Data, Technology, and Measurement Working Team

Harness the true promise of data and technology.

To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.

MANDATES

1. Optimize and create transparency in the programmatic media supply chain

2. Transform the digital media ecosystem to be addressable and privacy safe in a cookie less digital universe

3. Create a robust cross platform media measurement system that brings unity to digital and video media measurement practices.

4. Lead the business and cultural transformation that is empowered by data and technology.

ACTIONS

1. Transform the programmatic media supply chain

Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.

2. Future-proofing

Guidance for CMOs on what the future looks like and how we can get ahead of it.

3. Cross-platform media measurement system pilot underway.

4. Working sessions in progress.

CO-CHAIRS
KAREN WALKER

SVP and Chief Marketing Officer at Intel

RAJA RAJAMANNAR

Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard

TEAM LEADERS

Zena Arnold SVP, Carbonated Soft Drinks (CSDs) at PepsiCo

Alysia Borsa Chief Business Officer & President of Lifestyle at Dotdash Meredith

Suzy Deering Global CMO at Ford Motor Company

Dave Edelman Senior Lecturer at Harvard Business School and Former Fortune 50 CMO

Laurent Ezekial Chief Marketing & Growth Officer at WPP

Sheila Holman Head of Marketing at United States Postal Service

Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis

Ariel Kelman EVP, Chief Marketing Officer at Oracle

Tamara Rogers

Global CMO, Consumer Healthcare at GSK

Erika Serow

Partner and Chief Marketing Officer at Bain & Company

Alicia Tillman Global CMO at Capitolis

Deborah Wahl Global Chief Marketing Officer at GM

TEAM MEMBERS

Jana Adams Touchstone Energy Cooperative

Tara Agen HP

Raymond Ahn PGIM Securities

Jennifer Anaya Ingram Micro

Katrin Atienza ShelterPoint Life Insurance

Terry Atkins BNI

Elicia Azali PGIM Securities

Vincent Bahk Fidelity Information Systems

Matt Bell Edgewell Personal Care

Douwe Bergsma Piedmont Healthcare

Alison Biggan SAP Global

Wendy Booker AHF Products

Martha Boudreau AARP

Bill Brace Signet Jewelers

Amanda Brinkman Deluxe Corporation

Lorraine Buck Feld Entertainment

Ashley Burella LEGOLAND

Stephanie Buscemi Confluent

Quentin Butcher Vietnam Veterans of America

Jonnie Cahill Heineken USA

Denise Campbell AbbVie

Diane Centeno Turning Stone Resort

Ken Chaplin Cancer Treatment Centers of America

Daniel Cherry III Adidas

Chris Copley American Kidney Fund

Janice Davidson Pyfer Regent Seven Seas Cruises

Chad Donvito King’s Hawaiian Bakery

Kyle Dropp Morning Consult

Marc Felson Octave Music Group

Dominic Field The Boston Consulting Group

Morgan Flatley McDonald’s

Jennifer Fox Kodak Alaris

John Fredette Consolidated Edison Co. of New York

Kate Godbout Scholl’s Wellness

Suzanne Hagener Blue Diamond Growers

Maurice Herrera Adtalem Gobal Education

Judy Hoffstein Crohn’s & Colitis Foundation

Jason Horowitz Mattel

Nicolas Houssin Mattel

Alastair Ironside Rockland Trust

Kari Janavitz E2Open

Doug Jensen Estée Lauder

Keith Johnson Nutramax Laboratories

Ellen Junger Helzberg Diamonds

Piotr Jurjewicz Fifco

Joan Khoury Oppenheimer

Laura Knebusch Georgia-Pacific

Brent Korte Ameritas

Suzanne Kounkel Deloitte

Gary Kuchta Herbalife

Donna Lucas Joni and Friends

Janda Lukin Campbell Soup

Lesya Lysyj Boston Beer

Heather Malenshek Land O’ Lakes

Lesly Marban Intuitive Surgical

Leslie Marcus Polen Capital

David Marine Coldwell Banker

Iván Markman Yahoo!

Ann McGarry Securian Financial Group

Lisa Miller Farmers of America

Leigh Moynihan Volvo

Christy Nagle CleanChoice Energy

Marcel Nahm Auntie Anne’s

Peter Neiman Amalgamated Bank

Christine O’Connell Cooper Tire & Rubber Company

Jennifer O’Donald Sallie Mae

Stacy Outlaw WAEPA

Emily Pachuta Invesco

Molly Pajauskas Elkay Manufacturing

Steve Pawl Glen Raven

Dinukshini Perera Boehringer Ingelheim

Michelle Puopolo Rockland Trust

Dan Robbins Roku

Bart Schaller Synchrony

Renae Scott JobsOhio

Kathy Seegebrecht UL

Kevin Sellers PING Identity

Manish Shrivastava PulteGroup

Mike Siegel St. Jude Children’s Research Hospital

Vijaya Singh Guy Carpenter & Company

Kellyn Smith Kenny AT&T

Heather Stewart General Motors

Mark Tarnuzzer Universal Music Group

Robert Tas TasGroup

Jayson Tipp Pokéworks

Marten Van Pelt Plante Moran

Donna Vieira Sallie Mae

Anna Villegas NI

Danielle Vona Bloomin’ Brands

Wendy Wahl Guardian Life Insurance

Mark Wakefield Ferrero USA

Connie Weaver Equitable

Christine Wegner Vollrath

Kristen Wevers UC Health

William White Walmart

Rob Whitney Univar Solutions

Dan Williams 3 Day Blinds

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