Talent and Marketing Organization Working Team
Foster Modern Marketing’s Talent.
Achieve true diversity and inclusion throughout marketing’s talent pool. Develop the new talent and organizational workflows to drive peak performance across the existing marketing talent pool as well as attract a new generation of marketers.
MANDATES
1. Achieve true diversity and inclusion in our organizations.
2. Attract the very best talent to the marketing industry.
3. Transform the capabilities and organizational models to support modern marketing.
4. Develop CMOs to drive more growth.
ACTIONS
1. Develop internal talent.
Deliberately and with intention, develop a framework for acquiring, advancing and retaining talent within their own organizations.
2. Build the talent pipeline.
Build the talent pipeline by connecting business and academia.
3. Make stronger connections between CMOs and academia.
Address gaps in academic marketing curriculum to inspire students and attract them to a marketing career. Consider offering CMOs as speakers for the 4 Growth Priorities.
4. Facilitate CMOs ability to learn from SMEs outside of their own companies.
Potential topics would not be purely marketing, but related/ tangential skills and knowledge such as Story Telling, Data Analytics, etc. Create peer-to-peer learning exchanges.
CO-CHAIRS
JULIA GOLDIN
Global Chief Product and Marketing Officer at the LEGO Group
ELIZABETH RUTLEDGE
CMO at American Express
TEAM LEADERS
Lynn Blashford Chief Marketing Officer at White Castle
Douwe Bergsma CMO at Piedmont Healthcare
Jennifer Breithaupt Industry Leader
Mauricio Ferreira General Director for Microsoft Business Applications in Latin America at Microsoft
Neil Golden Lecturer Northwestern University Former CMO at McDonald's
Jennifer Halloran Head of Marketing and Brand at MassMutual
Rahul Malhotra Head of Brand Strategy and Stewardship at Shell
Doug Martin Chief Brand and Disruptive Growth Officer at General Mills
Patrick McLean Former CMO at ecoATM Gazelle
Sarah Personette Former Chief Customer Officer at Twitter
Andrea Sengara Head of Marketing, U.S. at Campari Group
TEAM MEMBERS
Trever Ackerman Fitness Connection
Madhur Aggarwal Pluralsight
William Beck Anthem
Edward Bell Cathay Pacific Airlines
Todd Brezler Mitsubishi Power
Kevin Briody Center for Creative Leadership
Daniel Cenzano Munich Reinsurance America
Christina Clarke Raising Cane’s Chicken Fingers
John Cosley Microsoft Corporation
Matt Crum Meyenberg Goat Milk
Kristy Cunningham Bright Horizons Family Solutions
Peter Debenedictus Microsoft Corporation
Mathilde Delhoume LVMH
Michael Diamond New York University
Jennifer Dionne Bath Fitter
Esi Eggleston Bracey Unilever
Dori Fern Bath Fitter
Stephanie Gallo E&J Gallo Winery
John Galloway Godiva Chocolatier
Amy Gath Formica Corporation
George Hammer Tripadvisor
Deborah Hannah Shoe Carnival
Shelley Haus ULTA Beauty
Jabari Hearn Westbrook Media
Lara James Facing History Ourselves
Jessica Joffe Cabinetworks Group
Gerald Johnson II American Heart Association
Hillary Law JSC Federal Credit Union
Matt Lindner American Water Resources
Kelly Lohr
Orangetheory Fitness
Eileen Loustau Chevron Federal Credit Union
Avi Mannis Hawaiian Airlines
Iván Markman Yahoo!
Tom Marriott Deloitte Consulting
Mickey Mericle Leslie’s Pool Supplies
Chris Moloney Chameleon Collective
Jim Motos Rich Products
Alan Numsuwan FTI Consulting
Erika Orris University of Maryland Global Campus
Chris Osner-Hackett Sanofi
Stephen Palacios Bush Brothers
Lynn Pina GeoBlue
Karen Redfern Go RVing
Jennifer Rooney Black Glass CMO House
Hernando Ruiz-Jimenez New York Presbyterian Hospital
Sydney Seiger TXU Energy Retail Company
Andrea Sengara Campari America
Sabrina Sexton Arthritis Foundation
Nancy Sherr CUNA Mutual
Kate Sibbern Avenue5 Residential
Craig Stacey Construct Marketing
Jim Stadler First Midwest Bank
Amanda Steward Athene USA
Rafael Sulit Anterix
Audrey Trevino University of Texas MD Anderson Cancer Center
Mark Wakefield Ferrero USA
Keli Walbert Horizon Therapeutics
Karen Walker Intel
Nicole Watson Crown Laboratories
Xiomara Wiley Universal Orlando Resort
Deborah Yeh Sephora
Charlene Zappa The J.M. Smucker Company
Ronalee Zarate-Bayani Growth Catalyst
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