Society and Sustainability Working Team

Force for Good. Force for Growth.

Use our collective reach and voice in advertising and media to eliminate bias and promote equality and inclusion, eliminate denigrating content, and build a more sustainable environment. Our reach and voice in advertising can address bias — not only in gender, but also for race, orientation, disabilities, and cultures — to eliminate stereotypes, promote conversations, influence attitudes, and change behavior. When the world is more equal, it leads to growth.

MANDATES

1. Achieve equal representation in the media and creative supply chain.

2. Eliminate systemic investment inequalities in the media and creative supply chain.

3. Eliminate bias and racism by accurately portraying all humanity in advertising, content and media.

4. Eliminate hateful and harmful content online.

5. Help the marketing community drive growth through sustainable innovation.

ACTIONS

1. Establish goals within your company, at your agencies, on production crews and media providers.

Communicate those goals clearly to your organization and to your partners. Ask HR for the data in your company. Ask your agencies, production crews and media partners for their data – if they can provide it. Participate in the annual ANA Diversity Scorecard to benchmark versus the marketing industry. Then, diagnose and act to improve results.

2. Drive supply chain equality to mirror local population: 50 percent gender/40 percent multicultural (U.S.) across brands, agencies, production crews, media, and suppliers.

Brands must audit themselves and external partners to identify diversity gaps and maintain transparent scoring against aggressive objectives in a way that becomes business as usual. Develop a diversity scorecard model: a “Scorecard for All” across marketing organizations (ANA), media (VAB), agencies (4A’s), and production (AICP), and publish aggregate results to hold ourselves accountable.

3. Achieve accurate portrayal.

All content – from ads to broadcast programs to digital channels – should accurately portray every person regardless of gender, race, ethnicity, sexual orientation, gender identity, ability, religion, socioeconomic status, body type or age.

4. Define standards of hateful content, and methods to measure incidence, prevalence, and adjacency.

Join the Global Alliance for Responsible Media (GARM) and hold media providers and platforms accountable. Adopt GARM’s Brand Safety Floor and Suitability Framework for brand safety standards and provide to your media teams, media agencies, media providers and digital platforms. Set clear expectations that those standards must be enforced. Ask platforms for data on your business, or run your own diagnostics, such as number and percent of hateful content that exists on each platform and how much is eliminated before it is seen.

5. Join the CMO Sustainability Accelerator.

In a new industry-wide collaboration led by ANA, Adweek, and Sustainable Brands, CMOs and sustainability leaders will come together in order to advance the growth agenda inside their organizations, supply chains and beyond. This Accelerator is built for marketing leaders at any stage in their sustainability journey – whether just starting out or further along – who want to learn, grow, connect and get inspired. To join, please email Meg Wubbenhorst at mwubbenhorst@ana.net or visit the HUB and click on “Get Involved”.

CO-CHAIRS
MARC PRITCHARD

Chief Brand Officer at P&G

ALICIA ENCISO

Chief Marketing Officer at Nestlé USA

TEAM LEADERS

Tara Agen Global Head and VP, Marketing Planning, Operations and Office of the CMO at HP

Paul Alexander Chief Marketing Officer at Boston University Questrom School of Business

Lisa Becket SVP, Global Marketing at Disney Parks, Resorts, and Experiences

Melissa Brotz Chief Marketing & Communications Officer at Abbott

Fiona Carter Partner, Chief Marketing Officer at Goldman Sachs

Luis Di Como Executive Vice President Global Media at Unilever

Pamela Forbus Chief Marketing Officer at Pernod Ricard North America

Marie Gulin-Merle VP of Global Ads Marketing at Google

Tariq Hassan Chief Marketing and Digital Officer at McDonald's

Josh Line

Chief Brand Officer at Paramount

Stephan Loerke Chief Executive Officer at World Federation of Advertisers

Antonio Lucio Executive Fellow, Yale School of Management and Founder at 5S Diversity

Manoj Raghunandanan Global President Self Care OTC and Office of Marketing Value at Johnson and Johnson

Marc Toulemonde Chief Digital and Marketing Officer at L'Oréal USA

Katie Williams Chief Marketing Officer, U.S. at GSK

TEAM MEMBERS

Iwona Alter The Habit Restaurants

Emily Bavaro Newell Brands

Edward Bell Cathay Pacific Airlines

Douwe Bergsma Piedmont Healthcare

Linda Boff GE

Boutros Boutros Emirates Airlines

Lauren Boyman KPMG

Chris Brandt Chipotle Mexican Grill

Michael Brooks Ferguson Enterprises

Quentin Butcher Vietnam Veterans of America

Katherine Button Bell Emerson White-Rodgers

Emily Callahan St. Jude Children’s Research Hospital

Keith Clark Mutual of Omaha

Heide Cooley Crocs

Adam Cooper The Wonderful Company

Anthony del Vecchio AutoNation

Mathilde Delhoume LVMH

Rupen Desai Dole Packaged Foods

John Dillon Denny’s

Michelle Draper Silicon Valley Bank

Julie Fussner Culver Franchising

Ivan Gomez World Vision

Arielle Gross Samuels Meta

Lorraine Hale Bimbo Bakeries USA

Jeremy Harper Spectrum Health

Evelyn Homs Medero St. Jude Children’s Research Hospital

Karl Kaiser Boys & Girls Clubs of America

Soyoung Kang eos

Kevin Keith Orangetheory Fitness

Tom Kuhn PGA Tour

Carrie Laferle SMU – Temerlin Advertising Institute

Jason Levine SABRA

Anita Liskey CME Group, Inc.

Tim Mapes Delta

Iván Markman Yahoo!

Shaunte Mears-Watkins Clif Bar

Marilyn Mersereau RMS

Alexandra Morehouse Banner Health

Portia Mount Trane Technologies

Adam Petrick Puma

Gina Proia CIT Group

Justin Reinke TruGreen

Maureen Schimmel Realtor.com

Dave Schneider Red Wing Shoe

Irma Shrivastava Randstad USA

Sherina Smith American Family Insurance

Manos Spanos L-Nutra Inc

Cara Sylvester Target

Marisa Thalberg Lowe’s

James Thompson Heineken

Karin Timpone Major League Baseball Properties

Pamela Von Lehmden American Dental Association

Russell Wager Kia

Jane Wakely Pepsi-Cola North America

Kara Walsh Travelzoo

Kyra Whitten Flex

Deborah Yeh Sephora

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