2026 INITIATIVES
The Council committed to clearly establishing marketing’s role as a growth and value driver for businesses and shareholders.
- Codify brand as an essential, measurable driver of sustainable business growth and financial performance.
- Establish a unified global standard for marketing metrics that directly align marketing investment with enterprise value.
- Promote adoption of The Multiplier Effect, integrating brand building and performance marketing to significantly elevate ROI.
ACTIONS YOU CAN TAKE NOW
- READ an overview of new research presented by PwC and ANA during the Summit that links marketing excellence to shareholder value. The study draws on five years of data across more than 190 companies representing $1.3 trillion in brand equity, $170 billion in annual marketing investment, and nearly $2 trillion in shareholder return each year.
- DOWNLOAD The Multiplier Effect: a CMO’s Guide to Brand Building in the Performance Era – Developed in partnership with WARC, Analytic Partners, BERA.ai, PROPHET and System1.
ANA ALIGNMENT
The ANA Brand Practice
Mission: Establish brand as a key source of measurable business growth by elevating brand as a business driver, delivering operational tools to enable modern brand excellence, and fostering a community of growth-first marketers.
CO-CHAIRS
DEAN ARAGON
CEO at Shell Brands International
RENATA FERRAIOLO
Chief Executive Officer at SC Johnson Lifestyle Brands
MARCEL MARCONDES
Global CMO at Anheuser-Busch InBev
TEAM LEADERS
Khaled AlShehhi Executive Director of Marketing and Communication Sector, New Media and Visual Production Sector at UAE Government Media Office
Onney Crawley Chief Marketing Officer at Goodwill Industries International
Norman de Greve Chief Growth Officer at GM
Mathilde Delhoume Global Brand Officer at LVMH
Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insight
Heather Freeland Chief Brand Officer at LinkedIn
Katherine Freeley Head, Media Center of Excellence at Boehringer Ingelheim
Simone Grapini-Goodman Chief Marketing and Digital Officer at American Diabetes Association
George Hammer Global Head of Luxury Marketing at Marriott International
Emily Ketchen SVP and CMO of Intelligent Devices Group & International Markets at Lenovo
Karen Kovacs President, Advertising and Partnerships at NBCUniversal
Rene Lassauzet SVP, Brand Creative at St. Jude Children’s Research Hospital - ALSAC
Alberto Hernandez Lopez Chief Growth Officer, Consumer Healthcare at Opella.
Sumit Virmani EVP and Chief Marketing Officer at Infosys
BRAND, CREATIVITY, AND MEDIA TEAM MEMBERS
- Valeria Abadi, Globant
- TJ Abrams, Hyatt
- Manolo Arroyo, Coca-Cola
- Lou Aversano, CIGNA
- Benji Baer, CBRE
- Vincent Bahk, FIS
- Katie Baker, Scotiabank
- Amy Barzdukas, WiTricity
- Todd Brezler, Mitsubishi Power
- Noah Brodsky, Lindblad Expeditions
- Liza Buchanan, Sunstate Equipment
- Jason Bunge, Hasbro
- Thomas Burkhardt, Marchon Eyewear
- Vanecia Carr, Domtar Paper
- Rankin Carroll, Mars
- Samantha Catalina, Projects Phusion
- Laurent Cayet, Carlsberg
- Diane Centeno, Turning Stone Resort
- Toni Clayton-Hine, Ernst & Young
- Erika Constantine, Discover Palm Beaches
- Sara Correa, Bridgestone
- Onney Crawley, Goodwill
- Erica Curtis, Penguin Random House
- Carol Dahlquist, Flowers Foods
- Alana Darden-Powell, Sumitomo Pharma
- Sandhya Davis, Booz Allen Hamilton
- Tavia Davis, Goldman Sachs
- Americo de Campos Silva
- Gianna De Caro, Soli Organic
- Rupen Desai, The Shed 28
- Shelley Diamond, UNICEF
- Erick Dickens, LA Golf
- Amy Dunham, Habitat for Humanity
- Abdulaziz Elyas, The Saudi Investment Bank
- Suzanne Fanning, Dairy Farmers of Wisconsin
- Ola Fayed, IFFCO Group
- Luis Garcia, Naterra International
- Marta García Alonso, Heineken
- Laurine Garrity, Fisher Investments
- Ryan Gillespie, Sartori Cheese
- Sally Gilotti, Children's Miracle Network
- Allison Giorgio, Wellness Pet Company
- Cam Glover, Rollins
- Lynn Godfrey, Leukemia / Lymphoma Society
- Jose Gorbea, HP
- Simone Grapini-Goodman, American Diabetes Association
- Kate Grey, Banner Health
- Rebecca Grimm, Eastern Bank Corp.
- Cheryl Guerin, Mastercard
- Lori Gustafson, Marriott
- Laura Hanley, Synovus
- Deborah Hannah, Stride
- Elizabeth Harlow, Sonesta Hotels
- Sofia Hernandez, TikTok
- Alberto Hernandez Lopez, Opella
- Maurice Herrera, Adtalem
- Lenny Hirsch, Avrio Health
- Janell Holas, Make-A-Wish Foundation
- Danielle Hollander, Visit Orlando
- Amber Holm, Winnebago
- Jackie Hooper, Cadence Bank
- Christy Hoskins, La-Z-Boy
- Jordan Howell, Heartland Food Products
- Jon Iwata, Yale University
- Katie Jackson, Channel 4 TV
- Shannon Jenest, Save the Children
- Ellen Junger, Helzberg Diamonds
- Dipti Kachru, Broadridge
- Kate Kerans, McDonald's
- Ted Ketterer, Coca-Cola
- Dan Kleinman, Deutsch Family Wines
- Pria Kumai, Challenge Dairy
- Jenna Lebel, Liberty Mutual
- Dave Lew, American Cancer Society
- Craig Lister, Consumer Cellular
- Kelly Lohr, LaserAway
- Kristy LoRusso, Kaiser Permanente
- Victoria Lozano, Crayola
- Lesya Lysyj, Boston Beer
- Megan Mahncke, Intermountain Health
- Khurrum Malik, Walmart Connect
- Amy Martin Ziegenfuss, Carnival Cruises
- Ignatios Mavridis, Army
- Patrick McCarthy, BNY Melon
- Thema McDonald, Chicago History Museum
- Don McGuire, Qualcomm
- Richard Mcleod, Wolverine Worldwide
- Pam McMeen, IDEAL Industries
- Laila Mignoni, Bacardi
- Chris Miller, Burlington Stores
- Lawrence Montgomery, Baptist Health
- Dave Moody, Service Experts
- Jason Morros, Edison Properties
- Olivia Nadler, Tenet Healthcare
- Marcel Nahm, Goddard Systems
- Jason Nash, Vista Outdoor
- Alan Numsuwan, FTI Consulting
- Dena O'Loughlin, The Cheesecake Factory
- Matthew Onion, Natura Bisse
- Christopher Osner-Hackett, Helen of Troy
- Sharon Otterman, Macy's
- Christopher Owen, UnitedHealth Group
- Tory Pachis, Amica
- Molly Pajauskas, Zurn Elkay
- Veronica Parker-Hahn, Meta
- Michael Perdigao, The Wonderful Company
- Dawn Perry, CertaPro Painters
- Pam Piligian, Navy Federal Credit Union
- Julie Pirsch, Villanova
- Nicole Portwood, Suja Life
- Ellyn Raftery, Fidelity Information Services
- Yin Rani, MilkPEP
- Christy Raymond, Kohl's
- Julie Rigby, Tempur Sealy
- Verchele Roberts, U.S. Cellular
- Amy Rosier, Poudre Valley Rural Electric
- David Rubin, The New York Times
- Joseph Ruck, Ambi Robotics
- Kim Salem-Jackson, Akamai
- Maggie Schmerin, United
- Howard Schwartz, Kennedy Space Center
- Jann Schwarz, LinkedIn
- Andrea Sengara, Campari
- Kristi Shafer, American Licorice
- Navin Sharma, Church's Chicken
- Denna Singleton, EssilorLuxottica
- Emily Sly, PopSockets
- Lola Soyebo Harris, Alpha Residential
- Dario Spina, Paramount
- Judy Sroufe, Standard Textile
- Kate Stanford, Google
- Eric Stevenson, Parker Hannifin
- Brian Stifel, Cox
- Heather Stuckey, Mars
- Stacy Taffet, Hershey
- Janice Tennant, Merrell
- Michael Thompson, Pipette
- Sierra Towers, Boehringer Ingelheim
- Dara Treseder, Autodesk
- Bari Trontz, MUFG Investor Services
- Brenda Tsai, Bloomberg L.P.
- Emily Turner, The Fresh Market
- Rena Vasan, TikTok
- Ryan Verschoor, AB InBev
- Julie Washington, Trinity Health
- Maya Wasserman, Sony Electronics
- Lauren Weinberg, Peloton
- Kingsley Wheaton, BAT
- Dan Williams, 3 Day Blinds
- Jeanne Wilson, Zespri Kiwifruit
- Alka Winter, Ras Al Khaimah Tourism
- Karen Wish, Mount Sinai Health System
- Dawn Zappetti, Amalgamated Bank
- Andrea Zaretsky, Morgan Stanley
- Doug Zarkin, MPR Brands
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