Data, Technology, and Measurement Working Team
Harness the true promise of data and technology.
To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.
MANDATES
1. Optimize and create transparency in the programmatic media supply chain
2. Transform the digital media ecosystem to be addressable and privacy safe in a cookie less digital universe
3. Create a robust cross platform media measurement system that brings unity to digital and video media measurement practices.
4. Lead the business and cultural transformation that is empowered by data and technology.
ACTIONS
1. Transform the programmatic media supply chain
Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.
2. Future-proofing
Guidance for CMOs on what the future looks like and how we can get ahead of it.
3. Cross-platform media measurement system pilot underway.
4. Working sessions in progress.
CO-CHAIRS
KAREN WALKER
Former SVP and Chief Marketing Officer at Intel
RAJA RAJAMANNAR
Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard
TAMARA ROGERS
Chief Marketing Officer at Haleon
TEAM LEADERS
Zena Arnold Former SVP, Carbonated Soft Drinks (CSDs) at PepsiCo
Alysia Borsa Chief Business Officer & President of Lifestyle at Dotdash Meredith
Suzy Deering Former Global CMO at Ford Motor Company
Dave Edelman Senior Lecturer at Harvard Business School and Former Fortune 50 CMO
Laurent Ezekial Chief Marketing & Growth Officer at WPP
Sheila Holman Head of Marketing at United States Postal Service
Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis
Ariel Kelman Former CMO at Oracle
Jamie Moldafsky Chief Marketing and Communications Officer at Nielsen
Tamara Rogers
CMO, at Haleon
Erika Serow
Partner and Chief Marketing Officer at Bain & Company
Alicia Tillman Chief Revenue Officer at Capitolis
Deborah Wahl Global Chief Marketing Officer at GM
TEAM MEMBERS
Jana Adams Touchstone Energy Cooperative
Tara Agen HP
Raymond Ahn PGIM Securities
Jennifer Anaya Ingram Micro
Katrin Atienza ShelterPoint Life Insurance
Terry Atkins BNI
Elicia Azali PGIM Securities
Vincent Bahk Fidelity Information Systems
Matt Bell Edgewell Personal Care
Douwe Bergsma Piedmont Healthcare
Alison Biggan SAP Global
Wendy Booker AHF Products
Martha Boudreau AARP
Bill Brace Signet Jewelers
Amanda Brinkman Deluxe Corporation
Lorraine Buck Feld Entertainment
Ashley Burella LEGOLAND
Stephanie Buscemi Confluent
Quentin Butcher Vietnam Veterans of America
Jonnie Cahill Heineken USA
Denise Campbell AbbVie
Diane Centeno Turning Stone Resort
Ken Chaplin Cancer Treatment Centers of America
Daniel Cherry III Adidas
Chris Copley American Kidney Fund
Janice Davidson Pyfer Regent Seven Seas Cruises
Chad Donvito King’s Hawaiian Bakery
Kyle Dropp Morning Consult
Marc Felson Octave Music Group
Dominic Field The Boston Consulting Group
Morgan Flatley McDonald’s
Jennifer Fox Kodak Alaris
John Fredette Consolidated Edison Co. of New York
Kate Godbout Scholl’s Wellness
Suzanne Hagener Blue Diamond Growers
Maurice Herrera Adtalem Gobal Education
Judy Hoffstein Crohn’s & Colitis Foundation
Jason Horowitz Mattel
Nicolas Houssin Mattel
Alastair Ironside Rockland Trust
Kari Janavitz E2Open
Doug Jensen Estée Lauder
Keith Johnson Nutramax Laboratories
Ellen Junger Helzberg Diamonds
Piotr Jurjewicz Fifco
Joan Khoury Oppenheimer
Laura Knebusch Georgia-Pacific
Brent Korte Ameritas
Suzanne Kounkel Deloitte
Gary Kuchta Herbalife
Donna Lucas Joni and Friends
Janda Lukin Campbell Soup
Lesya Lysyj Boston Beer
Heather Malenshek Land O’ Lakes
Lesly Marban Intuitive Surgical
Leslie Marcus Polen Capital
David Marine Coldwell Banker
Iván Markman Yahoo!
Ann McGarry Securian Financial Group
Lisa Miller Farmers of America
Leigh Moynihan Volvo
Christy Nagle CleanChoice Energy
Marcel Nahm Auntie Anne’s
Peter Neiman Amalgamated Bank
Christine O’Connell Cooper Tire & Rubber Company
Jennifer O’Donald Sallie Mae
Stacy Outlaw WAEPA
Emily Pachuta Invesco
Molly Pajauskas Elkay Manufacturing
Steve Pawl Glen Raven
Dinukshini Perera Boehringer Ingelheim
Michelle Puopolo Rockland Trust
Dan Robbins Roku
Bart Schaller Synchrony
Renae Scott JobsOhio
Kathy Seegebrecht UL
Kevin Sellers PING Identity
Manish Shrivastava PulteGroup
Mike Siegel St. Jude Children’s Research Hospital
Vijaya Singh Guy Carpenter & Company
Kellyn Smith Kenny AT&T
Heather Stewart General Motors
Mark Tarnuzzer Universal Music Group
Robert Tas TasGroup
Jayson Tipp Pokéworks
Marten Van Pelt Plante Moran
Donna Vieira Sallie Mae
Anna Villegas NI
Danielle Vona Bloomin’ Brands
Wendy Wahl Guardian Life Insurance
Mark Wakefield Ferrero USA
Connie Weaver Equitable
Christine Wegner Vollrath
Kristen Wevers UC Health
William White Walmart
Rob Whitney Univar Solutions
Dan Williams 3 Day Blinds
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