DEI WORKING SESSION 1 | March 18, 2021 | 11:30 A - 1:00 P (ET)


How to Source and Hire Entry-Level Diverse Candidates

GLOBAL CMO GROWTH COUNCIL WORKING SESSION LEADERS

Julia Goldin, the Chief Product and Marketing Officer at Lego Group, and Elizabeth Rutledge, the Chief Marketing Officer at American Express, will guide this combined working session of the Talent and Marketing Organization and the Brand, Creativity, and Media Working Groups.

SUBJECT MATTER EXPERTS


ROB FERGUSON

US Talent Acquisition

Clorox

LIZ WESSEL

Co-Founder and CEO

WayUp

INGRID GIORDANO

Graduate Recruitment

Citi

WORKING SESSION RESOURCES


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THE DEI ADVANTAGE: LEADING DIVERSE TEAMS THAT DRIVE GROWTH

Led by former CMO and the architect of the “BELONG” Framework – a proprietary 7-step framework for activating diversity and inclusion at the corporate level – this 3-hour virtual training equips people managers with specific tools to foster an environment of inclusion that can lead to greater creativity and growth.

GOT BIAS? DEVELOPING A MINDSET OF INCLUSION IN THE WORKPLACE

This engaging virtual training experience includes activities to help your team examine personal biases and build on the skills of self-awareness and self-management. Participants leave empowered to inspire a culture of diversity, equity, inclusion, and belonging in their personal and professional spheres.

DIVERSITY & INCLUSION MEASUREMENT COMPARISON

Quickly evaluate the attributes and benefits of the four leading Diversity and Inclusivity Measurement tools in this useful matrix.Compare GEM, CIIM, GD-IQ, and the Unstereotype Alliance.

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FIXING COMMON HIRING MISTAKES IN DIVERSITY

WayUp looked at data across their user base (which includes over 5.7 million students and recent grads from 460+ minority-servicing institutions) and compiled extensive research on the 8 most common ways we see employers fall short when it comes to hiring diverse candidates.

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8 STRATEGIES TO RECRUIT A DIVERSE WORKFORCE

From using inclusive language to bias training tips for recruiters and hiring managers, this handy infographic will help you recruit a more diversemarketing work force.

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KEY ACTION STEPS TO IMPROVE DIVERSITY IN THE MARKETING DEPARTMENT

This is an annual benchmark study to track the gender and ethnic diversity of ANA member companies and identify action steps to improve diversity. "Key Action Steps to Improve Diversity in the Marketing Department" provides a checklist, based on information from the report, to help you recruit more diverse talent.

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ORIGINAL TALENT RESEARCH FROM AEF

The study, “Bridging the Analytics Disconnect: Charting a More Data-Driven Pathway to Growth” finds that the marketing industry needs to work much more closely with academia if we are to create the new breed of data and analytics talent that will be so crucial to fueling our industry’s growth.

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AEF MADE Internship Program

Launched in 2018, the MADE (Marketing & Advertising Education) Program has placed over 100 students in paid summer internships at top companies and connected hundreds more students to the advertising & marketing industry through the MADE Online platform.

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We Are Rosie

We Are Rosie is a thriving (and growing!) community of independent marketing experts, available on-demand to augment, complement, backfill, or accelerate the in-house teams and capabilities of Fortune 500 brands and agencies with a flexible layer of highly skilled, highly diverse talent. We are the first fully flexible talent solution for marketing and advertising, on a mission to bring about a more inclusive, human future of work.

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RE-IGNITE THE MARKETING INDUSTRY - WITH HIGHLY SKILLED, DIVERSE TALENT THAT WILL LEAD US INTO THE FUTURE.

adfellows is the only brand and agency collaboration that brings diverse talent into our industry through an immersive and inclusive future leaders fellowship and alumni program.

FACEBOOK CERTIFIED JOB BOARD

Join Facebook, Coursera, and top employers in supporting diverse, skilled talent to start and grow marketing careers. In this free program, employer consortium members can source talent and share relevant job posts with certified candidates. If you are interested, please click the button below to request access.

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ALL IN | THE GOOGLE INCLUSIVE MARKETING TOOLKIT

Includes the full breadth of resources Google compiled over the past several years, so that we can all accelerate our progress as an industry:

  1. Building the right team: Practical advice on how to hire and empower underrepresented talent in your team and partners so your ideas benefit from a variety of perspectives.
  2. Making inclusive strategic and creative choices: Tools to help you make inclusive choices throughout the marketing and creative process, from defining your audience and media strategy to brief making to writing a script or social copy.
  3. Holding each other accountable: Ways to set goals and measure your progress, through representation audits and creative targets, to ensure your work is on the right track
  4. Eliminating stereotypes in marketing: An expansive set of U.S.-focused audience guides co-created with groups like ADCOLOR, Geena Davis Institute on Gender in Media, GLAAD, Disability:IN, and many more to help ensure historically underrepresented demographic groups are authentically and positively represented.
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