Global Growth Priority
Resources
THE WORK STARTS NOW.
This page provides you with everything you need to take specific actions today to accelerate your progress. To assist you, we are also scheduling one-on-one Executive Briefs for Growth Council CMOs. These thirty-minute action planning sessions will ensure that you are connected to the work-streams and resources that best align with your organization's growth priorities.
DELEGATE RECAP
Global CMO Growth Council CIO+CMO Executive Forum
February 25, 2026 | London
The Global Growth Council convened marketing leaders to help advance the Council’s efforts to define the enterprise standard for AI adoption. AI is now core infrastructure for competitive advantage, operating model transformation, and leadership accountability. Alignment between CMO and CIO is foundational to scalable, responsible growth. AI’s potential to drive productivity and creativity is matched by material risks across talent, trust, and governance.
Beyond the Prompt Scaling AI from Efficiency Win to Enterprise Value Engine
This document outlines the strategic imperatives for marketing leaders to scale AI from tactical efficiency gains to enterprise-wide value creation, based on extensive interviews and survey insights from CMOs and senior marketing leaders around the world. The CMO’s role is evolving into a “Chief Orchestrator” — responsible not just for deploying AI, but for ensuring trust, governance, data integrity, talent readiness, and decision-quality that drive sustainable growth
DELEGATE RECAP
2025 Global CMO Growth Summit
Growth Council delegates came to Orlando to share progress and align across strategic pillars. At the center of our agenda: AI implications across the Council's strategic pillars. Delegates discussed new initiatives led by the Growth Council’s working teams along with our knowledge partners at Infosys Aster, PwC, and LinkedIn. These initiatives will focus on the role of AI in Brand Building & Creativity, Media, Data & Technology, Talent Development, Inclusive & Sustainable Marketing, B2B, and Small to Mid-Sized Companies.
DELEGATE REPORT
2025 Global CMO Growth Council Leadership Assembly | Cannes
At the 2025 Global CMO Growth Council Leadership Assembly in Cannes, marketing leaders united around the urgent need to address both the promise and risks of AI. Key concerns included talent, trust, and accountability. The Council emphasized the need for intentional, measurable, and coordinated action — especially in response to regulatory pressure, fragmented creative impact, and the need for ethical standards. As with past efforts on brand safety and media transparency, the focus must now shift to AI governance, responsible impact, and future-ready talent. The opportunity is great — but so is the responsibility.
