DEI WORKING SESSION
How to Source and Hire Entry-Level Diverse Candidates
GLOBAL CMO GROWTH COUNCIL WORKING SESSION LEADERS
Julia Goldin, the Chief Product and Marketing Officer at Lego Group, and Elizabeth Rutledge, the Chief Marketing Officer at American Express, will guide this combined working session of the Talent and Marketing Organization and the Brand, Creativity, and Media Working Groups.
SUBJECT MATTER EXPERTS
ROB FERGUSON
US Talent Acquisition
Clorox
LIZ WESSEL
Co-Founder and CEO
WayUp
INGRID GIORDANO
Graduate Recruitment
Citi
WORKING SESSION RESOURCES
THE DEI ADVANTAGE: LEADING DIVERSE TEAMS THAT DRIVE GROWTH
Led by former CMO and the architect of the “BELONG” Framework – a proprietary 7-step framework for activating diversity and inclusion at the corporate level – this 3-hour virtual training equips people managers with specific tools to foster an environment of inclusion that can lead to greater creativity and growth.
GOT BIAS? DEVELOPING A MINDSET OF INCLUSION IN THE WORKPLACE
This engaging virtual training experience includes activities to help your team examine personal biases and build on the skills of self-awareness and self-management. Participants leave empowered to inspire a culture of diversity, equity, inclusion, and belonging in their personal and professional spheres.
FIXING COMMON HIRING MISTAKES IN DIVERSITY
WayUp looked at data across their user base (which includes over 5.7 million students and recent grads from 460+ minority-servicing institutions) and compiled extensive research on the 8 most common ways we see employers fall short when it comes to hiring diverse candidates.
KEY ACTION STEPS TO IMPROVE DIVERSITY IN THE MARKETING DEPARTMENT
This is an annual benchmark study to track the gender and ethnic diversity of ANA member companies and identify action steps to improve diversity. "Key Action Steps to Improve Diversity in the Marketing Department" provides a checklist, based on information from the report, to help you recruit more diverse talent.
ORIGINAL TALENT RESEARCH FROM AEF
The study, “Bridging the Analytics Disconnect: Charting a More Data-Driven Pathway to Growth” finds that the marketing industry needs to work much more closely with academia if we are to create the new breed of data and analytics talent that will be so crucial to fueling our industry’s growth.
We Are Rosie
We Are Rosie is a thriving (and growing!) community of independent marketing experts, available on-demand to augment, complement, backfill, or accelerate the in-house teams and capabilities of Fortune 500 brands and agencies with a flexible layer of highly skilled, highly diverse talent. We are the first fully flexible talent solution for marketing and advertising, on a mission to bring about a more inclusive, human future of work.
FACEBOOK CERTIFIED JOB BOARD
Join Facebook, Coursera, and top employers in supporting diverse, skilled talent to start and grow marketing careers. In this free program, employer consortium members can source talent and share relevant job posts with certified candidates. If you are interested, please click the button below to request access.
ALL IN | THE GOOGLE INCLUSIVE MARKETING TOOLKIT
Includes the full breadth of resources Google compiled over the past several years, so that we can all accelerate our progress as an industry:
- Building the right team: Practical advice on how to hire and empower underrepresented talent in your team and partners so your ideas benefit from a variety of perspectives.
- Making inclusive strategic and creative choices: Tools to help you make inclusive choices throughout the marketing and creative process, from defining your audience and media strategy to brief making to writing a script or social copy.
- Holding each other accountable: Ways to set goals and measure your progress, through representation audits and creative targets, to ensure your work is on the right track
- Eliminating stereotypes in marketing: An expansive set of U.S.-focused audience guides co-created with groups like ADCOLOR, Geena Davis Institute on Gender in Media, GLAAD, Disability:IN, and many more to help ensure historically underrepresented demographic groups are authentically and positively represented.