Global Growth Priority
Resources
THE WORK STARTS NOW.
This page provides you with everything you need to take specific actions today to accelerate your progress. To assist you, we are also scheduling one-on-one Delegate Action Planning Sessions with each of CMO who attended the Summit. These thirty-minute kick-off sessions will ensure that you are connected to the work-streams and resources that best align with your growth priorities.
EXECUTIVE SUMMARY
2024 Global CMO Growth Summit
This year’s Summit once again brought the industry’s leadership community of CMOs together as a force for action. As the head of your organization’s marketing function, it is your responsibility to guide your company through the challenging marketing environment ahead. Global CMO Growth Council resources and initiatives will enable you to take the action you need to drive economic growth and advance societal good.
OFFICIAL POSITION ON AI
As leaders of brands, we owe it to our companies and the consumers we serve to adopt AI principles that reflect the values of our brands and society.
As we integrate generative AI technology into our business practices, we will be guided by a set of principles that fosters innovation and promotes accountability.
