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THE 2021 GLOBAL CMO GROWTH COUNCIL SUMMIT


1200 CMOs. 4 Priorities. 1 Goal.


Drive Business Growth for Good.


There is nothing else like it in the world today. Join us. And turn your leadership into action.

TURNING LEADERSHIP INTO ACTION

Collectively, the chief marketers and leaders of the Global CMO Growth Council are committed to immediate actions to achieve the following outcomes:

1. OPTIMIZE THE DIGITAL MEDIA SUPPLY CHAIN

Return $10 billion in savings back into working investments that drive growth. They will do so by each taking specific measures to streamline their digital media supply chains. These actions will reduce financial inefficiency and risk exposure for their brands and consumers.

2. BRANDS FOR HUMANS (B4H)

Revolutionize the role of marketing as B4H (Brands for Humans) along with a universal measure for the financial value of a brand that will be adopted globally among both corporations and academia.

3. DIVERSE TALENT PIPELINE

Establish a robust and reliable talent pipeline that is a diverse and inclusive reflection of the marketplace, locally and globally.

4. DATA AND TECHNOLOGY OPTIMIZATION

Derive full performance potential from the massive investments in data and technology by bringing their marketing organizations up to a best practice-level of readiness as related to company capabilities, culture, and operational agility.

5. EQUALITY AND INCLUSION

Use marketing to promote equality and inclusion to achieve a better world for humanity and more growth and value for business.

  • Achieve equal representation in the media and creative supply chain.
  • Eliminate systemic investment inequalities in the media and creative supply chain.
  • Eliminate bias and racism by accurately portraying all humanity in advertising, content and media.
  • Eliminate hateful and harmful content online

6. CROSS-PLATFORM MEASURE

Create an industry-wide solution for cross-platform measurement that will allow brands to reach full potential from media investments in a transparent and efficient way, in a secure environment.

7. MEDIA ECOSYSTEM

Overhaul our media ecosystem. Makeover the upfront process, align on KPIs, drive transparency in cross-media measurement, self-regulate commercial load, and ensure diversity, equality, and inclusion on all levels of the ecosystem.

Q1 2021

Progress Report

Since the Global Growth Summit held in October 2020, the collective CMOs of the Growth Council have made substantial progress towards achieving the growth mandates we prioritized together. You can review a summary of our recent accomplishments and preview our key events and initiatives for the year ahead in the Q1 2021 PROGRESS REPORT.

Turning this moment into a movement

The Global CMO Growth Council, established by Cannes Lions and the ANA in 2018, mobilized the largest ever group of CMOs from around the world for last year's Summit. And, this year's Summit promises to be even bigger. Focused on one unifying goal: to use our combined influence to enact positive and sweeping systemic changes throughout our industry, and as a result, on society.

With “Driving Growth” at its core, the 2021 Summit will be led by Marc Pritchard, chief brand officer at Procter & Gamble. We anticipate over 350 CMO delegates representing thousands of the world’s top brands, combining for over half of all global advertising and media spending to participate thisyear. Together, we will adopt a common strategic plan supported by operational business systems that will drive ongoing efforts that will lead to growth and good.

Exercise your PRIVILEGED responsibility as a CMO at the 2021 Global CMO Growth Summit.

Hundreds of CMOs from around the world will gather once again this Fall, to take collective actions that will restart the economy and positively affect society.

IMPLICATIONS

These actions will launch new policies, practices, decisions, and strategies that will address industry-wide shortfalls in business performance.

YOUR RESPONSIBILITY

As the head of your organization’s marketing function, you have a priviledged responsibility to ensure that your brand, and your business fully participate in the industry-wide mandates established by the Global CMO Growth Council to accelerate economic growth and societal good.

ACTION REQUIRED

Join with the global CMO community in driving change. Together, as a global community of chief marketers, we will use our collective clout in the business community to turn this international moment of reckoning into an organized movement that will accelerate enduring economic and societal growth.