MASTERS SESSIONS

ANA hosted Marketing’s Global Day of Learning to bring marketers, brand builders, agencies, suppliers, and academics together from around the world for 24 hours of non-stop learning. Now we are opening access to masters sessions from Marc Pritchard at P&G, Raja Rajamannar at Mastercard, Julia Goldin at LEGO, Stephanie McMahon at WWE, Mayur Gupta at Gannett, Marcel Marcondes at AB InBev, and many others.

TOPLINE

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Watch this quick topline of key takeaways from the day.

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SESSIONS

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STORYTELLING / CREATIVITY FOR THE POST-PANDEMIC ERA

Find out how powerful brands create transformational stories from the ground up that map to sustainable growth.

JERRY WIND

The Lauder Professor Emeritus and Professor of Marketing at The Wharton School, The University of Pennsylvania

NICK PRIMOLA

EVP, The ANA Global CMO Growth Council

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FUTURE OF MARKETING

The modern business world is changing with unprecedented speed and disruption. Learn the breakthrough, frontier strategies that will help you navigate the challenges marketers face to thrive in an environment changing with unprecedented speed and disruption.

RAJA RAJAMANNAR

Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard

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MARKETING'S MOMENT: A FORCE FOR GROWTH AND FOR GOOD

Opening remarks from the ANA and the ANA Global CMO Growth Council leadership.

JULIA GOLDIN

Chief Product and Marketing Officer at LEGO Group

BOB LIODICE

CEO at ANA

MARC PRITCHARD

Chief Brand Officer at P&G

COMPENDIUM

The Masters Session Compendium includes key takeaways and case studies presented during the day. Download it now.

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REOPENING THE WORLD: THE ROLE OF MARKETING

When will things return to normal and what will our new normal look like? What are the implications for marketers on the issues that matter most for consumers in regions and cultures around the world? To help answer this, Morning Consult will share insights from long-term tracking of consumer attitudes across a wide range of categories.

KYLE DROPP

Co-Founder and Chief Research Officer, Morning Consult

STEPHANIE ATIASE

Vice President, Global Marketing & Brand Management, IHG Hotels and Resorts

PAMELA FORBUS

SVP, Chief Marketing Officer, Pernod Ricard

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LIONS LIVE: FROM SAPIENS TO AMAZON - HOW STORYTELLING SHAPES SOCIETY AND MARKETING

Customer experience and being loyal to your brand’s truth are vital to telling compelling stories. In this presentation, featuring a special introduction from Simon Cook, Managing Director at Cannes Lions, Neil Lindsay, VP, WW Prime and Marketing at Amazon and Yuval Noah Harari, historian and author of the bestselling book, Sapiens discuss how brands can tell compelling stories.

SIMON COOK

Managing Director, Cannes Lions

NEIL LINDSAY

Vice President, Prime and Marketing, Amazon.com, Inc.

YUVAL NOAH HARARI

Professor in the Department of History, Hebrew University of Jerusalem

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CREATIVITY MATTERS: KEY LEARNINGS FROM 2021 CANNES LIONS WINNING WORK

A showcase of key learnings and inspiring stories from the creative community around the world, highlighted by 2021 Winning Work at the world's foremost authority on creativity: Cannes Lions.

FIORENZA PLINIO

Head of Creative Excellence and Development, Cannes Lions

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MARKETING'S STATE OF THE STATE

MediaLink's State of the State curates perspectives and learnings across 100s of executive interviews with leading marketing organizations from the past 12 months. Modern marketers are faced with delivering against high standards for speed, agility and accountability as consumers demand more from brands from taking a stand on social issues to delivering seamless Ecommerce experiences and everything in between. As a result, marketers have to re-prioritize and invest in new ways to transform their talent, structure, process, tools and culture to meet these needs. This session will highlight the forces driving these changes, what's working, what's simply hype and what marketers can do today to get ahead of tomorrow.

ANDREA REDNISS

Senior Vice President, MediaLink, LLC

DONNA SHARP

Managing Director, MediaLink, LLC

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SEEHER FALL MEETING

Get an insider look at the members-only meeting of SeeHer and learn how eliminating bias in advertising and media inspires the next generation and improves marketing ROI. Hear from media and marketing leaders including Katie Couric, Marc Pritchard, Fiona Carter, Stephanie McMahon, and more.

FIONA CARTER

Chief Marketing Officer, Goldman Sachs

MARC PRITCHARD

Chief Brand Officer, P&G

KATIE COURIC

Award-Winning Journalist, Speaker, Producer, and Author

MELANNE VERVEER

Ambassador, Co-Founder Seneca Women; Executive Director at Georgetown University’s Institute for Women, Peace and Security

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BUSINESS GROWTH AND STAKEHOLDER CAPITALISM

Purpose-led brands, ESG, Conscious Capitalism, Stakeholder Capitalism. A new generation of consumers, employees, investors and citizens have rising expectations of business. A new project at Yale School of Management is exploring "the how". What skills, methods and tools can help leaders create stakeholder value? And what is the opportunity for marketing leaders to expand their role and elevate their impact in this new business era?

JON IWATA

Executive Fellow, Yale University

MICHAEL ORENSTEIN

Director of Special Projects, Nike, Inc.

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THE DA VINCI GROWTH CMO

Renaissance man Leonardo Da Vinci was whole-brain -scientist and artist, celebrating humanity and its role in the natural environment. The COVID-19 crisis created a “new normal” for business - the necessity and opportunity to create value for all stakeholders: colleagues, customers, shareholders, and the world around them. This human-centric, multi-stakeholder orientation presents a unique opportunity for CMOs, the Da Vinci Growth CMO.

MARC DE SWAAN ARONS

Founder, Institute for Real Growth

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THE CMO PLAYBOOK

Regardless of whether you are a freshly minted CEO, CMO, or new marketer, many of the same lessons apply about how to get off to a fast start in your new job. The CMO Playbook is a resource for the best onboarding advice and pitfalls to avoid for ensuring an impactful transition and early momentum that CMOs need for long-term success.

GREG WELCH

Senior Partner, Global Consumer Goods and Services Practice, Spencer Stuart

TARIQ HASSAN

Chief Marketing & Digital Office, McDonald's

MAYRA RIVERA

Chief Marketing Officer, USAA

JANICE TENNANT

Chief Marketing Officer, Merrill

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CANNES LIONS CMO ACCELERATOR

The CMO Accelerator is a premier learning program for senior marketers, equipping them with a strategy to deliver sustainable and endurable brand value for their organizations.

JIM STENGEL

Founder, President, and Chief Executive Officer, The Jim Stengel Company

MONICA MCGURK

Chief Global Growth Officer, Kellogg Company

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APPLYING EMERGING TECHNOLOGY TO MARKETING

Gain a better understanding of how to compete effectively on personalization, drawing on brands with experiences using new tools and focusing on core issues of strategy, operations, and organizational change required to scale personalization and realize potential ROI.

DAVE EDELMAN

Principle, Edelman Advisory Services

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BUILDING BACK BETTER: ABINBEV'S "PEOPLE FIRST" GROWTH PLATFORM

There's never been a clearer opportunity to redefine the role brands can play in people's lives. 2020 showed us that companies needed to re-think their values, what they stand for and ultimately how they should behave, with a stress test of real action to prove they mean what they say. Hear from Marcel Marcondes on the ways Anheuser-Busch has put humanity at the center of their plan to start showing up differently.

MARCEL MARCONDES

Chief Marketing Officer at Anheuser-Busch - ABInbev

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CREATIVE EFFECTIVENESS: CANNES LIONS

Learn how the power of creativity and storytelling in business can help brands and agencies increase the effectiveness of their campaigns.

JAMES HURMAN

Founding Partner, Storytech

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YOUR PROFESSIONAL REBOOT: REACHING PEAK POTENTIAL

A Panel of CMOs from top brands share insights and best practice on the importance of building yourself back better as we enter the next phase of normal. Through advocating for yourself, establishing supportive mentorships, and developing a strong team environment.

LARA VANDENBERG

CEO & Founder, Publicist

MAYUR GUPTA

Chief Marketing & Strategy Officer, Gannett Co. USA TODAY

ANISHA RAGHAVAN

Chief Marketing Officer, Walgreens Boots Alliance

ERIC TODA

Global Head of Social Marketing at Facebook

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PR POWER: THE IMPORTANCE OF EARNED MEDIA FOR YOUR BRAND

A close look at the importance of earned media in PR. Including tactical tips and advice on earned media placements for your brand or client. Which outlets are best-suited to make connections at ... and how to make connections to achieve goals.

ANNIE SCRANTON

President & Founder, Pace PR

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THE AUTHENTIC YOU: A GUIDE TO REMOTE PRESENTATION SKILLS

How speakers—professionals and students alike—can present themselves authentically and with impact in a remote environment. Our new virtual environment opens new opportunities for making meaningful connections across unlimited spaces. This session covers how to build a virtual setup, how to appear on camera, how to appear confident and comfortable, and optimize a presentation impact.

MICHAEL SORRENTINO

President, Sorrentino Media

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SEEHER PANEL ON WOMEN IN SPORTS

Women have been fighting for equality in sports in earnest since Title IX was implemented in 1972. The powerful influence of SeeHer and the ANA is making a difference. This panel discussion explores the progress wee are making.

KATRINA GALAS

Women's Sport Strategy Consultant

LAURA MOLEN

President, Global Adveretising and Partnerships, NBCU

ANDREA FAIRCHILD

SVP, Global Sponsorship Strategy, Visa

JANET FLETCHER

Senior Brand Director, Olympics and Sports Marketing, P&G

STEPHANIE MCMAHON

Chief Brand Officer, WWE

JEANNINE SHAO COLLINS

President, SeeHer