The first cross-industry leadership summit designed to produce durable, transformative frameworks.
DAY ONE: Monday, October 19
Growth Council Leadership Assembly (Closed-Door, Invitation-Only)
CMO Leadership Assembly
Private gathering of CMOs from top brands, convened to shape the strategic direction of the Global CMO Growth Council.
- Strategic Alignment at the Highest Level: CMOs come together in a private forum to set shared priorities and direct the Council's agenda — real influence over where collective resources and focus are headed next.
- Focused Working Delegations: Delegates from each of the Growth Council's Working Teams share progress on the highest-priority initiatives – CMO-led, open floor discussion, peer review, Q&A.
- Inspiration from Global Business Leaders — Sharp, high-impact talks from world-class business leaders — concentrated bursts of insight designed to challenge thinking and spark bold strategy.
This is where the industry's most influential CMOs convene — not to attend a conference, but to shape one of the most important agendas in global marketing.
DAY TWO: Tuesday, October 20
Cross-Industry Leadership Summit (Closed-Door, Invitation-Only)
Industry Masters Plenary
CMOs and invited stakeholders address top priorities and agree on industry-wide commitments to accelerate growth for the year ahead.
Where Day One's priorities become industry-wide commitments. CMOs step onto a larger stage alongside the stakeholders who can turn strategy into standard practice.
- CMO-Led Initiative Presentations — CMOs present the Council's prioritized initiatives directly to the full plenary — setting the agenda.
- Curated Stakeholder Action Exchanges — Structured, high-stakes dialogue where every party at the table commits to specific actions and outcomes — no ambiguity.
- Formation of Lasting Structures — Initiatives are institutionalized through durable task forces, standards bodies, or governance entities built to outlast the room.
- ANA Stewardship — The ANA provides ongoing stewardship, ensuring solutions are formalized and carried forward industry-wide.
This is the moment marketing leadership converts vision into infrastructure — where CMOs don't just discuss the future of the industry, they build it.
Tuesday, October 20 - Friday, October 23
ANA Masters of Marketing (for you, your teams, your agencies, and your partners)
Catalyzing Growth
The Global Stage for What the Growth Council Started.
The Leadership Assembly set the priorities. The Industry Masters Plenary turned them into commitments, task forces, and standards. Now, the Masters of Marketing Conference is where that work reaches the rest of the industry.
- The strategies you helped define now reach the industry that has to execute them. Bring the initiatives forward. See who's ready to build alongside you.
- Your team should be in the room for this part. The Assembly and Plenary were built for CMO-level alignment. Masters of Marketing is where those priorities get operationalized — and that's a team sport. The people who'll carry this work forward all year should hear it firsthand, not secondhand.
- Candid perspectives, hard-won lessons, and real strategy — shared directly by the executives responsible for them, in front of the broader community that will be shaped by the decisions made in the two days before.
The Assembly and Plenary moved the industry's agenda forward. Masters of Marketing is where it becomes everyone's agenda.
One Industry. One Agenda.
Drive Growth.
Each year, since 2018, the ANA and the Global CMO Growth Council have convened CMOs from around the world in Orlando to ensure that the industry's growth agenda reflects the priorities of marketers worldwide.
Over this past year, the Council has made significant progress in the areas of AI, creative effectiveness, inclusive and sustainable marketing, and cross-media measurement.
This year brings together CMO Delegates — alongside invited leaders from the 4As, the IAB, leading global agency networks, media platforms, and creators and influencers.
The purpose is singular: move from dialogue to commitment, and from commitment to measurable industry progress.
During this year’s Summit, we will focus on how CMOs can adopt Growth Council best practices to accelerate their business growth strategies for 2027.
The future of growth is not a given. It's a decision.
Let’s make it—together.