Talent and Marketing Organization Working Team

Foster Modern Marketing’s Talent.

Achieve true diversity and inclusion throughout marketing’s talent pool. Develop the new talent and organizational workflows to drive peak performance across the existing marketing talent pool as well as attract a new generation of marketers.

MANDATES

1. Achieve true diversity and inclusion in our organizations.

2. Attract the very best talent to the marketing industry.

3. Transform the capabilities and organizational models to support modern marketing.

4. Develop CMOs to drive more growth.

ACTIONS

1. Develop internal talent.

Deliberately and with intention, develop a framework for acquiring, advancing and retaining talent within their own organizations.

2. Build the talent pipeline.

Build the talent pipeline by connecting business and academia.

3. Make stronger connections between CMOs and academia.

Address gaps in academic marketing curriculum to inspire students and attract them to a marketing career. Consider offering CMOs as speakers for the 4 Growth Priorities.

4. Facilitate CMOs ability to learn from SMEs outside of their own companies.

Potential topics would not be purely marketing, but related/ tangential skills and knowledge such as Story Telling, Data Analytics, etc. Create peer-to-peer learning exchanges.

CO-CHAIRS
JULIA GOLDIN

Global Chief Product and Marketing Officer at the LEGO Group

ELIZABETH RUTLEDGE

CMO at American Express

TEAM LEADERS

Lynn Blashford Chief Marketing Officer at White Castle

Jennifer Breithaupt Industry Leader

Mauricio Ferreira Chief Marketing Officer, Latin America & Caribbean at Microsoft

Neil Golden Lecturer Northwestern University Former CMO

Jennifer Halloran Head of Marketing and Brand at MassMutual

Alicia Hatch Chief Marketing Officer at Deloitte Consulting

Rahul Malhotra Head of Brand Strategy and Stewardship at Shell

Doug Martin Chief Brand and Disruptive Growth Officer at General Mills

Patrick McLean CMO at ecoATM Gazelle

Sarah Personette VP, Global Client Solutions at Twitter

Andrea Sengara Head of Marketing, U.S. at Campari Group

TEAM MEMBERS

Trever Ackerman Fitness Connection

Madhur Aggarwal Pluralsight

William Beck Anthem

Edward Bell Cathay Pacific Airlines

Todd Brezler Mitsubishi Power

Kevin Briody Center for Creative Leadership

Daniel Cenzano Munich Reinsurance America

Christina Clarke Raising Cane’s Chicken Fingers

John Cosley Microsoft Corporation

Matt Crum Meyenberg Goat Milk

Kristy Cunningham Bright Horizons Family Solutions

Peter Debenedictus Microsoft Corporation

Mathilde Delhoume LVMH

Michael Diamond New York University

Jennifer Dionne Bath Fitter

Esi Eggleston Bracey Unilever

Dori Fern Bath Fitter

Stephanie Gallo E&J Gallo Winery

John Galloway Godiva Chocolatier

Amy Gath Formica Corporation

George Hammer Tripadvisor

Deborah Hannah Shoe Carnival

Shelley Haus ULTA Beauty

Jabari Hearn Westbrook Media

Lara James Facing History Ourselves

Jessica Joffe Cabinetworks Group

Gerald Johnson II American Heart Association

Hillary Law JSC Federal Credit Union

Matt Lindner American Water Resources

Eileen Loustau Chevron Federal Credit Union

Avi Mannis Hawaiian Airlines

Iván Markman Yahoo!

Tom Marriott Deloitte Consulting

Mickey Mericle Leslie’s Pool Supplies

Chris Moloney Chameleon Collective

Jim Motos Rich Products

Alan Numsuwan FTI Consulting

Erika Orris University of Maryland Global Campus

Chris Osner-Hackett Sanofi

Stephen Palacios Bush Brothers

Lynn Pina GeoBlue

Karen Redfern Go RVing

Jennifer Rooney Black Glass CMO House

Hernando Ruiz-Jimenez New York Presbyterian Hospital

Sydney Seiger TXU Energy Retail Company

Andrea Sengara Campari America

Sabrina Sexton Arthritis Foundation

Nancy Sherr CUNA Mutual

Kate Sibbern Avenue5 Residential

Craig Stacey Construct Marketing

Jim Stadler First Midwest Bank

Amanda Steward Athene USA

Rafael Sulit Anterix

Audrey Trevino University of Texas MD Anderson Cancer Center

Mark Wakefield Ferrero USA

Keli Walbert Horizon Therapeutics

Karen Walker Intel

Nicole Watson Crown Laboratories

Xiomara Wiley Universal Orlando Resort

Deborah Yeh Sephora

Charlene Zappa The J.M. Smucker Company

Ronalee Zarate-Bayani Growth Catalyst

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