2026 INITIATIVES
The Council committed to clearly establishing marketing’s role as a growth and value driver for businesses and shareholders.
- Codify brand as an essential, measurable driver of sustainable business growth and financial performance.
- Establish a unified global standard for marketing metrics that directly align marketing investment with enterprise value.
- Promote adoption of The Multiplier Effect, integrating brand building and performance marketing to significantly elevate ROI.
ACTIONS YOU CAN TAKE NOW
- READ an overview of new research presented by PwC and ANA during the Summit that links marketing excellence to shareholder value. The study draws on five years of data across more than 190 companies representing $1.3 trillion in brand equity, $170 billion in annual marketing investment, and nearly $2 trillion in shareholder return each year.
- DOWNLOAD The Multiplier Effect: a CMO’s Guide to Brand Building in the Performance Era – Developed in partnership with WARC, Analytic Partners, BERA.ai, PROPHET and System1.
ANA ALIGNMENT
The ANA Brand Practice
Mission: Establish brand as a key source of measurable business growth by elevating brand as a business driver, delivering operational tools to enable modern brand excellence, and fostering a community of growth-first marketers.
CO-CHAIRS
DEAN ARAGON
CEO at Shell Brands International
RENATA FERRAIOLO
Chief Executive Officer at SC Johnson Lifestyle Brands
TEAM LEADERS
Khaled AlShehhi Executive Director of Marketing and Communication Sector, New Media and Visual Production Sector at UAE Government Media Office
Samantha Avivi CMO, Consumer Healthcare at Bayer
Onney Crawley Chief Marketing Officer at Goodwill Industries International
Mathilde Delhoume Global Brand Officer at LVMH
Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insight
Heather Freeland Chief Brand Officer at LinkedIn
Katherine Freeley Head, Media Center of Excellence at Boehringer Ingelheim
George Hammer Global Head of Luxury Marketing at Marriott International
Emily Ketchen SVP and CMO of Intelligent Devices Group & International Markets at Lenovo
Karen Kovacs President, Advertising and Partnerships at NBCUniversal
Rene Lassauzet SVP, Brand Creative at St. Jude Children’s Research Hospital - ALSAC
Alberto Hernandez Lopez Chief Growth Officer, Consumer Healthcare at Opella.
Marcel Marcondes Global Chief Marketing Officer at Anheuser-Busch InBev
Sumit Virmani EVP and Chief Marketing Officer at Infosys
BRAND, CREATIVITY, AND MEDIA TEAM MEMBERS
- Kristin Abdel-Aziz, Amica
- Abbas Arslan, Samyang
- Manolo Arroyo, Coca-Cola
- Lou Aversano, CIGNA
- Benji Baer, CBRE
- Vincent Bahk, FIS
- Katie Baker, Scotiabank
- Molly Battin, Home Depot
- Samir Bhutada, Coca-Cola
- Mark Bohen, Mass General Brigham
- Jason Bunge, Hasbro
- Thomas Burkhardt, Marchon Eyewear
- Rankin Carroll, Mars
- Toni Clayton-Hine, Ernst & Young
- Erika Constantine, Discover Palm Beaches
- Sara Correa, Bridgestone
- Erica Curtis, Penguin Random House
- Carol Dahlquist, Flowers Foods
- Alana Darden-Powell, Sumitomo Pharma
- Sandhya Davis, BBB National Programs
- Tavia Davis, Goldman Sachs
- Shelley Diamond, UNICEF
- Janna Ducich, AT&T
- Amy Dunham, Habitat for Humanity
- Todd Eckler, Fiduciary Trust
- Abdulaziz Elyas, The Saudi Investment Bank
- Suzanne Fanning, Dairy Farmers of Wisconsin
- Ola Fayed, IFFCO Group
- Luis Garcia, Naterra International
- Laurine Garrity, Fisher Investments
- Ryan Gillespie, Sartori Cheese
- Sally Gilotti, Children's Miracle Network
- Cam Glover, Rollins
- Lynn Godfrey, Leukemia / Lymphoma Society
- Jose Gorbea, HP
- Kate Grey, Banner Health
- Rebecca Grimm, Eastern Bank Corp.
- Cheryl Guerin, Mastercard
- Lori Gustafson, Marriott
- Laura Hanley, Synovus
- Deborah Hannah, Stride
- Elizabeth Harlow, Sonesta Hotels
- Sofia Hernandez, TikTok
- Maurice Herrera, Covista
- Janell Holas, Make-A-Wish Foundation
- Danielle Hollander, Visit Orlando
- Amber Holm, Winnebago
- Jackie Hooper, Cadence Bank
- Jordan Howell, Heartland Food Products
- Jon Iwata, Yale University
- Shannon Jenest, Save the Children
- Dipti Kachru, Broadridge
- Kate Kerans, McDonald's
- Ted Ketterer, Coca-Cola
- Dan Kleinman, Deutsch Family Wines
- Monica Kozak, Bottomline
- Todd Krugman, Globant
- Pria Kumai, Challenge Dairy
- Jenna Lebel, Liberty Mutual
- Dave Lew, American Cancer Society
- Craig Lister, Consumer Cellular
- Kelly Lohr, LaserAway
- Kristy LoRusso, Kaiser Permanente
- Lesya Lysyj, Boston Beer
- Danielle Mack, Covista
- Khurrum Malik, Walmart Connect
- Amy Martin Ziegenfuss, Six Flags
- Taci Mason, Tyson Foods
- Ignatios Mavridis, Army
- Patrick McCarthy, BNY Melon
- Don McGuire, Qualcomm
- Richard Mcleod, Wolverine Worldwide
- Pam McMeen, IDEAL Industries
- Melissa Mendoza, Lindt & Sprungli
- Chris Miller, Burlington Stores
- Lawrence Montgomery, Baptist Health
- Jason Morros, LAZ Parking
- Jennifer Murillo, PREMIER Bankcard
- Olivia Nadler, Tenet Healthcare
- Marcel Nahm, Goddard Systems
- Christopher Owen, UnitedHealth Group
- Tory Pachis, Amica
- Veronica Parker-Hahn, Meta
- Michael Perdigao, The Wonderful Company
- Dawn Perry, CertaPro Painters
- Pam Piligian, Navy Federal Credit Union
- Julie Pirsch, Villanova
- Joe Prota, IBM
- Ellyn Raftery, Fidelity Information Services
- Yin Rani, MilkPEP
- Christy Raymond, Kohl's
- Michael Reda, T. Marzetti
- Julie Rigby, Tempur Sealy
- Verchele Roberts, U.S. Cellular
- Amy Rosier, Poudre Valley Rural Electric
- Kim Salem-Jackson, Akami
- Tyrrell Schmidt, TD Bank
- Howard Schwartz, Kennedy Space Center
- Jann Schwarz, LinkedIn
- Andrea Sengara, Campari
- Kristi Shafer, American Licorice
- Navin Sharma, Church's Chicken
- Denna Singleton, EssilorLuxottica
- Emily Sly, PopSockets
- Lana Slygh, TRUEWERK
- Dario Spina, Paramount
- Kate Stanford, Google
- Brian Stifel, Cox
- Heather Stuckey, Mars
- Stanford Swinton, Merlin Entertainments
- Stacy Taffet, Hershey
- Janice Tennant, Merrell
- Sierra Towers, Boehringer Ingelheim
- Bari Trontz, MUFG Investor Services
- Brenda Tsai, Bloomberg L.P.
- Emily Turner, The Fresh Market
- Rebecca Vargas
- Carmen Vasile, PepsiCo
- Ryan Verschoor, AB InBev
- Smita Wadhawan, Constant Contact
- Julie Washington, Trinity Health
- Lauren Weinberg, Peloton
- Jeanne Wilson, Zespri Kiwifruit
- Karen Wish, Mount Sinai Health System
- Dawn Zappetti, Amalgamated Bank
- Andrea Zaretsky, Morgan Stanley
EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.
Connect with over 1,200 Chief Marketers from the Global CMO Growth Council to drive growth for your own organization, as well as regenerate global economic and societal growth.
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