The industry’s most influential community of leaders driving the leadership agenda.

ABOUT US

The Growth Council convenes the only global leadership body to drive the growth agenda for marketers and to prioritize collective action for the industry.

> Leadership Team
> Working Teams
> ANA Growth Council Team

OUR AGENDA

The Growth Council guides the development of operational business systems organized around the 8-Point ANA Industry Growth Agenda.

> ANA Growth Agenda
> Growth Priorities

YOUR ROLE

As the head of your organization's marketing function you have a responsibility to understand the complex issues of our time and navigate them.

> CMO Executive Brief
> Growth Council Resources

YOUR NEXT MOVE

CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters.

> Join the Growth Council
> Join the CMO Exchange

THE GROWTH COUNCIL LEADERSHIP TEAM

Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.

DEAN ARAGON

CEO & Vice-Chairman at Shell Brands International AG

GULEN BENGI

Lead Global Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snackings

DOUWE BERGSMA

Chief Marketing Officer at Piedmont

RENATA FERRAIOLA

Chief Executive Officer & SVP at SC Johnson Lifestyle Brands

JULIA GOLDIN

Chief Product and Marketing Officer at LEGO Group

MARCEL MARCONDES

Global Chief Marketing Officer at AB InBev

MARC PRITCHARD

Chief Brand Officer at P&G

RAJA RAJAMANNAR

Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard

JANE WAKELY

Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo

THE GROWTH COUNCIL WORKING TEAMS

Organized around six priority areas, Working Teams share a common commitment to transforming marketing.

REQUEST ADDITIONAL INFORMATION

Knowledge Sponsor for Marketing Effectiveness

BRAND

Codifying brand as an essential, measurable driver of business growth with universal financial metrics that directly align marketing investment with enterprise value.

JUMP TO BRAND

TALENT

Recover the $25–40 billion in annual productivity lost across the industry, by assessing and addressing skill shortages, empowering marketing teams to drive growth through AI-enabled capabilities and innovative models that maximize resources, elevate creativity, and focus human potential where it matters most.

JUMP TO TALENT

Official Global Insights Partner

DATA, TECHNOLOGY, AND MEASUREMENT

Close the $420 billion data maturity gap by establishing universal standards, governance, and enterprise-wide fluency for data and AI. Align data strategy to business impact by defining core marketing processes, organizational enablers, and investment frameworks.

JUMP TO DATA

INCLUSIVE AND SUSTAINABLE MARKETING

Quantify the business building capacity of inclusive and sustainable marketing and embed best practices of the ANA’s “See All” approach across each of the Growth Council’s strategic pillars.

JUMP TO INCLUSIVE AND SUSTAINABLE

Official Partner

BUSINESS-TO-BUSINESS (B2B)

Establish the marketing function as a critical driver of business growth within B2B organizations by institutionalizing globally recognized, evidence-based best practices that are anchored in modern “buyability” principles and are made-ready for B2B’s AI/agentic future.

JUMP TO B2B

SMALL TO MID-SIZED COMPANY (SMC)

Identify and address the unique challenges and opportunities for driving business growth among SMCs.

JUMP TO SMC

INTERSECTIONAL STRATEGIC INITIATIVE

Identify the key implications of AI/Agentic technologies across each of the Growth Council’s strategic pillars and equip CMOs with the knowledge, resources and cases to make informed, confident decisions on short and long-term marketing strategies. This will be supported by a new proprietary AI Hub for Growth Council delegates.

THE GROWTH COUNCIL TEAM AT ANA

BOB LIODICE

Chief Executive Officer at ANA

NICK PRIMOLA

Group Executive Vice President, Global CMO Growth Council at ANA

ANN BAIRD

Senior Vice President, Global Program Leader at ANA

Group Leader:

  • Brand
  • Small to Mid-Sized Companies

NOËLLE BODDEWYN

Manager, Global CMO Growth Council at ANA

JERUSHA HARVEY

Senior Vice President, Global Program Leader at ANA

Group Leader:

  • Talent and Marketing Organization

MEGHAN MEDLOCK

Senior Vice President, Global Program Leader at ANA

Group Leader:

  • Data, Technology, and Measurement

DEBBIE SCHILDKRAUT

Vice President, Global Program Leader at ANA

Group Leader:

  • Business-to-Business

BOB TRAINO

Senior Vice President, Marketing for Global CMO Growth Council at ANA

SAMANTHA WALSH

Senior Director, Sustainable and Inclusive Marketing at ANA

Group Leader:

  • Sustainable and Inclusive Marketing