On April 19th, we launch the next phase of our global learning initiative.

GLOBAL DAY OF LEARNING | MEDIA

Global Day of Learning | Media will be an infusion of the world's best practices, creativity, and learning to refuel growth for the challenges we all face ahead. The event builds on the success that the ANA Global CMO Growth Council achieved last fall when over 12,000 marketers from 85 countries committed to taking a collective pause for a full 24-hours of insight, innovation, and best practices shared by leading marketers from around the world – all at no cost.

PRELIMINARY AGENDA

Subject to Change.

Track 1

Live Workshop

Track 2

Masters Track (Previously Recorded)

On-Demand

Available for 24-hours

9:30 AM - 11:30 AM (EST)

Reaching Your Audience in a Post-Cookie World

The digital advertising industry is going through one of its most transformative times ever: once the mainstay of digital marketing, third-party cookies are on the way out. Browsers have begun to phase out cookie usage for personalization, and regulators around the world are taking greater steps to ensure consumer privacy and acceptance with data collection and sharing. Brands need to know how to maintain relevant messaging and targeting in this new world, or risk losing their audience share. This informative workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Instructor:

  • Kevin Bauer, Data and Identity Strategy Lead at Prohaska Consulting

9:00 AM - 9:30 AM (EST)

WELCOME: New Directions for Marketers to Take Media In

  • Opening Remarks: Bob Liodice, CEO at ANA
  • New Directions for Marketers to Take Brands In (previously recorded during the 2022 ANA Media Conference): Marc Pritchard, Chief Brand Officer at P&G

9:30 AM - 10:00 AM (EST)

Getting Attention? Why Attention Metrics can Help Brands Win Today and Plan for Tomorrow

  • Joanne Leong , VP, Global Partnerships at dentsu International 
  • Sarah Stringer, EVP, Head of US Media Partnerships at dentsu International 

10:00 AM - 10:30 AM (EST)

Creativity and Analytics

  • Marc de Swaan Arons, Founder at the Institute for Real Growth (IRG)

10:30 AM - 11:00 AM (EST)

Key learnings from the MediaSense Media 2025 Study

  • David Strome, Client Development Director at MediaSense
  • Ryan Kangisser, Managing Partner, Strategy at MediaSense
  • Dana Bhargava, Head of Experience Planning and Media at Sanofi Consumer Health

11:00 AM - 12:30 PM (EST)

The Fourth Annual SeeHer SheFront

  • Welcome Remarks: The Power of Storytelling | Ms. Oprah Winfrey, CEO, OWN: Oprah Winfrey Network; Global Media Leader (3 Minutes)
  • The Power of Brands and Inclusive Narratives | Marc Pritchard, Chief Brand Officer at P&G (5 Minutes)
  • SeeHer in Media | Jeannine Shao Collins, President at SeeHer (6 Minutes)
  • Selected SheFront Media Sessions: Hosted by SeeHer Media Members A&E Networks, AMC Networks, Disney, Dotdash Meredith, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery (about 80 minutes)
  • Leading Change Through Insight Discussion | Moderator: Fiona Carter, CMO at Goldman Sachs; Co-Chair, SeeHer | Panelists: Lorenzo Larini, CEO, Ipsos North America; Shelley Zalis, CEO, The FQ; Co-Founder, SeeHer; Latha Sarathy, Chief Research Officer, ANA (15 Minutes)

12:30 PM - 1:00 PM (EST)

Key Concepts to Prepare for the Cookieless Future?

  • Erin Yasgar, Marketing and Media Technology Consultant at Prohaska Consulting

1:00 PM - 1:30 PM (EST)

Media Career Paths in the AI Era: Insights on the Future of Work

  • Moderator: Jeannine Shao Collins, President at SeeHer
  • Panelists: Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith and Jodie Kennedy, Director, Head of CPG at SnapChat

1:30 PM - 2:00 PM (EST)

Highlights from the 2022 ANA Media Conference

  • Jack Neff, Editor at Large, AdAge

Over 100 white papers, research studies, playbooks, and videos from leading media experts and noted sources:

  • SeeHer SheFront Media Sessions - Hosted by SeeHer Media Members: A&E Networks, AMC Networks, Disney, Dotdash Meredith, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery. Leading media organizations share their commitment to increasing the accurate portrayal of women and girls in media and showcase mission-aligned programming and initiatives.
  • Meta
  • ANA Marketing and Training Development Center
  • Yale
  • Twitter
  • Pace PR