THE ANA GLOBAL CMO GROWTH COUNCIL
The industry’s most influential community of leaders driving the leadership agenda.
THE GROWTH COUNCIL LEADERSHIP TEAM
Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.
DEAN ARAGON
CEO & Vice-Chairman at Shell Brands International AG
RENATA FERRAIOLA
Chief Executive Officer & SVP at SC Johnson Lifestyle Brands
JULIA GOLDIN
Chief Product and Marketing Officer at LEGO Group
MARCEL MARCONDES
Global Chief Marketing Officer at AB InBev
MARC PRITCHARD
Chief Brand Officer at P&G
RAJA RAJAMANNAR
Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard
TAMARA ROGERS
Chief Marketing Officer at Haleon
ELIZABETH RUTLEDGE
Chief Marketing Officer at American Express
JANE WAKELY
Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo
ANGELA ZEPEDA
Chief Marketing Officer at Hyundai
THE GROWTH COUNCIL WORKING TEAMS
Organized around six priority areas, Working Teams share a common commitment to transforming marketing.
BRAND, CREATIVITY, AND MEDIA
Driving More Humanized Brand Experiences.
The craft of marketing and its connection to innovative experiences and media must remain true to the purpose of the brands we serve. Shifting from B2B and B2C to B4H (Brands for Humans) and leveraging the media land-scape more effectively to build the foundation for long term business growth is the goal of this Working Team.
DATA, TECHNOLOGY, AND MEASUREMENT
Harnessing the True Power of Data and Technology.
To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. The challenge of mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem is the focus of this Working Team.
TALENT AND MARKETING ORGANIZATION
Fostering Modern Marketing’s Talent.
Cultivating the extraordinary potential that lies largely untapped in our industry requires CMOs to achieve true diversity and inclusion throughout the entire talent pool. Developing new talent and organizational workflows that enable peak performance as well as attracting a new generation of marketers is the mission of this Working Team.
SOCIETY AND SUSTAINABILITY
Force for Good. Force for Growth.
We need to our collective advertising and media reach and voice to eliminate bias, promote equality and inclusion, abolish hateful content, and build a more sustainable world. Eliminating stereotypes in gender, race, orientation, ability, and cultural bias, and influencing a sustainable marketing ecosystem is the goal of this Working Team.
B2B4H
Business to Business for Humans.
B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.
THE GROWTH COUNCIL TEAM AT ANA
NICK PRIMOLA
Group Executive Vice President, Global CMO Growth Council at ANA
NOËLLE BODDEWYN
Manager, Global CMO Growth Council at ANA
ANN BAIRD
Senior Vice President, Global Program Leader at ANA
Group Leader:
- Brand, Creativity, and Media
- Small to Mid-Sized Companies
LIZ KNEEBONE
Vice President, Sustainability Collective at ANA
Group Leader:
- Sustainability and DEIB
