ANA hosted Marketing’s Global Day of Learning to bring marketers, brand builders, agencies, suppliers, and academics together from around the world for 24 hours of non-stop learning. Now we are opening access to masters sessions from Marc Pritchard at P&G, Raja Rajamannar at Mastercard, Julia Goldin at LEGO, Stephanie McMahon at WWE, Mayur Gupta at Gannett, Marcel Marcondes at AB InBev, and many others.
Watch this quick topline of key takeaways from the day.
STORYTELLING / CREATIVITY FOR THE POST-PANDEMIC ERA
Find out how powerful brands create transformational stories from the ground up that map to sustainable growth.
The Lauder Professor Emeritus and Professor of Marketing at The Wharton School, The University of Pennsylvania
EVP, The ANA Global CMO Growth Council
FUTURE OF MARKETING
The modern business world is changing with unprecedented speed and disruption. Learn the breakthrough, frontier strategies that will help you navigate the challenges marketers face to thrive in an environment changing with unprecedented speed and disruption.
Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard
MARKETING'S MOMENT: A FORCE FOR GROWTH AND FOR GOOD
Opening remarks from the ANA and the ANA Global CMO Growth Council leadership.
Chief Product and Marketing Officer at LEGO Group
CEO at ANA
Chief Brand Officer at P&G
The Masters Session Compendium includes key takeaways and case studies presented during the day. Download it now.
REOPENING THE WORLD: THE ROLE OF MARKETING
When will things return to normal and what will our new normal look like? What are the implications for marketers on the issues that matter most for consumers in regions and cultures around the world? To help answer this, Morning Consult will share insights from long-term tracking of consumer attitudes across a wide range of categories.
Co-Founder and Chief Research Officer, Morning Consult
Vice President, Global Marketing & Brand Management, IHG Hotels and Resorts
SVP, Chief Marketing Officer, Pernod Ricard
LIONS LIVE: FROM SAPIENS TO AMAZON - HOW STORYTELLING SHAPES SOCIETY AND MARKETING
Customer experience and being loyal to your brand’s truth are vital to telling compelling stories. In this presentation, featuring a special introduction from Simon Cook, Managing Director at Cannes Lions, Neil Lindsay, VP, WW Prime and Marketing at Amazon and Yuval Noah Harari, historian and author of the bestselling book, Sapiens discuss how brands can tell compelling stories.
Managing Director, Cannes Lions
Vice President, Prime and Marketing, Amazon.com, Inc.
YUVAL NOAH HARARI
Professor in the Department of History, Hebrew University of Jerusalem
CREATIVITY MATTERS: KEY LEARNINGS FROM 2021 CANNES LIONS WINNING WORK
A showcase of key learnings and inspiring stories from the creative community around the world, highlighted by 2021 Winning Work at the world's foremost authority on creativity: Cannes Lions.
Head of Creative Excellence and Development, Cannes Lions
MARKETING'S STATE OF THE STATE
MediaLink's State of the State curates perspectives and learnings across 100s of executive interviews with leading marketing organizations from the past 12 months. Modern marketers are faced with delivering against high standards for speed, agility and accountability as consumers demand more from brands from taking a stand on social issues to delivering seamless Ecommerce experiences and everything in between. As a result, marketers have to re-prioritize and invest in new ways to transform their talent, structure, process, tools and culture to meet these needs. This session will highlight the forces driving these changes, what's working, what's simply hype and what marketers can do today to get ahead of tomorrow.
Senior Vice President, MediaLink, LLC
Managing Director, MediaLink, LLC
SEEHER FALL MEETING
Get an insider look at the members-only meeting of SeeHer and learn how eliminating bias in advertising and media inspires the next generation and improves marketing ROI. Hear from media and marketing leaders including Katie Couric, Marc Pritchard, Fiona Carter, Stephanie McMahon, and more.
Chief Marketing Officer, Goldman Sachs
Chief Brand Officer, P&G
Award-Winning Journalist, Speaker, Producer, and Author
Ambassador, Co-Founder Seneca Women; Executive Director at Georgetown University’s Institute for Women, Peace and Security
BUSINESS GROWTH AND STAKEHOLDER CAPITALISM
Purpose-led brands, ESG, Conscious Capitalism, Stakeholder Capitalism. A new generation of consumers, employees, investors and citizens have rising expectations of business. A new project at Yale School of Management is exploring "the how". What skills, methods and tools can help leaders create stakeholder value? And what is the opportunity for marketing leaders to expand their role and elevate their impact in this new business era?
Executive Fellow, Yale University
Director of Special Projects, Nike, Inc.
THE DA VINCI GROWTH CMO
Renaissance man Leonardo Da Vinci was whole-brain -scientist and artist, celebrating humanity and its role in the natural environment. The COVID-19 crisis created a “new normal” for business - the necessity and opportunity to create value for all stakeholders: colleagues, customers, shareholders, and the world around them. This human-centric, multi-stakeholder orientation presents a unique opportunity for CMOs, the Da Vinci Growth CMO.
MARC DE SWAAN ARONS
Founder, Institute for Real Growth
THE CMO PLAYBOOK
Regardless of whether you are a freshly minted CEO, CMO, or new marketer, many of the same lessons apply about how to get off to a fast start in your new job. The CMO Playbook is a resource for the best onboarding advice and pitfalls to avoid for ensuring an impactful transition and early momentum that CMOs need for long-term success.
Senior Partner, Global Consumer Goods and Services Practice, Spencer Stuart
Chief Marketing & Digital Office, McDonald's
Chief Marketing Officer, USAA
Chief Marketing Officer, Merrill
CANNES LIONS CMO ACCELERATOR
The CMO Accelerator is a premier learning program for senior marketers, equipping them with a strategy to deliver sustainable and endurable brand value for their organizations.
Founder, President, and Chief Executive Officer, The Jim Stengel Company
Chief Global Growth Officer, Kellogg Company
APPLYING EMERGING TECHNOLOGY TO MARKETING
Gain a better understanding of how to compete effectively on personalization, drawing on brands with experiences using new tools and focusing on core issues of strategy, operations, and organizational change required to scale personalization and realize potential ROI.
Principle, Edelman Advisory Services
BUILDING BACK BETTER: ABINBEV'S "PEOPLE FIRST" GROWTH PLATFORM
There's never been a clearer opportunity to redefine the role brands can play in people's lives. 2020 showed us that companies needed to re-think their values, what they stand for and ultimately how they should behave, with a stress test of real action to prove they mean what they say. Hear from Marcel Marcondes on the ways Anheuser-Busch has put humanity at the center of their plan to start showing up differently.
Chief Marketing Officer at Anheuser-Busch - ABInbev
CREATIVE EFFECTIVENESS: CANNES LIONS
Learn how the power of creativity and storytelling in business can help brands and agencies increase the effectiveness of their campaigns.
Founding Partner, Storytech
YOUR PROFESSIONAL REBOOT: REACHING PEAK POTENTIAL
A Panel of CMOs from top brands share insights and best practice on the importance of building yourself back better as we enter the next phase of normal. Through advocating for yourself, establishing supportive mentorships, and developing a strong team environment.
CEO & Founder, Publicist
Chief Marketing & Strategy Officer, Gannett Co. USA TODAY
Chief Marketing Officer, Walgreens Boots Alliance
Global Head of Social Marketing at Facebook
PR POWER: THE IMPORTANCE OF EARNED MEDIA FOR YOUR BRAND
A close look at the importance of earned media in PR. Including tactical tips and advice on earned media placements for your brand or client. Which outlets are best-suited to make connections at ... and how to make connections to achieve goals.
President & Founder, Pace PR
THE AUTHENTIC YOU: A GUIDE TO REMOTE PRESENTATION SKILLS
How speakers—professionals and students alike—can present themselves authentically and with impact in a remote environment. Our new virtual environment opens new opportunities for making meaningful connections across unlimited spaces. This session covers how to build a virtual setup, how to appear on camera, how to appear confident and comfortable, and optimize a presentation impact.
President, Sorrentino Media
SEEHER PANEL ON WOMEN IN SPORTS
Women have been fighting for equality in sports in earnest since Title IX was implemented in 1972. The powerful influence of SeeHer and the ANA is making a difference. This panel discussion explores the progress wee are making.
Women's Sport Strategy Consultant
President, Global Adveretising and Partnerships, NBCU
SVP, Global Sponsorship Strategy, Visa
Senior Brand Director, Olympics and Sports Marketing, P&G
Chief Brand Officer, WWE
JEANNINE SHAO COLLINS