Society and Sustainability Working Team

Force for Good. Force for Growth.

Use our collective reach and voice in advertising and media to eliminate bias and promote equality and inclusion, eliminate denigrating content, and build a more sustainable environment. Our reach and voice in advertising can address bias — not only in gender, but also for race, orientation, disabilities, and cultures — to eliminate stereotypes, promote conversations, influence attitudes, and change behavior. When the world is more equal, it leads to growth.

CLICK TO JOIN THE SOCIETY AND SUSTAINABILITY WORKING TEAM
MANDATES

1. Achieve equal representation in companies, agencies, and in the media and creative supply chain to better serve diverse customers, consumers, and clients.

2. Build systemic investment equality in the diverse-owned and targeted media and creative supply chain to drive growth among diverse customers, consumers, and clients.

3. Embed sustainable business practices into marketing and innovation to drive growth.

4. Unite the industry around a common sustainability agenda to enable reduction of emissions across the media and creative supply chain.

ACTIONS

1. Establish goals within your company, at your agencies, on production crews and media providers.

Communicate those goals clearly to your organization and to your partners. Ask HR for the data in your company. Ask your agencies, production crews and media partners for their data – if they can provide it. Participate in the annual ANA Diversity Scorecard to benchmark versus the marketing industry. Then, diagnose and act to improve results.

2. Drive supply chain equality to mirror local population: 50 percent gender/40 percent multicultural (U.S.) across brands, agencies, production crews, media, and suppliers.

Brands must audit themselves and external partners to identify diversity gaps and maintain transparent scoring against aggressive objectives in a way that becomes business as usual. Develop a diversity scorecard model: a “Scorecard for All” across marketing organizations (ANA), media (VAB), agencies (4A’s), and production (AICP), and publish aggregate results to hold ourselves accountable.

3. Achieve accurate portrayal.

All content – from ads to broadcast programs to digital channels – should accurately portray every person regardless of gender, race, ethnicity, sexual orientation, gender identity, ability, religion, socioeconomic status, body type or age.

4. Define standards of hateful content, and methods to measure incidence, prevalence, and adjacency.

Join the Global Alliance for Responsible Media (GARM) and hold media providers and platforms accountable. Adopt GARM’s Brand Safety Floor and Suitability Framework for brand safety standards and provide to your media teams, media agencies, media providers and digital platforms. Set clear expectations that those standards must be enforced. Ask platforms for data on your business, or run your own diagnostics, such as number and percent of hateful content that exists on each platform and how much is eliminated before it is seen.

5. Join the CMO Sustainability Accelerator.

In a new industry-wide collaboration led by ANA, Adweek, and Sustainable Brands, CMOs and sustainability leaders will come together in order to advance the growth agenda inside their organizations, supply chains and beyond. This Accelerator is built for marketing leaders at any stage in their sustainability journey – whether just starting out or further along – who want to learn, grow, connect and get inspired. To join, please email Meg Wubbenhorst at mwubbenhorst@ana.net or visit the HUB and click on “Get Involved”.

CO-CHAIRS
MARC PRITCHARD

Chief Brand Officer at P&G

JANE WAKELY

EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods at PepsiCo

TEAM LEADERS

Paul Alexander Chief Marketing Officer at Boston University Questrom School of Business

Lisa Becket EVP, Global Marketing at Disney Parks, Resorts, and Experiences

Chris Brandt Chief Brand Officer and Chief Marketing Officer at Chipotle Mexican Grill

Melissa Brotz Chief Marketing & Communications Officer at Abbott

Christy Cooper, Global Director of Industry Relations at Meta

Jose Gorbea Global Head of Brands, Agencies & Sustainability Innovation at HP Graphic Arts

Soyoung Kang

Chief Marketing Officer at eos Products

Josh Line Chief Brand Officer at Paramount

Stephen Loerke Chief Executive Officer at World Federation of Advertisers

Antonio Lucio EVP and Chief Marketing and Corporate Affairs Officer at HP Inc.

Sadie Thoma Director, US Ads Marketing at Google

William White Chief Marketing Officer at Walmart

SOCIETY AND SUSTIANABILITY TEAM MEMBERS
  • May Aboubakr, Chobani, Inc.
  • Iwona Alter, The Habit Restaurants, LLC
  • Edward Bell, Cathay Pacific Airlines
  • Linda Bethea, Danone North America
  • Linda Boff, General Electric Company
  • Boutros Boutros, Emirates Airlines
  • Lauren Boyman, KPMG LLP
  • Tracey Burgoon, DAV
  • Quentin Butcher, Vietnam Veterans of America, Inc.
  • Katherine Button Bell, Emerson White-Rodgers
  • Emily Callahan, St. Jude Children's Research Hospital, Inc. ALSAC
  • Fiona Carter, Goldman Sachs & Co.
  • Keith Clark, Mutual of Omaha Insurance Company
  • Louise Clements, WorkJam, Inc.
  • Joe Cohen, AXIS
  • Heidi Cooley, Crocs, Inc.
  • Heather Craft, Hotwire Global Communications
  • Elizabeth Deakin, Paralyzed Veterans of America
  • Anthony Del Vecchio, AutoNation, Inc.
  • Mathilde Delhoume, LVMH Holding Group
  • John Dillon, Denny's Corp.
  • Michelle Draper, Silicon Valley Bank
  • Tony Ezell, Becton Dickinson and Company
  • Michelle Froah, Educational Testing Service (ETS)
  • Julie Fussner, Culver Franchising System, Inc.
  • Ivan Gomez, World Vision U.S.
  • Ann Marie Gothard, Henry Schein, Inc.
  • Dale Green, Mars Inc.
  • Marie Gulin-Merle, Google
  • Lisa Hake, Great Clips, Inc.
  • Brian Hankin, Altium Packaging
  • Jeremy Harper, Corewell Health
  • Tariq Hassan, McDonald's USA, LLC
  • Ivan Heredia, National 4-H Council
  • Kyle Hoffman, Wellow
  • Evelyn Homs Medero, St. Jude Children's Research Hospital, Inc. ALSAC
  • Karl Kaiser, Boys & Girls Clubs of America
  • Michiko Kelley, Dexcom
  • Kim Kitchings, Cotton Incorporated
  • Tom Kuhn, PGA TOUR, Inc.
  • Carrie La Ferle, SMU - Temerlin Advertising Institute
  • Jason Levine, Whisps
  • Anita Liskey, CME Group Inc.
  • Timothy Mapes, Delta Air Lines, Inc.
  • Jennifer Mathissen, CURO
  • Shaunte Mears-Watkins, Advanced Cosmetics Skin Group
  • Kevin Miller, The Fresh Market
  • Alexandra Morehouse, Banner Health
  • Christy Nagle, CleanChoice Energy
  • Lori Nitschke, TIAA
  • Adam Petrick, SharkNinja Operating LLC
  • Jennifer Polk, Feeding America
  • Gina Proia, CIT Group, Inc.
  • Geoff Proud, Major League Baseball
  • Raj Pudipeddi, Align Technology, Inc.
  • Scott Reed, Meta
  • Justin Reinke, Beko Home Appliances
  • Heather Roff, Maybelline, Inc.
  • Maureen Schimmel, Realtor.com
  • Dave Schneider, Red Wing Shoe Co.
  • Chip Schuman, Sargento Cheese Inc.
  • Eric Schwartz, The Clorox Company
  • Chris Sedlacek, Canon U.S.A., Inc.
  • Sherina Smith, American Family Insurance
  • Jacqui Stephenson, Mars Inc.
  • Cara Sylvester, Target Corporation
  • Marisa Thalberg, SeaWorld Parks and Entertainment
  • James Thompson, Heineken USA, Inc.
  • Dan Thunberg, Watts Water Technologies
  • Karin Timpone, Major League Baseball
  • Pamela Von Lehmden, American Dental Association
  • Russell Wager, Kia America
  • Jane Wakely, Pepsi-Cola North America
  • Tracy Ward, Prologis, Inc.
  • Rob Whitney, Univar Solutions
  • Kyra Whitten, Flex
  • Rodnell Workman, New York Road Runners
  • Deborah Yeh, Sephora USA, Inc.

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