Global Growth Priority
Talent and Marketing Organization
Foster Modern Marketing’s Talent.
Achieve true diversity and inclusion throughout marketing’s talent pool. Develop the new talent and organizational workflows to drive peak performance across the existing marketing talent pool as well as attract a new generation of marketers.
1. Achieve true diversity and inclusion in our organizations.
2. Attract the very best talent to the marketing industry.
3. Transform the capabilities and organizational models to support modern marketing.
4. Develop CMOs to drive more growth.
1. Deliberately and with intention, develop a framework for acquiring, advancing and retaining talent within their own organizations.
2. Build the talent pipeline by connecting business and academia.
3. Make stronger connections between CMOs and academia. Address gaps in academic marketing curriculum to inspire students and attract them to a marketing career. Consider offering CMOs as speakers for the 4 Growth Priorities.
4. Facilitate CMOs ability to learn from SMEs outside of their own companies. Potential topics would not be purely marketing, but related/tangential skills and knowledge such as Story Telling, Data Analytics, etc. Create peer-to-peer learning exchanges.
Global CMO at the LEGO Group
CMO at American Express
Lynn Blashford Chief Marketing Officer at White Castle
Jennifer Breithaupt Industry Leader
Frank Cooper Chief Marketing Officer BlackRock
Peter DeBenedictis Chief Marketing Officer, Middle East & Africa at Microsoft
Neil Golden Lecturer Northwestern University Former CMO
Jennifer Halloran Head of Marketing and Brand at MassMutual
Alicia Hatch Chief Marketing Officer at Deloitte Consulting
Rahul Malhotra Head of Brand Strategy and Stewardship at Shell
Sarah Personette VP, Global Client Solutions at Twitter
Meredith Verdone Chief Marketing Officer at Bank of America
EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.
Connect with the Global CMO Growth Council and the ANA Masters Circle to drive growth for your own organization, as well as regenerate global economic and societal growth.
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