2026 INITIATIVES
The Council reaffirmed inclusion and sustainability as enduring growth drivers, now embedded horizontally across all strategic pillars.
- In 2026, inclusive and sustainable marketing will be embedded horizontally across each of the Growth Council strategic pillars, with a central business operation fueling its continuous evolution.
- Evolve the foundation of inclusive marketing – meaning stronger, accurate representation grounded in a “SeeAll” philosophy.
- Acknowledge the business building capability of inclusive marketing investments – an empirically proven growth driver. Expand inclusive marketing as a business driver to optimize performance and close share gaps.
ACTIONS YOU CAN TAKE NOW
- STAY TUNED for announcements related to the newly formed ANA business practice – SeeALL Marketing Alliance (SAMA). The goal of this evolved inclusive marketing practice is to help brands improve their marketing by connecting with all consumers and unlocking new growth pathways.
ANA ALIGNMENT
The ANA Inclusive Marketing Practice
Mission: Set the agenda for inclusive marketing and transform it into a key brand and business growth driver, making brands matter to each and every consumer.
CO-CHAIRS
MARC PRITCHARD
Chief Brand Officer at P&G
JANE WAKELY
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods at PepsiCo
TEAM LEADERS
Paul Alexander Chief Marketing Officer at Boston University Questrom School of Business
Lisa Becket EVP, Global Marketing at Disney Parks, Resorts, and Experiences
Melissa Brotz Chief Marketing & Communications Officer at Abbott
Jose Gorbea Global Head of Brands, Agencies & Sustainability Innovation at HP Graphic Arts
Soyoung Kang
Chief Marketing Officer at eos Products
Antonio Lucio EVP and Chief Marketing and Corporate Affairs Officer at HP Inc.
SOCIETY AND SUSTIANABILITY TEAM MEMBERS
- Anna Bellamy, Shell Oil Products
- Tracey Burgoon, DAV
- Quentin Butcher, Vietnam Veterans of America
- Fiona Carter, Goldman Sachs
- Keith Clark, Mutual of Omaha
- Louise Clements, WorkJam
- Joe Cohen, AXIS
- Christina Cubeta, Scope3
- Mathilde Delhoume, LVMH
- Kristen Delphos, UL Research Institutes
- Tony Ezell, BD Becton Dickinson
- Kimberly Francis, Odele
- Nathan Friedman, Understood.org
- Julie Fussner, Culver Franchisng
- Dale Green, Mars
- Christine Guilfoyle, ANA Education Foundation
- Marie Gulin-Merle, Google
- Lisa Hake, Winmark Corporation
- Brian Hankin, Altium Packaging
- Jeremy Harper, Corewell Health
- Kyle Hoffman, Wellow
- Stephanie Horton, Google
- Courtney Killingsworth, Walmart
- Tom Kuhn, PGA Tour
- Carrie La Ferle, SMU - Temerlin Advertising Institute
- Rene Lassauzet, St. Jude's
- Jason Levine, PIM Brands
- Anita Liskey, CME Group
- Karen Lithgow, Goodwill South Florida
- Bernard Meza, UFCU
- Juliette Morris, New York Road Runners
- Shirley Mukerjea, PepsiCo
- Christy Nagle, CleanChoice Energy
- Lori Nitschke, TIAA
- Kellyanne Perez-Vera, Mastercard
- Nick Primola, ANA
- Heather Roff, L'Oréal
- Monica Rowe, Care USA
- Dave Schneider, Red Wing Shoe
- Dana Schwartz, Goldman Sachs
- Sherina Smith, American Family Insurance
- Jacqui Stephenson, Mars
- Pamela Von Lehmden, American Dental Association
- Russell Wager, Kia
- Samantha Walsh, ANA
- William White, Walmart
- Rob Whitney, Univar Solutions
- Kyra Whitten, Flex
- Deborah Yeh, Sephora
- David Zucker, Perdue Farms
EXERCISE YOUR PRIVILEGED CMO RESPONSIBILITY.
Connect with the 1,200 Chief Marketers of the Global CMO Growth Council to drive growth for your own organization, as well as regenerate global economic and societal growth.
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