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THE 2021 GLOBAL CMO GROWTH COUNCIL SUMMIT


1200 CMOs. 4 Priorities. 1 Goal.


Drive Business Growth for Good.


There is nothing else like it in the world today. Join us. And turn your leadership into action.

ATTENTION

Global CMO Delegates

JOIN CMO DELEGATES REPRESENTING THEIR BRANDS AT THE ANA GLOBAL CMO GROWTH SUMMIT ON DECEMBER 13, 2021.

Last year, during the ANA Global CMO Growth Summit, over three hundred chief marketers from around the world agreed to advance a set of ambitious leadership initiatives across four strategic growth platforms. Since then, we have made substantial progress. And now, the goals that we committed to last October are within our reach.

As the head of your organization’s marketing function, you are your company’s sole delegate for the ANA Global CMO Growth Council. And you are invited to join this year’s assembly of chief marketers and business leaders at the 2021 Global CMO Growth Summit.

During the Summit, the global community of CMOs will make decisions and commit to the actions that will accelerate economic and societal growth in ways that benefit their brands, economic growth, and societal good.

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PRELIMINARY SUMMIT AGENDA

(Subject to Change.)

DELEGATE

ACTION PLAN

DELEGATE

ACTION PLAN

9:00 AM - 10:00 AM | Pre-Summit - Special Session of the CMO Exchange 10:00 AM - 10:30 AM | Kick-off and Keynote 10:30 AM - 11:20 AM | Society and Sustainability 11:20 AM - 12:10 PM | Brand, Creativity, and Media 12:10 PM - 12:30 PM | Break 12:30 PM - 1:20 PM | Talent and Marketing Organization 1:20 PM - 1:40 PM | Small to Mid-Sized Company 1:40 PM - 2:00 PM | B2B4H 2:00 PM - 2:50 PM | Data, Technology, and Measurement 2:50 PM - 3:00 PM | Wrap-up and Next Steps

The Summit Agenda revolves around the initiatives of Growth Council Working Teams. This document provides you with an overview of the Priority Working Teams and their leaders.

At your request, we are scheduling one-on-one briefing sessions to prepare in advance so that we can ensure the interests of your organization and its stakeholders are represented in the agenda.

TURNING LEADERSHIP INTO ACTION

Collectively, the chief marketers and leaders of the Global CMO Growth Council are committed to immediate actions to achieve the following outcomes:

1. OPTIMIZE THE DIGITAL MEDIA SUPPLY CHAIN

Return $10 billion in savings back into working investments that drive growth. They will do so by each taking specific measures to streamline their digital media supply chains. These actions will reduce financial inefficiency and risk exposure for their brands and consumers.

2. BRANDS FOR HUMANS (B4H)

Revolutionize the role of marketing as B4H (Brands for Humans) along with a universal measure for the financial value of a brand that will be adopted globally among both corporations and academia.

3. DIVERSE TALENT PIPELINE

Establish a robust and reliable talent pipeline that is a diverse and inclusive reflection of the marketplace, locally and globally.

4. DATA AND TECHNOLOGY OPTIMIZATION

Derive full performance potential from the massive investments in data and technology by bringing their marketing organizations up to a best practice-level of readiness as related to company capabilities, culture, and operational agility.

5. EQUALITY AND INCLUSION

Use marketing to promote equality and inclusion to achieve a better world for humanity and more growth and value for business.

  • Achieve equal representation in the media and creative supply chain.
  • Eliminate systemic investment inequalities in the media and creative supply chain.
  • Eliminate bias and racism by accurately portraying all humanity in advertising, content and media.
  • Eliminate hateful and harmful content online

6. CROSS-PLATFORM MEASURE

Create an industry-wide solution for cross-platform measurement that will allow brands to reach full potential from media investments in a transparent and efficient way, in a secure environment.

7. MEDIA ECOSYSTEM

Overhaul our media ecosystem. Makeover the upfront process, align on KPIs, drive transparency in cross-media measurement, self-regulate commercial load, and ensure diversity, equality, and inclusion on all levels of the ecosystem.

Exercise your PRIVILEGED responsibility as a CMO at the 2021 Global CMO Growth Summit.

Hundreds of CMOs from around the world will gather once again this Fall, to take collective actions that will restart the economy and positively affect society.

IMPLICATIONS

These actions will launch new policies, practices, decisions, and strategies that will address industry-wide shortfalls in business performance.

YOUR RESPONSIBILITY

As the head of your organization’s marketing function, you have a priviledged responsibility to ensure that your brand, and your business fully participate in the industry-wide mandates established by the Global CMO Growth Council to accelerate economic growth and societal good.

ACTION REQUIRED

Join with the global CMO community in driving change. Together, as a global community of chief marketers, we will use our collective clout in the business community to turn this international moment of reckoning into an organized movement that will accelerate enduring economic and societal growth.