THE ANA GLOBAL CMO GROWTH COUNCIL

The industry’s most influential community of leaders driving the leadership agenda.

ABOUT US

The Growth Council convenes the only global leadership body to drive the growth agenda for marketers and to prioritize collective action for the industry.

> Leadership Team
> Working Teams
> ANA Growth Council Team

OUR AGENDA

The Growth Council guides the development of operational business systems organized around the 12-Point ANA Industry Growth Agenda.

> ANA Growth Agenda
> Growth Priorities

YOUR ROLE

As the head of your organization's marketing function you have a responsibility to understand the complex issues of our time and navigate them.

> CMO Executive Brief
> Growth Council Resources

YOUR NEXT MOVE

CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters.

> Join the Growth Council
> Join the CMO Exchange

THE GROWTH COUNCIL LEADERSHIP TEAM

Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.

DEAN ARAGON

CEO & Vice-Chairman at Shell Brands International AG

RENATA FERRAIOLA

Chief Executive Officer & SVP at SC Johnson Lifestyle Brands

JULIA GOLDIN

Chief Product and Marketing Officer at LEGO Group

MARCEL MARCONDES

Global Chief Marketing Officer at AB InBev

MARC PRITCHARD

Chief Brand Officer at P&G

RAJA RAJAMANNAR

Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard

TAMARA ROGERS

Chief Marketing Officer at Haleon

ELIZABETH RUTLEDGE

Chief Marketing Officer at American Express

JANE WAKELY

Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo

ANGELA ZEPEDA

Chief Marketing Officer at Hyundai

THE GROWTH COUNCIL WORKING TEAMS

Organized around six priority areas, Working Teams share a common commitment to transforming marketing.

BRAND, CREATIVITY, AND MEDIA

Driving More Humanized Brand Experiences.

The craft of marketing and its connection to innovative experiences and media must remain true to the purpose of the brands we serve. Shifting from B2B and B2C to B4H (Brands for Humans) and leveraging the media land-scape more effectively to build the foundation for long term business growth is the goal of this Working Team.

JUMP TO BRAND
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DATA, TECHNOLOGY, AND MEASUREMENT

Harnessing the True Power of Data and Technology.

To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. The challenge of mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem is the focus of this Working Team.

JUMP TO DATA

TALENT AND MARKETING ORGANIZATION

Fostering Modern Marketing’s Talent.

Cultivating the extraordinary potential that lies largely untapped in our industry requires CMOs to achieve true diversity and inclusion throughout the entire talent pool. Developing new talent and organizational workflows that enable peak performance as well as attracting a new generation of marketers is the mission of this Working Team.

JUMP TO TALENT

INCLUSIVE AND SUSTAINABLE MARKETING

Force for Good. Force for Growth.

We need to use our collective advertising and media reach and voice to eliminate bias, promote equality and inclusion, abolish hateful content, and build a more sustainable world. Eliminating stereotypes in gender, race, orientation, ability, and cultural bias, and influencing a sustainable marketing ecosystem is the goal of this Working Team.

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B2B4H

Business to Business for Humans.

B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.

JUMP TO B2B4H

SMALL TO MID-SIZED COMPANIES (SMC)

Overcoming the Unique Challenges of SMCs.

The mission of this group is to identify the unique challenges and opportunities driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.

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THE GROWTH COUNCIL TEAM AT ANA

NICK PRIMOLA

Group Executive Vice President, Global CMO Growth Council at ANA

NOËLLE BODDEWYN

Manager, Global CMO Growth Council at ANA

ANN BAIRD

Senior Vice President, Global Program Leader at ANA

Group Leader:

  • Brand, Creativity, and Media
  • Small to Mid-Sized Companies

JERUSHA HARVEY

Senior Vice President, Global Program Leader at ANA

Group Leader:

  • Talent and Marketing Organization

LIZ KNEEBONE

Vice President, Sustainability Collective at ANA

Group Leader:

  • Inclusive and Sustainable Marketing

MEGHAN MEDLOCK

Vice President, Global Program Leader at ANA

Group Leader:

  • Data, Technology, and Measurement
  • Business-to-Business
  • AI Steering Committee

BOB TRAINO

Marketing, Global CMO Growth Council at ANA

CONTACT THE TEAM