THE 2020

GLOBAL CMO GROWTH SUMMIT ON MARKETING LEADERSHIP

Over 350 CMOs from around the world mobilized to accelerate economic growth and advance societal good.

ARE YOU ONE OF THEM?

TURNING LEADERSHIP INTO ACTION

Collectively, the chief marketers and leaders at the Summit committed to immediate actions to achieve the following outcomes:

1. OPTIMIZE THE DIGITAL MEDIA SUPPLY CHAIN

Return $10 billion in savings back into working investments that drive growth. They will do so by each taking specific measures to streamline their digital media supply chains. These actions will reduce financial inefficiency and risk exposure for their brands and consumers.

2. BRANDS FOR HUMANS (B4H)

Revolutionize the role of marketing as B4H (Brands for Humans) along with a universal measure for the financial value of a brand that will be adopted globally among both corporations and academia.

3. DIVERSE TALENT PIPELINE

Establish a robust and reliable talent pipeline that is a diverse and inclusive reflection of the marketplace, locally and globally.

4. DATA AND TECHNOLOGY OPTIMIZATION

Derive full performance potential from the massive investments in data and technology by bringing their marketing organizations up to a best practice-level of readiness as related to company capabilities, culture, and operational agility.

5. EQUALITY AND INCLUSION

Use marketing to promote equality and inclusion to achieve a better world for humanity and more growth and value for business.

  • Achieve equal representation in the media and creative supply chain.
  • Eliminate systemic investment inequalities in the media and creative supply chain.
  • Eliminate bias and racism by accurately portraying all humanity in advertising, content and media.
  • Eliminate hateful and harmful content online

6. CROSS-PLATFORM MEASURE

Create an industry-wide solution for cross-platform measurement that will allow brands to reach full potential from media investments in a transparent and efficient way, in a secure environment.

7. MEDIA ECOSYSTEM

Overhaul our media ecosystem. Makeover the upfront process, align on KPIs, drive transparency in cross-media measurement, self-regulate commercial load, and ensure diversity, equality, and inclusion on all levels of the ecosystem.

Turning this moment into a movement

The Global CMO Growth Council, established by Cannes Lions and the ANA in 2018, mobilized the largest ever group of CMOs from around the world on October 19, 2020 - for one purpose: to use our combined influence to enact positive and sweeping systemic changes throughout our industry, and as a result, on society.

With “Driving Growth” at its core, the Summit was led by Marc Pritchard, chief brand officer at Procter & Gamble. Over 350 CMO delegates represented thousands of the world’s top brands, combining for over half of all global advertising and media spending. Together, they adopted a common strategic plan supported by operational business systems that will support ongoing efforts to drive growth and good.

Exercise your PRIVILEGED responsibility as a CMO.

Hundreds of CMOs from around the world gathered on October 19 to take collective actions that will restart the economy and positively affect society.

IMPLICATIONS

These actions will launch new policies, practices, decisions, and strategies that will address industry-wide shortfalls in business performance.

YOUR RESPONSIBILITY

As the head of your organization’s marketing function, you have a priviledged responsibility to ensure that your brand, and your business fully participate in the industry-wide mandates established by the Global CMO Growth Council to accelerate economic growth and societal good.

ACTION REQUIRED

Join with the global CMO community in driving change. Together, as a global community of chief marketers, we will use our collective clout in the business community to turn this international moment of reckoning into an organized movement that will accelerate enduring economic and societal growth.