Brand, Creativity,
and Media Working Team
Drive business growth by growing marketing's impact.
The Brand, Creativity & Media Team advocates that strong brand building and strategic creativity are vital for sustained industry growth. The team works to educate business stakeholders on marketing's value, collaborated on initiatives to clarify marketing's role, and aligns marketing strategies with business goals. Key priorities include promoting brand-building and creativity as growth drivers, and institutionalizing standards for creative effectiveness. Leadership from major brands guides these initiatives, fostering a robust community of CMOs and industry leaders. Looking ahead, the team aims to deepen stakeholder alignment, expand AI-focused education, and finalize benchmarks for creative impact, thereby reinforcing marketing's role in driving business growth.
PRIORITIES
1. Make a clear case to the business community to establish brand-building and creativity as primary drivers of growth.
2. Align marketing with all business stakeholders on the common, foundational drivers for short- and long-term growth while utilizing AI for brand and creativity.
3. Institutionalize universal gold standards for and measurement of full-funnel creative effectiveness that guide the industry.
4. Transform the media ecosystem.
ACTIONS
1. Establish the strategic growth drivers that only marketers can impact, given our unique understanding of the consumer.
2. Create a currency of creative effectiveness, at all stages of the marketing funnel, adopted by the Global CMO Growth Council.
3. Develop a tool, building on the creative effectiveness framework, that will help brands enhance creative effectiveness in a measurable way specifically through the innovative use of media.
4. Develop a CMO/CFO playbook.
5. Create a next-generation creative brief capabilities resource that is based on the most advanced and modern marketing knowledge in our industry to date.
CO-CHAIRS
DEAN ARAGON
CEO at Shell Brands International
RENATA FERRAIOLO
Chief Executive Officer at SC Johnson Lifestyle Brands
MARCEL MARCONDES
Global CMO at Anheuser-Busch InBev
TEAM LEADERS
Khaled AlShehhi Executive Director of Marketing and Communication Sector, New Media and Visual Production Sector at UAE Government Media Office
Andrea Ching Head of Global Marketing at Bloomberg Media
Onney Crawley Chief Marketing Officer at Goodwill Industries International
Norman de Greve Global CMO at GM
Mathilde Delhoume Global Brand Officer at LVMH
Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insight
Josh Feldman Chief Marketing Officer at NBCUniversal, Advertising and Partnerships
Simone Grapini-Goodman Chief Marketing and Digital Officer at American Diabetes Association
Marissa Jarratt Chief Marketing & Sustainability Officer at 7-Eleven
Emily Ketchen SVP and CMO of Intelligent Devices Group & International Markets at Lenovo
Alberto Hernandez Lopez Chief Growth Officer, Consumer Healthcare at Opella.
Jennifer Murillo
SVP, Chief Marketing Officer at Discover Financial Services
Peggy Roe
Global Officer, Customer Experience, Loyalty and New Ventures at Marriott International
Sumit Virmani EVP and Chief Marketing Officer at Infosys
BRAND, CREATIVITY, AND MEDIA TEAM MEMBERS
- Valeria Abadi, Globant
- TJ Abrams, Hyatt
- Manolo Arroyo, Coca-Cola
- Lou Aversano, CIGNA
- Benji Baer, CBRE
- Vincent Bahk, FIS
- Katie Baker, Scotiabank
- Amy Barzdukas, WiTricity
- Todd Brezler, Mitsubishi Power
- Noah Brodsky, Lindblad Expeditions
- Liza Buchanan, Sunstate Equipment
- Jason Bunge, Hasbro
- Thomas Burkhardt, Marchon Eyewear
- Vanecia Carr, Domtar Paper
- Rankin Carroll, Mars
- Samantha Catalina, Projects Phusion
- Laurent Cayet, Carlsberg
- Diane Centeno, Turning Stone Resort
- Toni Clayton-Hine, Ernst & Young
- Erika Constantine, Discover Palm Beaches
- Sara Correa, Bridgestone
- Onney Crawley, Goodwill
- Erica Curtis, Penguin Random House
- Carol Dahlquist, Flowers Foods
- Alana Darden-Powell, Sumitomo Pharma
- Sandhya Davis, Booz Allen Hamilton
- Tavia Davis, Goldman Sachs
- Americo de Campos Silva
- Gianna De Caro, Soli Organic
- Rupen Desai, The Shed 28
- Shelley Diamond, UNICEF
- Erick Dickens, LA Golf
- Amy Dunham, Habitat for Humanity
- Abdulaziz Elyas, The Saudi Investment Bank
- Suzanne Fanning, Dairy Farmers of Wisconsin
- Ola Fayed, IFFCO Group
- Luis Garcia, Naterra International
- Marta García Alonso, Heineken
- Laurine Garrity, Fisher Investments
- Ryan Gillespie, Sartori Cheese
- Sally Gilotti, Children's Miracle Network
- Allison Giorgio, Wellness Pet Company
- Cam Glover, Rollins
- Lynn Godfrey, Leukemia / Lymphoma Society
- Jose Gorbea, HP
- Simone Grapini-Goodman, American Diabetes Association
- Kate Grey, Banner Health
- Rebecca Grimm, Eastern Bank Corp.
- Cheryl Guerin, Mastercard
- Lori Gustafson, Marriott
- Lisa Hake, Great Clips
- George Hammer, Marriott
- Laura Hanley, Synovus
- Deborah Hannah, Stride
- Elizabeth Harlow, Sonesta Hotels
- Sofia Hernandez, TikTok
- Alberto Hernandez Lopez, Opella
- Maurice Herrera, Adtalem
- Lenny Hirsch, Avrio Health
- Janell Holas, Make-A-Wish Foundation
- Danielle Hollander, Visit Orlando
- Amber Holm, Winnebago
- Jackie Hooper, Cadence Bank
- Christy Hoskins, La-Z-Boy
- Jordan Howell, Heartland Food Products
- Jon Iwata, Yale University
- Katie Jackson, Channel 4 TV
- Shannon Jenest, Save the Children
- Ellen Junger, Helzberg Diamonds
- Dipti Kachru, Broadridge
- Kate Kerans, McDonald's
- Ted Ketterer, Coca-Cola
- Dan Kleinman, Deutsch Family Wines
- Pria Kumai, Challenge Dairy
- Rene Lassauzet, St. Jude
- Jenna Lebel, Liberty Mutual
- Dave Lew, American Cancer Society
- Craig Lister, Consumer Cellular
- Kelly Lohr, LaserAway
- Kristy LoRusso, Kaiser Permanente
- Victoria Lozano, Crayola
- Lesya Lysyj, Boston Beer
- Megan Mahncke, Intermountain Health
- Khurrum Malik, Walmart Connect
- Timothy Mapes, Delta
- Amy Martin Ziegenfuss, Carnival Cruises
- Ignatios Mavridis, Army
- Patrick McCarthy, BNY Melon
- Thema McDonald, Chicago History Museum
- Don McGuire, Qualcomm
- Richard Mcleod, Wolverine Worldwide
- Pam McMeen, IDEAL Industries
- Laila Mignoni, Bacardi
- Chris Miller, Burlington Stores
- Lawrence Montgomery, Baptist Health
- Dave Moody, Service Experts
- Jason Morros, Edison Properties
- Olivia Nadler, Tenet Healthcare
- Marcel Nahm, Goddard Systems
- Jason Nash, Vista Outdoor
- Alan Numsuwan, FTI Consulting
- Dena O'Loughlin, The Cheesecake Factory
- Matthew Onion, Natura Bisse
- Christopher Osner-Hackett, Helen of Troy
- Sharon Otterman, Macy's
- Christopher Owen, UnitedHealth Group
- Tory Pachis, Amica
- Molly Pajauskas, Zurn Elkay
- Veronica Parker-Hahn, Meta
- Michael Perdigao, The Wonderful Company
- Dawn Perry, CertaPro Painters
- Pam Piligian, Navy Federal Credit Union
- Julie Pirsch, Villanova
- Nicole Portwood, Suja Life
- Ellyn Raftery, Fidelity Information Services
- Yin Rani, MilkPEP
- Christy Raymond, Kohl's
- Julie Rigby, Tempur Sealy
- Verchele Roberts, U.S. Cellular
- Amy Rosier, Poudre Valley Rural Electric
- David Rubin, The New York Times
- Joseph Ruck, Ambi Robotics
- Kim Salem-Jackson, Akamai
- Maggie Schmerin, United
- Howard Schwartz, Kennedy Space Center
- Jann Schwarz, LinkedIn
- Andrea Sengara, Campari
- Kristi Shafer, American Licorice
- Navin Sharma, Church's Chicken
- Denna Singleton, EssilorLuxottica
- Emily Sly, PopSockets
- Lola Soyebo Harris, Alpha Residential
- Dario Spina, Paramount
- Judy Sroufe, Standard Textile
- Kate Stanford, Google
- Eric Stevenson, Parker Hannifin
- Brian Stifel, Cox
- Heather Stuckey, Mars
- Stacy Taffet, Hershey
- Janice Tennant, Merrell
- Michael Thompson, Pipette
- Sierra Towers, Boehringer Ingelheim
- Dara Treseder, Autodesk
- Bari Trontz, MUFG Investor Services
- Brenda Tsai, Bloomberg L.P.
- Emily Turner, The Fresh Market
- Rena Vasan, TikTok
- Ryan Verschoor, AB InBev
- Julie Washington, Trinity Health
- Maya Wasserman, Sony Electronics
- Lauren Weinberg, Peloton
- Kingsley Wheaton, BAT
- Dan Williams, 3 Day Blinds
- Jeanne Wilson, Zespri Kiwifruit
- Alka Winter, Ras Al Khaimah Tourism
- Karen Wish, Mount Sinai Health System
- Dawn Zappetti, Amalgamated Bank
- Andrea Zaretsky, Morgan Stanley
- Doug Zarkin, MPR Brands
EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.
Connect with over 1,200 Chief Marketers from the Global CMO Growth Council to drive growth for your own organization, as well as regenerate global economic and societal growth.
ANA will use your details to send you the requested information and to stay in touch via email about the ANA Masters Circle. You can unsubscribe at any time. We encourage you to read our privacy and cookies policy.