Data, Technology, and Measurement Working Team
Harness the true promise of data and technology.
To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.
MANDATES
1. Create a robust cross-platform media measurement system for advertising essential metrics.
2. Further the integration of Generative AI technologies in every aspect of marketing.
3. Optimize the performance of Marketing Technologies to better support and advance marketing goals.
ACTIONS
1. Transform the programmatic media supply chain
Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.
2. Future-proofing
Guidance for CMOs on what the future looks like and how we can get ahead of it.
3. Cross-platform media measurement system pilot underway.
4. Working sessions in progress.
CO-CHAIRS
RAJA RAJAMANNAR
Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard
GULEN BENGI
Lead Global Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking
TEAM LEADERS
Zena Arnold Chief Marketing Officer at Sephora
Ashley Burella Head of Strategy & Insights - LEGOLAND Resorts & Peppa Pig Theme Park, North America
Dave Edelman Senior Lecturer at Harvard Business School and Former Fortune 50 CMO
Sheila Holman Head of Marketing at United States Postal Service
Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis
Patrick O'Toole Chief Marketing Burger King - U.S. and Canada
Alison Payne Global Marketing Director (SVP) Zero Alcohol Beverages at Heineken
Shenan Reed Global Chief Media Officer at GM
Erika Serow
Partner and Chief Marketing Officer at Bain & Company
Alicia Tillman Chief Marketing Officer at Delta
DATA, TECHNOLOGY, AND MEASUREMENT TEAM MEMBERS
- Jana Adams, Touchstone Energy Cooperatives
- Raymond Ahn, PGIM Investments
- Jennifer Anaya, Ingram Micro
- Katrin Atienza, ShelterPoint Life Insurance Company
- Vincent Bahk, Fidelity Information Systems
- Matt Bell, Edgewell Personal Care Brands
- Jenifer Berman, Goldman Sachs
- Martha Boudreau, AARP
- Bill Brace, Signet Jewelers
- Andrea Brimmer,Ally
- Lorraine Buck, Feld Entertainment
- Maggie Burke, Meta
- Stephanie Buscemi, Confluent
- Quentin Butcher, Vietnam Veterans of America
- Jonnie Cahill, Heineken USA
- Denise Campbell, Novartis
- Stephen Cassell, Point 32 Health
- Diane Centeno, Turning Stone Resort Casino
- Andrew Chang, University of Chicago Medical Center
- Dustin Cohn, Goldman Sachs
- Ken Chaplin, City of Hope
- Jennifer Chase, SAS Institute
- Alex Craddock, BlackRock
- Janice Davidson, Pyfer Regent Seven Sease Cruises
- Suzy Deering, Industry Leader
- Alejandra Denda, The Federal Savings Bank
- Mathew Dodd, The Kantar Group
- Leesa Eichberger, Industry Leader
- Morgan Flatley, McDonald's
- Jennifer Fox, Kodak Alaris
- John Fredette, Consolidated Edison
- Diana Frost, Kraft Heinz
- Pallavi Garg, Takeda Oncology
- Alison Gensheimer, The Nielsen Company
- Kate Godbout, Scholl's Wellness Company
- Olivia Harting, Chevron
- Maria Hokanson, International Dairy Queen
- Amber Holm, Winnebego Industries
- Jason Horowitz, Mattel
- Nicolas Houssin, Mattel
- Adrienne Ingoldt, Pilot Company
- Alastair Ironside, Rockland Trust
- Doug Jensen, Estee Lauder
- Keith Johnson, Nutramax Laboratories
- Meghan Johnson, Mondelez International
- Ellen Junger, Helzberg Diamonds
- Piotr Jurjewicz, FIFCO USA
- Denise Karkos, Dick's Sporting Goods
- Melia Keller, Logix Federal Credit Union
- Steve Kennedy, Nestlé USA
- Joan Khoury, Oppenheimer
- Laura Knebusch, Georgia-Pacific
- Brent Korte, Ameritas
- Suzanne Kounkel, Deloitte
- Jocelyn Lincoln, Bayada Home Health Care
- Donna Lucas, Ioni and Friends
- Melissa Joye, Farmers Insurance
- Ellen Junger, Helzberg Diamonds
- Janda Lukin, Campbell Soup Company
- Megan Mahncke, Intermountain Helathcare
- Heather Malenshek, Land O'Lakes
- Lesly Marban, Intuitive Surgical
- David Marine, Coldwell Banker
- Caroline Masullo, Peapod Digital Labs
- Jess Matisz, Associated Materials
- Ann McGarry, Securian Financial Group
- Leigh Moynihan, Volvo Cars of North America
- Olivia Nadler, Tenet Healthcare
- Christy Nagel, CleanChoice Energy
- Marcel Nahm, Goddard Systems
- Alexander Ngo, Chubb Corporation
- Stacy Outlaw, WAEPA
- Emily Pachuta, Industry Leader
- Molly Pajauskas, Zurn Elkay Water Solutions
- Stephen Palacios, Bush Brothers & Company
- Steve Paul, Glen Raven
- Erin Pryor, First Horizon Bank
- Santhi Ramesh, Wells Enterprizes
- Jordan Rost, Roku
- Kara Rousseau, Walmart Connect
- Jonathan Sanchez, Analytic Partners
- Bart Schaller, Synchrony Financial
- Kathy Seegebrecht, UL Solutions
- Kevin Sellers, Ping Identity
- Manish Shrivastava, PulteGroup
- Kellyn Smith Kenny, AT&T
- Christine Snyder, BD Becton Dickinson
- Manos Spanos, Sunny Sky Products
- Zarina Stanford, Bazaarvoice
- Petra Stenecker, BabyBjörn
- Heather Stewart, General Motors
- Michelle Taite, MailChimp
- Robert Tas, McKinsey & Company
- Dara Treseder, Autodesk
- Marten Van Pelt, Plante Moran
- Shyam Venugopal, PepsiCo
- Donna Vieira, Sallie Mae
- Ana Villegas, AffiniPay
- Danielle Vona, Bloomin' Brands
- Smita Wadhawan, SimplePractice
- Connie Weaver, Equitable
- Christina Wegner, Vollrath
- Kristen Weavers, Industry Leader
- Tyler Whipple, American Family
- Rob Whitney, Univar Solutions
- Dan Williams, 3 Day Blinds
EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.
Connect with the 1,200 Chief Marketers of the Global CMO Growth Council to drive growth for your own organization, as well as regenerate global economic and societal growth.
ANA will use your details to send you the requested information and to stay in touch via email about the ANA Masters Circle. You can unsubscribe at any time. We encourage you to read our privacy and cookies policy.