THE ANA GLOBAL CMO GROWTH COUNCIL
The industry’s most influential community of leaders driving the leadership agenda.
THE GROWTH COUNCIL LEADERSHIP TEAM
Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.
CEO & Vice-Chairman at Shell Brands International AG
NORMAN DE GREVE
Global Chief Marketing Office at GM
Chief Product and Marketing Officer at LEGO Group
Global Chief Marketing Officer at AB InBev
Chief Brand Officer at P&G
Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard
Chief Marketing Officer at Haleon
Chief Marketing Officer at American Express
BRAND, CREATIVITY, AND MEDIA
Driving More Humanized Brand Experiences.
The craft of marketing and its connection to innovative experiences and media must remain true to the purpose of the brands we serve. Shifting from B2B and B2C to B4H (Brands for Humans) and leveraging the media land-scape more effectively to build the foundation for long term business growth is the goal of this Working Team.
DATA, TECHNOLOGY, AND MEASUREMENT
Harnessing the True Power of Data and Technology.
To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. The challenge of mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem is the focus of this Working Team.
TALENT AND MARKETING ORGANIZATION
Fostering Modern Marketing’s Talent.
Cultivating the extraordinary potential that lies largely untapped in our industry requires CMOs to achieve true diversity and inclusion throughout the entire talent pool. Developing new talent and organizational workflows that enable peak performance as well as attracting a new generation of marketers is the mission of this Working Team.
SOCIETY AND SUSTAINABILITY
Force for Good. Force for Growth.
We need to our collective advertising and media reach and voice to eliminate bias, promote equality and inclusion, abolish hateful content, and build a more sustainable world. Eliminating stereotypes in gender, race, orientation, ability, and cultural bias, and influencing a sustainable marketing ecosystem is the goal of this Working Team.
Business to Business for Humans.
B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.
THE GROWTH COUNCIL TEAM AT ANA
Group Executive Vice President, Global CMO Growth Council at ANA
Senior Vice President, Global Program Leader at ANA
- Brand, Creativity, and Media
Vice President, Sustainability Collective at ANA
- Sustainability and DEIB