Society and Sustainability Working Team
Force for Good. Force for Growth.
Use our collective reach and voice in advertising and media to eliminate bias and promote equality and inclusion, eliminate denigrating content, and build a more sustainable environment. Our reach and voice in advertising can address bias — not only in gender, but also for race, orientation, disabilities, and cultures — to eliminate stereotypes, promote conversations, influence attitudes, and change behavior. When the world is more equal, it leads to growth.
1. Achieve equal representation in the media and creative supply chain.
2. Eliminate systemic investment inequalities in the media and creative supply chain.
3. Eliminate bias and racism by accurately portraying all humanity in advertising, content and media.
4. Eliminate hateful and harmful content online.
5. Help the marketing community drive growth through sustainable innovation.
1. Establish goals within your company, at your agencies, on production crews and media providers.
Communicate those goals clearly to your organization and to your partners. Ask HR for the data in your company. Ask your agencies, production crews and media partners for their data – if they can provide it. Participate in the annual ANA Diversity Scorecard to benchmark versus the marketing industry. Then, diagnose and act to improve results.
2. Drive supply chain equality to mirror local population: 50 percent gender/40 percent multicultural (U.S.) across brands, agencies, production crews, media, and suppliers.
Brands must audit themselves and external partners to identify diversity gaps and maintain transparent scoring against aggressive objectives in a way that becomes business as usual. Develop a diversity scorecard model: a “Scorecard for All” across marketing organizations (ANA), media (VAB), agencies (4A’s), and production (AICP), and publish aggregate results to hold ourselves accountable.
3. Achieve accurate portrayal.
All content – from ads to broadcast programs to digital channels – should accurately portray every person regardless of gender, race, ethnicity, sexual orientation, gender identity, ability, religion, socioeconomic status, body type or age.
4. Define standards of hateful content, and methods to measure incidence, prevalence, and adjacency.
Join the Global Alliance for Responsible Media (GARM) and hold media providers and platforms accountable. Adopt GARM’s Brand Safety Floor and Suitability Framework for brand safety standards and provide to your media teams, media agencies, media providers and digital platforms. Set clear expectations that those standards must be enforced. Ask platforms for data on your business, or run your own diagnostics, such as number and percent of hateful content that exists on each platform and how much is eliminated before it is seen.
5. Join the CMO Sustainability Accelerator.
In a new industry-wide collaboration led by ANA, Adweek, and Sustainable Brands, CMOs and sustainability leaders will come together in order to advance the growth agenda inside their organizations, supply chains and beyond. This Accelerator is built for marketing leaders at any stage in their sustainability journey – whether just starting out or further along – who want to learn, grow, connect and get inspired. To join, please email Meg Wubbenhorst at firstname.lastname@example.org or visit the HUB and click on “Get Involved”.
Chief Brand Officer at P&G
Chief Marketing Officer at Nestlé USA
Tara Agen Global Head and VP, Marketing Planning, Operations and Office of the CMO at HP
Paul Alexander Chief Marketing Officer at Boston University Questrom School of Business
Lisa Becket SVP, Global Marketing at Disney Parks, Resorts, and Experiences
Melissa Brotz Chief Marketing & Communications Officer at Abbott
Fiona Carter Partner, Chief Marketing Officer at Goldman Sachs
Luis Di Como Executive Vice President Global Media at Unilever
Pamela Forbus Chief Marketing Officer at Pernod Ricard North America
Marie Gulin-Merle VP of Global Ads Marketing at Google
Tariq Hassan Chief Marketing and Digital Officer at McDonald's
EVP and Chief Brand Officer at ViacomCBS
Stephan Loerke Chief Executive Officer at World Federation of Advertisers
Antonio Lucio Executive Fellow, Yale School of Management and Founder at 5S Diversity
Manoj Raghunandanan Global President Self Care OTC and Office of Marketing Value at Johnson and Johnson
Marc Toulemonde Chief Digital and Marketing Officer at L'Oréal USA
Katie Williams Chief Marketing Officer, U.S. at GSK
Iwona Alter The Habit Restaurants
Emily Bavaro Newell Brands
Edward Bell Cathay Pacific Airlines
Douwe Bergsma Piedmont Healthcare
Linda Boff GE
Boutros Boutros Emirates Airlines
Lauren Boyman KPMG
Chris Brandt Chipotle Mexican Grill
Michael Brooks Ferguson Enterprises
Quentin Butcher Vietnam Veterans of America
Katherine Button Bell Emerson White-Rodgers
Emily Callahan St. Jude Children’s Research Hospital
Keith Clark Mutual of Omaha
Heide Cooley Crocs
Adam Cooper The Wonderful Company
Anthony del Vecchio AutoNation
Mathilde Delhoume LVMH
Rupen Desai Dole Packaged Foods
John Dillon Denny’s
Michelle Draper Silicon Valley Bank
Julie Fussner Culver Franchising
Ivan Gomez World Vision
Arielle Gross Samuels Meta
Lorraine Hale Bimbo Bakeries USA
Jeremy Harper Spectrum Health
Evelyn Homs Medero St. Jude Children’s Research Hospital
Karl Kaiser Boys & Girls Clubs of America
Soyoung Kang eos
Kevin Keith Orangetheory Fitness
Tom Kuhn PGA Tour
Carrie Laferle SMU – Temerlin Advertising Institute
Jason Levine SABRA
Anita Liskey CME Group, Inc.
Tim Mapes Delta
Iván Markman Yahoo!
Shaunte Mears-Watkins Clif Bar
Marilyn Mersereau RMS
Alexandra Morehouse Banner Health
Portia Mount Trane Technologies
Adam Petrick Puma
Gina Proia CIT Group
Justin Reinke TruGreen
Maureen Schimmel Realtor.com
Dave Schneider Red Wing Shoe
Irma Shrivastava Randstad USA
Sherina Smith American Family Insurance
Manos Spanos L-Nutra Inc
Cara Sylvester Target
Marisa Thalberg Lowe’s
James Thompson Heineken
Karin Timpone Major League Baseball Properties
Pamela Von Lehmden American Dental Association
Russell Wager Kia
Jane Wakely Pepsi-Cola North America
Kara Walsh Travelzoo
Kyra Whitten Flex
Deborah Yeh Sephora
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