Data, Technology, and Measurement Working Team

KEY PRIORITY

Close the $420 billion data maturity gap by establishing universal standards, governance, and enterprise-wide fluency for data and AI. Align data strategy to business impact by defining core marketing processes, organizational enablers, and investment frameworks.

CLICK TO JOIN THE DATA, TECHNOLOGY, AND MEASUREMENT WORKING TEAM
2026 INITIATIVES

The Council emphasized the need for trust, governance, and fluency in data and AI to realize their full potential.

  • Build a trusted enterprise foundation for data and AI through shared standards, common language, and enterprise-wide training.
  • Close the $420 billion data maturity gap by advancing the ANA Marketing Maturity Model.
  • Align data strategy to business impact by defining core marketing processes, organizational enablers, and investment frameworks.
ACTIONS YOU CAN TAKE NOW
  • JOIN the Growth Council’s AI Leadership Initiative. Please take part in a 20-minute video interview with our knowledge partner, Infosys Aster, to share your unique insights and priorities related to AI. Your perspective will help continue evolving the Council’s AI center to benefit CMOs around the world. To schedule an interview, contact Meghan Medlock at mmedlock@ana.net

ANA ALIGNMENT

The ANA Technology Practice

Mission: Unlock the full potential of tech by simplifying complexity, solving industry challenges, and providing tools, training, and community to build stronger teams, smarter operations, and growth.

The ANA Data Practice

Mission: Help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.

The ANA Measurement Practice

Mission: Help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.

CO-CHAIRS
RAJA RAJAMANNAR

Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard

GULEN BENGI

Lead Global Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking

TEAM LEADERS

Zena Arnold Chief Marketing Officer at Sephora

Ashley Burella Director, Strategy & Insights - Global Brand & North America at Merlin Entertainments

Dave Edelman Executive Teaching Fellow at Harvard Business School

Sheila Holman Head of Marketing at United States Postal Service

Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis

Kaydee Marcinek Chief Marketing Officer at FM

Alison Payne Chief Marketing Officer at Heineken USA

Shenan Reed Global Chief Media Officer at GM

Erika Serow

Partner and Chief Marketing Officer at Bain & Company

DATA, TECHNOLOGY, AND MEASUREMENT TEAM MEMBERS
  • Jana Adams, Touchstone Energy
  • Jennifer Anaya, Ingram Micro
  • Katrin Atienza, ShelterPoint Life Insurance Company
  • Anna Banks, AARP
  • Molly Batin, Home Depot
  • Jenifer Berman, Goldman Sachs
  • Aaron Bisman, Sesame Workshop
  • Julie Bowerman, Kellanova
  • Bill Brace, Signet Jewelers
  • Jennifer Brooks, FactSet Research
  • Lorraine Buck, Feld Entertainment
  • Maggie Burke, Meta
  • Quentin Butcher, Vietnam Veterans of America
  • Jonnie Cahill, Heineken USA
  • Denise Campbell, Novartis
  • Stephen Cassell, Point 32 Health
  • Andrew Chang, University of Chicago Medical Center
  • Ken Chaplin, City of Hope
  • Jennifer Chase, SAS Institute
  • Keith Clark, Mutual of Omaha
  • Shauna Collins, Guardian Life
  • Alex Craddock, Citi
  • Andy Delao, GE Healthcare
  • Shelley Diamond, UNICEF
  • Rachael Donnelly, Experian
  • Claudia Fenske, WD-40
  • Morgan Flatley, McDonald's
  • Jennifer Fox, Kodak Alaris
  • John Fredette, Consolidated Edison
  • Diana Frost, Kraft Heinz
  • Alison Gensheimer, The Nielsen Company
  • Kate Godbout, Scholl's Wellness
  • Sam Gomez, Feld Entertainment
  • Sherry Craziano, Truist Bank
  • Olivia Harting, Chevron
  • Sarah Hodges, UKG
  • Maria Hokanson, Dairy Queen
  • Amber Holm, Winnebego
  • Jason Horowitz, Mattel
  • Nicolas Houssin, Mattel
  • Adrienne Ingoldt, Pilot Company
  • Meghan Johnson, Mondelez
  • Melissa Joye, Farmers Insurance
  • Piotr Jurjewicz, FIFCO USA
  • Denise Karkos, Dick's Sporting Goods
  • Melia Keller, Logix Federal Credit Union
  • Laura Knebusch, Georgia-Pacific
  • Suzanne Kounkel, Deloitte
  • Karen Li, Kemin Industries
  • Jocelyn Lincoln, Bayada Home Health Care
  • Donna Lucas, Ioni and Friends
  • Janda Lukin, Campbell Soup Company
  • Megan Mahncke, Intermountain Helathcare
  • Heather Malenshek, Land O'Lakes
  • Lesly Marban, Intuitive Surgical
  • Jess Matisz, Associated Materials
  • Ignatios Mavridis, Army
  • Ann McGarry, Securian Financial Group
  • Sam Mendez, SC Johnson
  • Bernardo Meza, UFCU
  • Olivia Nadler, Tenet Healthcare
  • Christy Nagel, CleanChoice Energy
  • Marcel Nahm, Goddard Systems
  • Alexander Ngo, Chubb
  • Patrick O'Toole, Unleashed Brands
  • Stacy Outlaw, WAEPA
  • Emily Pachuta, Industry Leader
  • Stephen Palacios, Bush Brothers
  • Richard Parkinson, Prudential
  • Steve Paul, Glen Raven
  • Erin Pryor, First Horizon Bank
  • Ellyn Rafferty, FIS
  • Jordan Rost, Roku
  • Jonathan Sanchez, Analytic Partners
  • Bart Schaller, Synchrony Financial
  • Jon Schulz, Viant Technologies
  • Howard Schwartz, Kennedy Space Center
  • Kevin Sellers, Ping Identity
  • Sonia Serrao, Tarkett
  • Ellina Shinnick, HUB International
  • Manish Shrivastava, PulteGroup
  • Kellyn Smith Kenny, AT&T
  • Christine Snyder, BD Becton Dickinson
  • Manos Spanos, Sunny Sky Products
  • Zarina Stanford, Bazaarvoice
  • Petra Stenecker, BabyBjörn
  • Heather Stewart, General Motors
  • Michelle Taite, MailChimp
  • Robert Tas, McKinsey & Company
  • Lynn Teo, Northwestern Mutual
  • Jason Tipp, Playa Bowls
  • Marten Van Pelt, Plante Moran
  • Shyam Venugopal, PepsiCo
  • Donna Vieira, Sallie Mae
  • Ana Villegas, Cisco Systems
  • Ryan Voloshin, Goldman Sachs
  • Danielle Vona, Bloomin' Brands
  • Smita Wadhawan, SimplePractice
  • Connie Weaver, Equitable
  • Chad Wells, Physicians Mutual
  • Tyler Whipple, American Family
  • Rob Whitney, Univar Solutions

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