Brand, Creativity,
and Media Working Team
Drive more human brand experiences.
The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth. CMOs must ensure that their brands stay true to their purpose and shift from B2B or B2C to B4H – “Brands for Humans”. By improving their effectiveness in leveraging the innovative media landscape, marketers will build the foundation for long term business growth and brand value.
MANDATES
1. Revolutionize marketing as B4H (Brands for Humans)
2. Elevate marketing craftsmanship and world-class creativity
3. Investing in full-funnel performance to drive growth.
4. Transform the media ecosystem.
ACTIONS
1. Shift from a focus on B2B or B2C to B4H.
Adopt a “people-first” platform enabled by deep human insights that fuel brand innovation. Drive brand growth through acts - not just ads
2. Define gold standards.
Share insights. Drive innovation and creativity.
3. Create a universal measurement framework.
Adopt metrics that measure how marketing impacts business growth. Help CMOs and their C-suite counterparts balance how they invest in both short- and long-term growth initiatives
4. Evolve the digital ecosystem.
Develop a clear and transparent path to understanding the transition to the evolving digital ecosystem where we can understand true value throughout.
CO-CHAIRS
DEAN ARAGON
CEO at Shell Brands International
RENATA FERRAIOLA
Chief Executive Officer & SVP at SC Johnson Lifestyle Brands
MARCEL MARCONDES
Global CMO at Anheuser-Busch InBev
ANGELA ZEPEDA
Chief Creative Officer at Hyundai
TEAM LEADERS
Andrea Ching Head of Global Marketing at Bloomberg Media
Mathilde Delhoume Global Brand Officer at LVMH
Norman de Greve Global CMO at GM
Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insight
Heather Freeland Chief Brand Officer at Adobe
Josh Feldman Chief Marketing Officer at NBCUniversal, Advertising and Partnerships
Marissa Jarratt Chief Marketing & Sustainability Officer at 7-Eleven
Rene Lassauzet Head of Brand & Creative Excellence at Nestlé USA
Alison Lewis Chief Growth Officer at Kimberly-Clark
Alberto Hernandez Lopez Chief Growth Officer, Consumer Healthcare at Sanofi
Anne Kawalerski Global Chief Client Officer at Bloomberg Media
Greg Lyons Chief Marketing Officer at PepsiCo Beverages North America
Peggy Roe
Global Officer, Customer Experience, Loyalty and New Ventures at Marriott International
Sumit Virmani EVP and Chief Marketing Officer at Infosys
BRAND, CREATIVITY, AND MEDIA TEAM MEMBERS
- May Aboubakr, Chobani, Inc.
- TJ Abrams, Hyatt Corporation
- Khaled AlShehhi, UAE Government
- Manolo Arroyo, Coca-Cola
- Gary Augustine, Van Drunen Farms
- Lou Aversano, CIGNA Corporation
- Benji Baer, CBRE, Inc.
- Vincent Bahk, Fidelity Information Services
- Katie Baker, Scotiabank (The Bank of Nova Scotia)
- Amy Barzdukas, WiTricity
- Yogini Biswas, TIAA
- Todd Brezler, Mitsubishi Power
- Noah Brodsky, Lindblad Expeditions
- Lorraine Buck, Feld Entertainment
- Thomas Burkhardt, Marchon Eyewear
- Suzanne Cafferty, PCTEL, Inc.
- Athena Campos, CNH Industrial
- Jaclyn Cardin, Organic Valley
- Vanecia Carr, Domtar Paper
- Rankin Carroll, Mars Inc.
- Angela Ceccarelli, SIG Technologies
- Diane Centeno, Turning Stone Resort Casino
- Toni Clayton-Hine, Ernst & Young LLP
- Dustin Cohn, Cadre
- Erika Constantine, Discover The Palm Beaches
- Sara Correa, Bridgestone Americas, Inc.
- Onney Crawley, Goodwill Industries International, Inc.
- John Crowder, JBS USA LLC
- Sandhya Davis, Booz Allen Hamilton Inc.
- Americo de Campos Silva, Shell
- Gianna De Caro, Soli Organic Inc.
- Anthony Del Vecchio, AutoNation, Inc.
- Rupen Desai, The Shed 28
- Suzanne Fanning, Dairy Farmers of Wisconsin
- Renata Ferraiolo, S.C. Johnson & Son, Inc.
- Heather Freeland, Adobe Systems Inc.
- Narine Galstian, SADA
- Marta GarcĂa Alonso, Heineken International
- Laurine Garrity, Fisher Investments, Inc.
- Kristen Gasior, Balsam Brands
- Ryan Gillespie, Sartori Cheese
- Lynn Godfrey, The Leukemia & Lymphoma Society
- Jose Gorbea, HP Inc.
- Simone Grapini-Goodman, American Diabetes Association
- Kate Grey, Banner Health
- Rebecca Grimm, Eastern Bank
- Cheryl Guerin, Mastercard
- Lori Gustafson, Marriott Vacations Worldwide
- Lisa Hake, Great Clips, Inc.
- Cathy Hall, Deka Lash
- George Hammer, Marriott
- Ruth Harper, ManpowerGroup
- Maurice Herrera, Adtalem Global Education
- Vineeta Hiranandani, El Camino Health
- Lenny Hirsch, Avrio Health
- Janell Holas, Make-A-Wish Foundation
- Danielle Hollander, Visit Orlando
- Monica Holmvik Persdotter, Vattenfall
- Jackie Hooper, Cadence Bank
- Christy Hoskins, La-Z-Boy Inc.
- Melanie Huet, Newell Brands
- Jon Iwata, Yale University
- Janice Jacobs, HearingLife
- Jessica Jensen, Indeed, Inc.
- Jarrod Jordan, Iovate Health Sciences International Inc.
- Ellen Junger, Helzberg Diamonds
- Dipti Kachru, Broadridge Financial Solutions
- Remi Kent, Progressive Casualty Insurance
- Emily Ketchen, Lenovo United States Inc.
- Dan Kleinman, Deutsch Family Wine & Spirits
- Holger Kraetschmer, King's Hawaiian Bakery West, Inc.
- Chuck La Tournous, American National Insurance Company
- Steve Levine, American Red Cross
- Craig Lister, Consumer Cellular Inc.
- Kristy LoRusso, Kaiser Permanente
- Laura Luckman Kelber, Double Good
- Timothy Mapes, Delta Air Lines, Inc.
- Lesly Marban, Intuitive Surgical, Inc.
- Amy Martin Ziegenfuss, Carnival Cruise Line
- Kymm Martinez, American Cancer Society
- Don McGuire, Qualcomm Incorporated
- Chris Miller, Burlington Stores
- Lawrence Montgomery, Baptist Health
- Dave Moody, Service Experts Inc.
- Jason Morros, Edison Properties
- Jennifer Murillo, Discover Financial Services
- Olivia Nadler, Tenet Healthcare
- Marcel Nahm, Goddard Systems
- Jason Nash, Vista Outdoor
- Tom Nowak, EVEREVE
- Alan Numsuwan, FTI Consulting
- Dena O'Loughlin, The Cheesecake Factory Incorporated
- Matthew Onion, Natura Bisse International
- Christopher Osner-Hackett, Helen of Troy
- Christopher Owen, UnitedHealth Group, Inc.
- Tory Pachis, Amica Mutual Insurance
- Molly Pajauskas, Zurn Elkay Water Solutions
- Michael Perdigao, The Wonderful Company
- Dawn Perry, CertaPro Painters
- Pam Piligian, Navy Federal Credit Union
- Julie Pirsch, Villanova University
- Matt Pye, Just Born, Inc.
- Ellyn Raftery, Fidelity Information Services
- Yin Rani, MilkPEP
- Justin Reinke, Beko Home Appliances, USA
- Greg Revelle, Cap Hill Brands
- Mayra Rivera
- Verchele Roberts, U.S. Cellular Corporation
- Amy Rosier, Poudre Valley Rural Electric Association, Inc.
- David Rubin, The New York Times Company
- Kim Salem-Jackson, Akamai Technologies
- Lauren Sallata, Ricoh USA, Inc.
- Al Saltiel, AutoZone, Inc.
- Maggie Schmerin, United Airlines
- Maureen Schumacher, Global Payments
- Jann Schwarz, LinkedIn
- Andrea Sengara, Campari America
- Kristi Shafer, American Licorice
- Vijaya Singh, Marsh Inc.
- Emily Sly, Funko LLC
- Lola Soyebo Harris, Alpha Residential
- Dario Spina, Paramount Global
- Judy Sroufe, Standard Textile
- Kate Stanford, Google
- Eric Stevenson, PPG Industries, Inc.
- Brian Stifel, Cox Communications, Inc.
- Sarah Sylvester, Victoria's Secret & Co.
- Stacy Taffet, PepsiCo, Inc.
- Pallav Tamaskar, Wolverine World Wide, Inc.
- Janice Tennant, Merrell
- Michael Thompson, Pipette
- Sylvia Toense, T. Rowe Price Associates, Inc.
- Sierra Towers, Boehringer Ingelheim Pharmaceuticals, Inc.
- Dara Treseder, Autodesk, Inc.
- Bari Trontz,MUFG Investor Services
- Jeremy Tucker, Spin Master LTD
- Emily Turner, Dollar Tree - Family Tree
- Gaston Vaneri, Idealis
- Vinoo Vijay, Truist Bank
- Julie Washington, Trinity Health
- Shannon Watkins, Nike, Inc.
- Lauren Weinberg, Peloton Cycle
- Kingsley Wheaton, British American Tobacco
- Jen Whelan, SmartMedia Technologies
- Dan Williams, 3 Day Blinds, Inc.
- Jeanne Wilson, Zespri Kiwifruit
- Karen Wish, Mount Sinai Health System
- Andrea Zaretsky, Morgan Stanley Wealth Management
- Doug Zarkin, Good Feet Hold
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