for Real Growth on the pivot from shareholder primacy to value creation for all stakeholders. This event will feature the full report. For an executive summary, please click here.
FEB 26
DIGITAL MARKETING SYMPOSIUM: GenAI and Digital Marketing
1 PM (ET) | Questrom School of Business, Boston University, Boston, MA (In-Person – For You and Your Senior Team)
Industry and academia come together to explore the potential of Generative AI to revolutionize how businesses engage with customers and conduct marketing activities.
FEB
28-29
ANA/AEF Future of Marketing Leadership Conference
2 PM (ET) | NYU Stern School of Business, New York, NY (In-Person – For Your Teams)
Though collaboration and NYU Stern, this conference offers practical education, inspiration, and the opportunity to connect with the best minds in marketing and academia to help CMOs and their teams foresee the unforeseeable and constantly adapt go-to-market strategies, marketing capabilities, and talent development.
QUARTERLY UPDATES: GROWTH COUNCIL WORKING TEAMS
Quarterly forums to update Growth Council delegates on progress and identify next steps. Each 90-minute forum aligns working teams on common growth drivers, and reviews member case studies.
GLOBAL CMO GROWTH COUNCIL LEADERSHIP FORUMS AND SUMMITS
Growth Council Leadership Forums and Summits bring CMOs from around the world together to unite on the actions we need to take to drive business growth and good in the year ahead.
MAR 4
Global CMO Growth Council Forum
TBD | Dubai Lynx Festival Dubai in United Arab Emirates, Dubai, UAE | (In-Person – For You or Your Chief marketing Counterpart in MENA Region)
Growth Council delegates will continue to advance the initiatives that we have prioritized to have the most impact on the growth of our businesses and our industry – including Generative AI in the creativity process. It is important for your company’s interests to be represented, so we ask that you please forward this to your head of marketing in the MENA region, if you are not able to join us. The decisions we make in Dubai will inform the priorities of our Growth Agenda with your unique regional perspective.
NOTE: Access to Growth Council Activations in Dubai also requires separate registration to the LYNX Festival. Learn more about LYNX here.
MAR 5
Global CMO Growth Council Leadership Assembly
12p (GMT +8) | IAA World Congress, Penang, Malaysia (In-Person – For You or Your Chief marketing Counterpart in APAC Region)
For the first time, the Global CMO Growth Council will convene CMOs from around the world for a special Leadership Forum at the IAA World Congress, in Penang, Malaysia. In an executive session with the IAA Board of Directors, Growth Council delegates will continue to advance the initiatives that we have prioritized to have the most impact on the growth of our businesses and our industry – including Generative AI. It is important for your company’s interests to be represented, so we ask that you please forward this to your head of marketing in the APAC region, if you are not able to join us. The decisions we make in Penang will inform the priorities of our Growth Agenda with your unique regional perspective that we have not yet included.
NOTE: Access to Growth Council activations in Penang does not include registration to IAA. To register for IAA, click here.
MAR 13
Global CMO Growth Council Leadership Forum
12:30 p (SGT) | SPIKES Asia, Singapore (In-Person – For You or Your Chief marketing Counterpart in APAC Region)
Growth Council delegates will continue to advance the initiatives that we have prioritized to have the most impact on the growth of our businesses and our industry – including Generative AI in the creativity process. It is important for your company’s interests to be represented, so we ask that you please forward this to your head of marketing in the MENA region, if you are not able to join us. The decisions we make in Dubai will inform the priorities of our Growth Agenda with your unique regional perspective.
NOTE: Access to Growth Council activations in Singapore does not include registration to SPIKES Asia. To register for Spikes, click here.
APR 25
Global CMO Growth Council Leadership Assembly supported by PwC
TBD | New York, NY (In-Person – For You)
This assembly serves as a crucial checkpoint for assessing the impact of commitments made during the Assembly’s and Summits held in 2023 and 2024. Delegates will evaluate the effectiveness of growth strategies enacted since the Summit in October 2023, identify areas requiring further attention, and adjust the course as appropriate. This assembly is essential to maintaining the agility that the Growth Council needs in today’s dynamic business environment.
JUN 19
Global CMO Growth Council Leadership Forum at Cannes LIONS International Festival of Creativity
8:30 AM (CET) | Cannes, France – Limited to CMOs from Client-Side Marketers Onlye (In-Person – For You)
With “accelerating growth at scale” at its core, the premier decision-making body of the marketing industry will bring together CMO delegates to review progress and set the agenda for the balance of the year.
- Diversity, Equity, Inclusion, and Belonging
- Sustainability
- Brand Creativity and Effectiveness
- Talent
- Data, Technology, and Measurement
- Industry Call-to-Action
NOTE: Access to all Global CMO Growth Council Activations at Cannes also require separate registration to the 2023 Cannes LIONS International Festival of Creativity. Register here for the Festival.
OCT 21-25
Annual Global CMO Growth Summit at the ANA Masters of Marketing Conference
Time TBD | Orlando, Florida – Limited to CMOs from Client-Side Marketers Only (In-Person - For You)
The seventh annual ANA Global CMO Growth Council Leadership Forum will review progress and establish benchmarks for driving industry growth.
- Brand, Creativity, and Media
- Data, Technology, and Measurement
- Talent and Marketing Organization
- Society and Sustainability
ANA CMO LEADERSHIP PROGRAM WITH IRG
When you enroll in the ANA CMO Leadership Program with IRG, you are joining an expanding community of global CMOs and growth leaders driving more humanized business and personal growth. This program reviews the WHY, WHAT, and HOW of Humanized Growth through a mix of collective Zoom sessions, individual online IRG Platform sessions, and peer-to-peer sparring, including expert contributors and best practices!
ANA GLOBAL WEEK OF LEARNING
Nearly 30,000 marketers from 95 countries have participated in ANA’s Global Day of Learning. Now, to foster an even greater level of continuous learning, knowledge sharing, and skill development, ANA is expanding the innovative event from one day – to an entire week. Three times a year.
And – it’s all still FREE.
MAR
11-15
Global Week of Learning: April (Virtual)
Begins at 9:00 AM on Monday, March 11, 2024 and run through Friday, March 15, 2024 - at 11:59 PM. The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event. Click on the REGISTER button on the right to secure your spot.
JUN
3-7
Global Week of Learning: July (Virtual)
Begins at 9:00 AM on Monday, June 3, 2024 and run through Friday, June 7, 2024 - at 11:59 PM. The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event. Click on the REGISTER button above to secure your spot.
JUL 29 -
AUG 2
Global Week of Learning: July (Virtual)
Begins at 9:00 AM on Monday, July 29, 2024 and run through Friday, August 2, 2024 - at 11:59 PM. The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event. Click on the REGISTER button above to secure your spot.
SEP
23-27
Global Week of Learning: September (Virtual)
Begins at 9:00 AM on Monday, September 23, 2024 and run through Friday, September 27, 2024 - at 11:59 PM. The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event. Click on the REGISTER button above to secure your spot.
DEC
2-6
Global Week of Learning: September (Virtual)
Begins at 9:00 AM on Monday, December 2, 2024 and run through Friday, December 6, 2024 - at 11:59 PM. The event is free to all marketing professionals everywhere. But, you must be registered in order to access the event. Click on the REGISTER button above to secure your spot.