THE ANA GLOBAL CMO GROWTH COUNCIL

The only global leadership body to drive the marketing agenda.

ABOUT US

The Growth Council convenes the only global leadership body to drive the growth agenda for marketers and to prioritize collective action for the industry.

OUR AGENDA

The Growth Council guides the development of operational business systems organized around the 12-Point ANA Industry Growth Agenda.

YOUR ROLE

As the head of your organization's marketing function you have a responsibility to understand the complex issues of our time and navigate them.

YOUR NEXT MOVE

CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters.

THE GROWTH COUNCIL LEADERSHIP TEAM

Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.

DEAN ARAGON

CEO & Vice-Chairman at Shell Brands International AG

NORMAN DE GREVE

Chief Marketing Officer at CVS Health

MATHILDE DELHOUME

Global Brand Officer at LVMH

ALICIA ENCISO

Chief Marketing Officer at Nestlé USA

JULIA GOLDIN

Chief Product and Marketing Officer at LEGO Group

MARCEL MARCONDES

Global President, Beyond Beer Co. at AB Inbev

MARC PRITCHARD

Chief Brand Officer at P&G

RAJA RAJAMANNAR

Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard

ELIZABETH RUTLEDGE

Chief Marketing Officer at American Express

KAREN WALKER

SVP and Chief Marketing Officer at Intel Corporation

THE GROWTH COUNCIL WORKING TEAMS

Organized around six priority areas, Working Teams share a common commitment to transforming marketing.

BRAND, CREATIVITY, AND MEDIA

Driving More Humanized Brand Experiences.

The craft of marketing and its connection to innovative experiences and media must remain true to the purpose of the brands we serve. Shifting from B2B and B2C to B4H (Brands for Humans) and leveraging the media land-scape more effectively to build the foundation for long term business growth is the goal of this Working Team.

DATA, TECHNOLOGY, AND MEASUREMENT

Harnessing the True Power of Data and Technology.

To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. The challenge of mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem is the focus of this Working Team.

TALENT AND MARKETING ORGANIZATION

Fostering Modern Marketing’s Talent.

Cultivating the extraordinary potential that lies largely untapped in our industry requires CMOs to achieve true diversity and inclusion throughout the entire talent pool. Developing new talent and organizational workflows that enable peak performance as well as attracting a new generation of marketers is the mission of this Working Team.

SOCIETY AND SUSTAINABILITY

Force for Good. Force for Growth.

We need to our collective advertising and media reach and voice to eliminate bias, promote equality and inclusion, abolish hateful content, and build a more sustainable world. Eliminating stereotypes in gender, race, orientation, ability, and cultural bias, and influencing a sustainable marketing ecosystem is the goal of this Working Team.

B2B4H

Business to Business for Humans.

B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.

SMALL TO MID-SIZED COMPANIES (SMC)

Overcoming the Unique Challenges of SMCs.

The mission of this group is to identify the unique challenges and opportunities driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.

THE GROWTH COUNCIL TEAM AT ANA

NICK PRIMOLA

EVP, Global CMO Growth Council at ANA

JERUSHA HARVEY

SVP, Marketing Training and Development Center at ANA

Group Leader:

  • Talent and Marketing Organization

JENI NEISWONGER

Senior Director, Data and Analytics at ANA

Group Leader:

  • Data, Technology, and Measurement

MEG WUBBENHORST

SVP, Global CMO Growth Council and Head of Sustainability at ANA

Group Leader:

  • Brand, Creativity, and Media
  • Society and Sustainability

VIVIAN FROUXIDES

VP, Global CMO Growth Council at ANA

ROCHELLE CARTER-WILSON

Director of Content and Digital Marketing, Global CMO Growth Council at ANA

Leader:

  • Growth Council Exchange

BOB TRAINO

Marketing, Global CMO Growth Council at ANA