Data, Technology, and Measurement Working Team

KEY PRIORITY

Close the $420 billion data maturity gap by establishing universal standards, governance, and enterprise-wide fluency for data and AI. Align data strategy to business impact by defining core marketing processes, organizational enablers, and investment frameworks.

CLICK TO JOIN THE DATA, TECHNOLOGY, AND MEASUREMENT WORKING TEAM
2026 INITIATIVES

The Council emphasized the need for trust, governance, and fluency in data and AI to realize their full potential.

  • Build a trusted enterprise foundation for data and AI through shared standards, common language, and enterprise-wide training.
  • Close the $420 billion data maturity gap by advancing the ANA Marketing Maturity Model.
  • Align data strategy to business impact by defining core marketing processes, organizational enablers, and investment frameworks.
ACTIONS YOU CAN TAKE NOW
  • JOIN the Growth Council’s AI Leadership Initiative. Please take part in a 20-minute video interview with our knowledge partner, Infosys Aster, to share your unique insights and priorities related to AI. Your perspective will help continue evolving the Council’s AI center to benefit CMOs around the world. To schedule an interview, contact Meghan Medlock at mmedlock@ana.net

ANA ALIGNMENT

The ANA Technology Practice

Mission: Unlock the full potential of tech by simplifying complexity, solving industry challenges, and providing tools, training, and community to build stronger teams, smarter operations, and growth.

The ANA Data Practice

Mission: Help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.

The ANA Measurement Practice

Mission: Help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.

CO-CHAIRS
RAJA RAJAMANNAR

Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard

GULEN BENGI

Lead Global Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking

TEAM LEADERS

Zena Arnold Chief Marketing Officer at Sephora

Ashley Burella Director, Strategy & Insights - Global Brand & North America at Merlin Entertainments

Carol Chen Global CMO & SVP, Shell Mobility & Convenience, and Chairman Shell Brands International

Dave Edelman Executive Teaching Fellow at Harvard Business School

Sheila Holman Head of Marketing at United States Postal Service

Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis

Kaydee Marcinek Chief Marketing Officer at FM

Alison Payne Chief Marketing Officer at Heineken USA

Shenan Reed Global Chief Media Officer at GM

Erika Serow

Partner and Chief Marketing Officer at Bain & Company

Alicia Tillman Chief Marketing Officer at Delta

DATA, TECHNOLOGY, AND MEASUREMENT TEAM MEMBERS
  • Jana Adams, Touchstone Energy Cooperatives
  • Raymond Ahn, PGIM Investments
  • Jennifer Anaya, Ingram Micro
  • Katrin Atienza, ShelterPoint Life Insurance Company
  • Vincent Bahk, Fidelity Information Systems
  • Matt Bell, Edgewell Personal Care Brands
  • Jenifer Berman, Goldman Sachs
  • Martha Boudreau, AARP
  • Bill Brace, Signet Jewelers
  • Andrea Brimmer,Ally
  • Lorraine Buck, Feld Entertainment
  • Maggie Burke, Meta
  • Stephanie Buscemi, Confluent
  • Quentin Butcher, Vietnam Veterans of America
  • Jonnie Cahill, Heineken USA
  • Denise Campbell, Novartis
  • Stephen Cassell, Point 32 Health
  • Diane Centeno, Turning Stone Resort Casino
  • Andrew Chang, University of Chicago Medical Center
  • Dustin Cohn, Goldman Sachs
  • Ken Chaplin, City of Hope
  • Jennifer Chase, SAS Institute
  • Alex Craddock, BlackRock
  • Janice Davidson, Pyfer Regent Seven Sease Cruises
  • Suzy Deering, Industry Leader
  • Alejandra Denda, The Federal Savings Bank
  • Mathew Dodd, The Kantar Group
  • Leesa Eichberger, Industry Leader
  • Morgan Flatley, McDonald's
  • Jennifer Fox, Kodak Alaris
  • John Fredette, Consolidated Edison
  • Diana Frost, Kraft Heinz
  • Pallavi Garg, Takeda Oncology
  • Alison Gensheimer, The Nielsen Company
  • Kate Godbout, Scholl's Wellness Company
  • Olivia Harting, Chevron
  • Maria Hokanson, International Dairy Queen
  • Amber Holm, Winnebego Industries
  • Jason Horowitz, Mattel
  • Nicolas Houssin, Mattel
  • Adrienne Ingoldt, Pilot Company
  • Alastair Ironside, Rockland Trust
  • Doug Jensen, Estee Lauder
  • Keith Johnson, Nutramax Laboratories
  • Meghan Johnson, Mondelez International
  • Ellen Junger, Helzberg Diamonds
  • Piotr Jurjewicz, FIFCO USA
  • Denise Karkos, Dick's Sporting Goods
  • Melia Keller, Logix Federal Credit Union
  • Steve Kennedy, Nestlé USA
  • Joan Khoury, Oppenheimer
  • Laura Knebusch, Georgia-Pacific
  • Brent Korte, Ameritas
  • Suzanne Kounkel, Deloitte
  • Jocelyn Lincoln, Bayada Home Health Care
  • Donna Lucas, Ioni and Friends
  • Melissa Joye, Farmers Insurance
  • Ellen Junger, Helzberg Diamonds
  • Janda Lukin, Campbell Soup Company
  • Megan Mahncke, Intermountain Helathcare
  • Heather Malenshek, Land O'Lakes
  • Lesly Marban, Intuitive Surgical
  • David Marine, Coldwell Banker
  • Caroline Masullo, Peapod Digital Labs
  • Jess Matisz, Associated Materials
  • Ann McGarry, Securian Financial Group
  • Leigh Moynihan, Volvo Cars of North America
  • Olivia Nadler, Tenet Healthcare
  • Christy Nagel, CleanChoice Energy
  • Marcel Nahm, Goddard Systems
  • Alexander Ngo, Chubb Corporation
  • Stacy Outlaw, WAEPA
  • Emily Pachuta, Industry Leader
  • Molly Pajauskas, Zurn Elkay Water Solutions
  • Stephen Palacios, Bush Brothers & Company
  • Steve Paul, Glen Raven
  • Erin Pryor, First Horizon Bank
  • Santhi Ramesh, Wells Enterprizes
  • Jordan Rost, Roku
  • Kara Rousseau, Walmart Connect
  • Jonathan Sanchez, Analytic Partners
  • Bart Schaller, Synchrony Financial
  • Kathy Seegebrecht, UL Solutions
  • Kevin Sellers, Ping Identity
  • Manish Shrivastava, PulteGroup
  • Kellyn Smith Kenny, AT&T
  • Christine Snyder, BD Becton Dickinson
  • Manos Spanos, Sunny Sky Products
  • Zarina Stanford, Bazaarvoice
  • Petra Stenecker, BabyBjörn
  • Heather Stewart, General Motors
  • Michelle Taite, MailChimp
  • Robert Tas, McKinsey & Company
  • Dara Treseder, Autodesk
  • Marten Van Pelt, Plante Moran
  • Shyam Venugopal, PepsiCo
  • Donna Vieira, Sallie Mae
  • Ana Villegas, AffiniPay
  • Danielle Vona, Bloomin' Brands
  • Smita Wadhawan, SimplePractice
  • Connie Weaver, Equitable
  • Christina Wegner, Vollrath
  • Kristen Weavers, Industry Leader
  • Tyler Whipple, American Family
  • Rob Whitney, Univar Solutions
  • Dan Williams, 3 Day Blinds

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